Permanent Hair Colour
Ready for a change? Reach for L’Oréal Paris at home permanent hair colour to take a dull colour to the next level or 100% coverage of grey hair, with fade-defying, vibrant pigments that won't wash out. Want to feel fabulous as a blonde, or turn heads as a brunette? With our permanent hair colour range, you dictate the terms.
Permanent hair dye works by lightening as it simultaneously deposits pigment, to lighten, darken or add a reflective undertone to natural hair shades. Whether you're refreshing your colour with Excellence or making an impact with Preference - trust that your hair is cared for with L'Oréal Paris' permanent hair dye. Our hair colour formulas are expertly crafted to nourish hair as they enhance colour and shine.