Préférence Preference Permanent Hair Colour - 5 Light Brown

L’Oréal Paris Préférence Hair Colour - 5 Light Brown shade
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Product Details
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no-drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.

Infused with a high concentration of dyes, L'Oréal Préférence hair colour helps maintain your hair's vibrant hue. Its precision ensures even coverage from root to tip, resulting in a flawless finish every time. Its formula is enriched with a unique blend of conditioning agents that leave your hair feeling silky smooth. 

With added luminosity and multi-tonal reflections, L'Oréal Préférence hair colour shades are ideal for enhancing natural colour tones or achieving a bold new look. Designed for durability and shine, this hair colour gel elevates your style with sophistication and ease.

Use our Virtual Try-on tool to preview our Préférence collection of vibrant hair colours ranging from light to dark shades and find the right colour for you. For a long lasting look, add our  L’Oréal Paris Colour Protect Conditioner  to your routine, featuring a colour seal elixir to lock your new shade into the hair fibre, plus deep nourishment for a healthy finish.


Benefits:

- Ultra-endurance permanent hair colour
- Unique oil in gel formula which perfectly coats on the hair
- Available in 18 sophisticated and highly-nuanced shades
- Up to 100% grey coverage hair colour**
- Contains high-performance colourants for superior coverage
- Works on all hair types and textures

* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.

 

How To Use

First-Time Application:

STEP 1 - Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.

STEP 2 - Apply the colour mixture to dry, unwashed hair, starting from roots to ends until fully saturated. Leave on for 25 minutes and rinse thoroughly until water runs clear.

For better results, apply the shine protect conditioner, leave for 2-3 minutes, then rinse.


Root Touch-Up:

STEP 1 - Apply the colour mixture to the root area, sectioning hair into ¼" parts. Leave on for 20 minutes (add 5 minutes for resistant greys).

STEP 2 - Spread the remaining mixture through the rest of the hair and leave for 5 minutes. Rinse and condition as above.

This innovative approach ensures long-lasting, salon-inspired professional results with ease, leaving your hair radiant and full of life.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1206361 – Colourant Gel: Aqua /Water , Trideceth-2 Carboxamidemea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Alcohol Denat. , Ammoniumhydroxide , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium Di
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FAQ

Which L’Oreal Preference hair colour shade should I choose?

Each pack includes a shade guide on the back, displaying expected colour results based on your starting hair colour. Keep in mind, the final result may vary depending on your hair's initial shade and condition. You can also use the Virtual Try-on tool to preview our Préférence range hair colours.

What should I do to maintain my hair colour?​

Maintaining colour treated hair requires a bit more effort than un-dyed hair. For long lasting colour, try to avoid washing your hair more than needed - stick to a routine of washing 2-3 times per week to help slow the fade. Your choice of shampoo and conditioner matters too - we recommend using L’Oreal Paris Colour Protect Shampoo and Conditioner for best results. Heat exposure is another factor which can fade your colour more quickly. Instead of frequent blow drying, try to air dry when you can and use heat protectant when styling.

How long does permanent hair colour last?
Permanent hair colour typically lasts 6 to 8 weeks, depending on factors like hair type, washing frequency, and the use of colour-protective products. As hair grows, roots will require touch-ups to maintain the colour’s appearance. Our Préférence range provides 9 weeks of fade-defying* colour. * Consumer test except for copper/red shades.
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5 Light Brown
Préférence
Preference Permanent Hair Colour - 5 Light Brown
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