Preference Permanent Hair Colour - 10.21 Stockholm | L'Oreal Paris® Australia & NZ
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Préférence Preference Permanent Hair Colour - 10.21 Very Very Light Pearl Blonde

3600522187455 Main
Color
  • 5 Light Brown
  • 1 Black
  • 3.0 Dark Brown
  • 3.12 Intense Cool Dark Brown
  • 4.0 Brown
  • 4.26 Pure Burgundy Cool Violet
  • 9.1 Viking Light Ash Blonde
  • 10.1 Very Very Light Ash Blonde
  • 11.21 Ultra Light Cool Pearl Blonde
  • 4.15 Intense Deep Brown
  • 5.21 Cool Iridescent Light Brown
  • 5.3 Light Golden Brown
  • 6.21 Cool Iridescent Very Light Brown
  • 7.23 Dark Rose Gold
  • 74 Mango Copper
  • 7 Blonde
  • 5 Light Brownpermanent hair colour 5 bruges
  • 1 Blackpermanent hair colour 1 black
  • 3.0 Dark Brownpermanent hair colour 3 dark brown
  • 3.12 Intense Cool Dark Brownpermanent hair colour 312 intense cool dark brown
  • 4.0 Brownpermanent hair colour 4 brown
  • 4.26 Pure Burgundy Cool Violetpermanent hair colour 426 pure burgundy cool violet
  • 9.1 Viking Light Ash Blondepermanent hair colour 9.1 oslo
  • 10.1 Very Very Light Ash Blondepermanent hair colour 10.1 helsinki
  • 11.21 Ultra Light Cool Pearl Blondepreference permanent hair colour 11.21 moscow
  • 4.15 Intense Deep Brownpreference permanent hair colour 4.15 caracas intense
  • 5.21 Cool Iridescent Light Brownpreference permanent hair colour - 5.21 florence
  • 5.3 Light Golden Brownpermanent hair colour 5.3 virginia
  • 6.21 Cool Iridescent Very Light Brownpermanent hair colour 6.21 zurich
  • 7.23 Dark Rose Goldpermanent hair colour 7.23 bali
  • 74 Mango Copperpermanent hair colour 74 dublin
  • 7 Blondepermanent hair colour 7 vienna
  • 10.21 Very Very Light Pearl Blondepermanent hair colour 10.21 stockholm
  • 3600522187455 1
  • 3600522187455 3
  • 3600522187455 4
  • 3600522187455 5
Product details
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.

* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.

 

How To Use

STEP 1 - PREP: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.

STEP 2 - APPLY COLOUR: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.

STEP 3 - CARE: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.

 

Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1205461 – Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Ammonium Hydroxide , Oleyl Alcohol , Alcohol Denat. , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium
Préférence
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Quality of Product, 1.0 out of 5
1.0
Value of Product
Value of Product, 2.0 out of 5
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    • Most Recent
    Christchurch, New Zealand
    Review 1
    Votes 0
    Age35 to 44
    GenderFemale
    1 out of 5 stars.

    No effect.

    2 years ago
    This didn’t lighten my hair at all. I bought this shade to add money piece highlights to my medium blonde hair. I followed the directions, left on for 30 minutes., and found no shade or color difference whatsoever after it all. I often do my own hair at home and have never had this happen. Seems like a faulty product.

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 1.0 out of 5
    1.0
    Response from L’Oréal Paris Australia & New Zealand:
    2 years ago
    consumer care
    Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
    Brisbane Qld
    Review 1
    Votes 0
    Age65 or over
    GenderFemale
    1 out of 5 stars.

    Terrible

    11 months ago
    The colour result shown on the box for blonde hair results are lies. It didn't even change the colour of my grey hair.This product did not dye my hair pearl, in fact it had no effect whatsoever. And it stinks of ammonia, burning my eyes and even burning my scalp slightly during the process.

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 1.0 out of 5
    1.0
    Perth WA
    Review 1
    Votes 0
    Age55 to 64
    GenderFemale
    1 out of 5 stars.

    No where near as good as the original

    6 years ago
    The original hair colour before it was "improved" was amazing, leaving my hair a beautiful platium blonde. This new hair colour leaves my hair a horrible strawberry blond. Not even a good toner will take the orange out.

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 5.0 out of 5
    5.0
    Review 1
    Votes 0
    1 out of 5 stars.

    Not the colour it used to be

    2 years ago
    Been using this colour for 18 yrs. The last 3 times the colour has come out yellow, not happy at all, my daughter was using too but she is also finding it now comes out yellow.
    Helpful?
    Response from L’Oréal Paris Australia & New Zealand:
    2 years ago
    consumer care
    Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
    Maputo,Mozambique
    Review 1
    Votes 0
    Age18 to 24
    GenderFemale
    1 out of 5 stars.

    Awful

    a year ago
    Had no effect on my hair even after bleaching,it just turned brown for a while but after rinsing it out the tone didn’t change a bit

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 1.0 out of 5
    1.0
    Response from L’Oréal Paris Australia & New Zealand:
    a year ago
    consumer care
    Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
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    10.21 Very Very Light Pearl Blonde
    Préférence
    Preference Permanent Hair Colour - 10.21 Very Very Light Pearl Blonde
      • AU
      • NZ
      Préférence Preference Permanent Hair Colour - 10.21 Very Very Light Pearl Blondeis available at the following retailer(ss):
      • Chemist Warehouse Australia
      • Amazon.com.au + Marketplace
      • Priceline
      Préférence Preference Permanent Hair Colour - 10.21 Very Very Light Pearl Blondeis available at the following retailer(s):
      • Chemist Warehouse NZ
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