Product Details
Excellence Cool Crème range with its Triple Care Colour Routine, now with Hyaluronic Acid. Achieve 100% Grey Coverage with this cool-toned dark brown hair dye. Lasting anti-brass results so you can keep your cool dark brown hair colour for longer.
A cool-toned dark brown hair dye that cares for your colour, scalp, and hair at the same time.
The ultimate salon like quality ash shades in a cool dark undertone. Features Anti-Brass Purple Technology Hair Care (shampoo / conditioner) formulated specifically to be used after your Excellence Cool Crème permanent hair dye, to reveal radiant colour that stays cool over time (*if the 60ml conditioner is applied after 2 and 4 weeks).
How it works:
1. Protective Cool Colouring Cream: now with Hyaluronic Acid. Protects the hair as it colours. Rich, long-lasting, cool colour.
2. Gentle pH Post-Colour Purple Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.
3. Anti-Brass Purple Mask. Week after week, it neutralises the unwanted yellow and orange tones thanks to unique technology of purple dyes.
The result?
Healthy-looking cool dark hair colour with 100% Grey Coverage and lasting anti-brass results (*if the 60ml conditioner is applied after 2 and 4 weeks).
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
1278025 K - COLOURING CREAM: AQUA/WATER • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • CETEARETH-25 • COCAMIDE MEA • STEARIC ACID • PALMITIC ACID • PROPYLENE GLYCOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • ASCORBIC ACID • SODIUM SULFITE • SODIUM HYDROXIDE • SODIUM LAURYL SULFATE • HYDROXYBENZOMORPHOLINE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • THIOGLYCERIN • POLYQUATERNIUM-6 • TOLUENE-2,5-DIAMINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • ISOPROPYL MYRISTATE • MYRISTIC ACID • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70033328/1). 1210216 - DEVELOPER: AQUA/WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM LAURYL SULFATE • SODIUM BENZOATE • ETIDRONIC ACID • CITRIC ACID • TETRASODIUM EDTA. (F.I.L. B222323/2). 1247267 E - GENTLE PH SHAMPOO: AQUA/WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • CI 17200 / RED 33 • CI 42090 / BLUE 1 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • SODIUM HYALURONATE • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70037772/1). 1279177 - NOURISHING MASK: AQUA/WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • SODIUM HYALURONATE • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • POTASSIUM HYDROXIDE • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70030379/1).
How To Use
- Add the colouring cream to the developer and shake well to mix.
- Apply the mix to your hair, starting from the roots then throughout the lengths and ends. Leave in hair for 30 mins.
- Rinse your hair until the water runs clear. Use the Gentle pH Purple Shampoo to remove any excess residue.
- Apply a small amount of the Anti-Brass Purple Mask. Leave in for 3 mins then rinse your hair. Use the mask once a week until your next colour for a lasting anti-brass result (*if the 60ml conditioner is applied after 2 and 4 weeks).
Reviews
Average Customer Ratings
Quality of Product, 1.0 out of 5
Value of Product, 1.5 out of 5
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1 – 8 of 78 Reviews
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linda
Canvey Island
Review 1
Votes 0
5 out of 5 stars.
My new favourite
5 years ago
[This review was collected as part of a promotion.] This was the first time I have tried L’Oreal Paris Excellence Cool Creme permanent hair dye in Ultra Ash Brown colour. The result is better than I expected. My hair is shiny, healthy and has a totally natural colour. I love it. I dye my hair every month because my greys drive me crazy. Excellence Cool Crème covers up to 100% of greys. Fantastic! My scalp is young again. Even the Gentle pH purple post-colour shampoo cares for my scalp. And the anti-brassiness purple mask ensures beautiful colour and supple hair & long lasting neutralisation. L’Oreal Paris Excellence Cool Crème is my favourite hair dye, shampoo and conditioner in one box.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Collette
Fife
Review 1
Votes 0
5 out of 5 stars.
