Permanent Hair Colour

Ready for more of a long-lasting change? Reach for L’Oréal Paris at-home permanent hair colour to take a dull colour to the next level, whether you need 100% grey hair coverage or to spice up your look with fade-defying vibrant pigments that won't wash out. Want to feel fabulous as a blonde, or turn heads as a brunette? With our permanent hair dye range, you call the shots. Permanent hair colour works by lightening as it simultaneously deposits pigment to lighten, darken or add a reflective undertone to natural hair shades. Whether you're refreshing your colour with Excellence or making an impact with Préférence, L'Oréal Paris' permanent hair colour formulas are expertly crafted to nourish hair as they enhance colour and shine.

Try out your hair colour before going permanent - use our Virtual Hair Colour Try On tool.

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