Our Commitments

Committed to giving you the safest skincare, that really works.
Explore what goes on behind the scenes at L’Oréal Paris to create safe, ethical products that deliver on what they promise.
L'Oréal Paris Our Commitments

Ensuring only the highest level of safety for all skin types, we apply our formulas on real skin 600 times so you can love our range of active ingredients even more

When it comes to skincare, you deserve nothing but the best. That’s why our commitment to safety extends beyond testing processes. Utilising the latest technology platforms, we have developed an innovative predictive strategy that actively works to identify new ingredients and innovations that yield the potential to enhance both product safety and performance. We also don’t stop there. Why? Because at the heart of everything we do, is you. That’s why our consumer feedback processes are core to helping us understand any concerns regarding ingredients that might need to be reduced or even removed.

L'Oréal Paris Our Commitments

Sometimes it takes more than two, so we ensure all products are tested independently so you can be doubly sure that you’re investing in only the safest and most effective

If you take a look at the other side of L'Oréal, you’ll find our relentless dedication to maximising product performance, sustainability, and safety. That’s why our researchers work to integrate leading formulation technologies and actives with proven efficacy, backing everything up with clinical tests conducted by independent institutes.

L'Oréal Paris Our Commitments

Placing ethics at the heart of our business, L'Oréal Paris is committed to a world without animal testing. That’s why we completely stopped testing our products on animals over 30 years ago, well before new Laws were established

At L'Oréal Paris, we take ethics very seriously, so when it comes to product testing – we’re on the same page. That’s why only the most rigorous safety evaluation procedures are used across our entire product range. We match this with a relentless effort to innovate new ground-breaking testing alternatives, like Episkin, which has been created with human skin cells to accurately mimic real skin (Keeping our process clean and pure). It’s important to note that regardless of our on-going commitments, certain health authorities may still decide to independently conduct animal tests themselves for cosmetic products, as is still the case in China. This is something we push to change every day with L'Oréal acting as the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognised. All to permit the cosmetic regulation to evolve toward the total and definite elimination of animal testing.


Does L’Oréal test on animals?

L'Oréal does not test any of its products or any of its ingredients on animals and has been at the forefront of alternative methods for over 30 years.  

What alternative methods to animal testing has L’Oréal developed?

For over 30 years, L'Oréal has been reconstructing human skin models in laboratories to elaborate safety tests in vitro that don’t involve animals. The group has thus been at the forefront of alternative methods for safety evaluation. Since then, L'Oréal has opened Episkin* in Lyon (France) and in Shanghai (China) where reconstructed skins are produced. Besides reconstructed skin models, L’Oréal has a large set of tools as part of its predictive evaluation that does not involve animals, such as molecular modeling, expert toxicology systems, imaging techniques, and many more.

If you don’t test products on animals, why is L’Oréal still on the PETA list of companies who test?

L’Oréal does not test any its products or any of its ingredients on animals. Nevertheless, because our products are sold in China, L’Oréal still figures on the PETA list. In China, the health authorities still require and carry out animal testing for certain products.

Why don’t L’Oréal products have the “cruelty-free” logo?

Some of our brands that are not present in China have decided to use a “cruelty-free” logo. The brands present in China cannot have a “cruelty-free” logo due to the cosmetics regulation in China.

So why are you still present in China?

By being present in China, L’Oréal can enable the regulation to evolve. L’Oréal is the most active company working with the Chinese authorities towards a total elimination of animal testing. As a result, the vast majority of products we sell in China are no longer tested on animals.

What actions are being implemented by L’Oréal to put an end to animal testing in China?

L’Oréal has been committed to working alongside the Chinese authorities for more than 10 years and scientists to have alternative testing methods recognized, and enable the cosmetics regulation to evolve towards a total and definite elimination of animal testing. Thus, today the products manufactured and sold in China called “non-functional” such as shampoo, body wash or make-up are already no longer tested on animals. We have opened an Episkin* Centre in Shanghai in 2014 enabling us to produce reconstructed skins. These skins are used for safety tests in vitro that do not involve animals and are made available for the Chinese authorities.

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