Stunning glossy hair
5 years ago
[This review was collected as part of a promotion.] I heard about purple shampoo and purple conditioner bringing out rich tones in grey and blonde hair but never in dark.L’Oréal have created a hair dye that includes the purple shampoo and hair conditioner/ mask. The formula is lovely. The contents have everything you need. The tones really brightened the hair colour and it’s covered my grey hairs perfectly. This has been a wonderful product to try and I will continue to use this next time I need hair dye. Glossy hair and in great condition! It surpassed anything I expected.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
5arahUK
Manchester
Review 1
Votes 0
4 out of 5 stars.
A new experience with a happy outcome
5 years ago
[This review was collected as part of a promotion.] Previously to trying this hair dye set I’d heard about purple shampoo/conditioner being used on blonde shades to help reduce brassiness but never such a thing with dark colour.Using the actual purple shampoo & purple conditioner it was quite messy on top of the usual mess caused during the actual applying/dying process.
I was really happy with the quality of all the products inside the box.Instructions were easy to follow and I’m extremely happy with the outcome.
Instead of just a blanket dark brown colour there are hi/low lights that are picked up through the light.
It is a great hair dye product and very happy with the outcome Excellence Cool Creme permanent hair dye 4 11 Ultra Ash Brown there are sets out there that are similarly as good but not as tricky to use.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Shelby1kanobi
Oxford
Review 1
Votes 0
1 out of 5 stars.
Red!! Not ashy at all
5 years ago
Tried this on med brown hair with greys
It’s made my hair red! Multi toned some dark nearly black and dark reddy ginger at the roots. I was really optimistic at trying This because who doesn’t want to look like Eva Longoria right? I even tried a second application after a couple of weeks to see if it would help But wast of money and now I have to try to correct my hair with the hardest colour to get rid of.. red the exact opposite of that this product claims to do
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
Keeleyayla
London
Review 1
Votes 0
5 out of 5 stars.
Great coverage
5 years ago
[This review was collected as part of a promotion.] Excellent hair colour pack ! So easy to use for just roots or an all over coverage with the comb head it’s really simple to separate your hair and apply the colour ! The post shampoo is a great feature as normally it’s just rinse until water is clear but this makes it feel squeaky clean and fresh after the colouring ! The mask smells great and leaves your hair feeling full n soft just remember not use on grey hair a few weeks down the line ! Thoroughly recommend
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Bexybeatdown
Essex
Review 1
Votes 0
5 out of 5 stars.
Nourishing, Rich colour
4 years ago
[This review was collected as part of a promotion.] The L'Oréal Excellence Cool Creme collection are a beautiful collection of natural colours that are perfect for enhancing your natural colour or completely changing it. They leave your hair feeling nourished and soft and the colour lasts for ages. They are easy to apply and not at all messy or drippy and the instructions are easy to follow so you can never go wrong. Overall a great product for changing up your look or enhancing your own colour.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
MJW24
Derby
Review 1
Votes 0
5 out of 5 stars.
Gorgeous colour
5 years ago
[This review was collected as part of a promotion.] This hair dye provides the most beautiful deep, cool toned brown that is simply stunning! Many dark brown hair dyes I have used in the past have a touch of warmth to them which I am not keen on but the ingenious Anti-brassiness Purple Technology certainly does provide the luscious cool tone shade I love so much.
The colouring cream has the addition of pro-keratin which actually cares and protects the hair during the colouring process, something I very much appreciate. Both the post colour purple shampoo and the Anti-Brassiness purple mask smell absolutely gorgeous and definitely ramp up the already excellent conditioning provided by the dye.
The overall result for my hair was a beautifully natural colour that was glossy, felt soft, healthy, nourished and full of movement - this range is definitely for those of us who love the cool toned life!
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Lana83
London. Barking
Review 1
Votes 0
5 out of 5 stars.
Good hair dye
5 years ago
[This review was collected as part of a promotion.] I have enjoy using this product. First of all I like when hair colour pack have a big mixing bottle with removable nose) I can use it again and again. Texture of this hair dye is very good.smell is not strong. This amount enough for middle length hair. It covers all grey hair and stays for longer than 10 washes. Conditioner in this pack is with big amount and it possible to use it few times.smells good.happy with this product.
ProsHigh quality
ConsNot durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
1 – 8 of 78 Reviews
