Excellence Cool Crème Permanent Hair Colour - 6.11 Ultra Ash Dark Blonde

cool permanent hair colour ultra ash dark brown - 3.11 Ultra Ash Dark Brown

cool creme permanent hair colour ultra ash brown - 4.11 Ultra Ash Brown

cool creme permanent hair colour ultra ash dark blonde - 6.11 Ultra Ash Dark Blonde

cool creme permanent hair colour ultra ash blonde - 7.11 Ultra Ash Blonde

cool creme permanent hair colour ultra ash light blonde - 8.11 Ultra Ash Light Blonde

Color

Product Details

Excellence Cool Crème range with its Triple Care Colour Routine, now with Hyaluronic Acid. Achieve 100% Grey Coverage with this cool-toned dark brown hair dye. Lasting anti-brass results so you can keep your cool dark brown hair colour for longer.

A cool-toned dark brown hair dye that cares for your colour, scalp, and hair at the same time.

The ultimate salon like quality ash shades in a cool dark undertone. Features Anti-Brass Purple Technology Hair Care (shampoo / conditioner) formulated specifically to be used after your Excellence Cool Crème permanent hair dye, to reveal radiant colour that stays cool over time (*if the 60ml conditioner is applied after 2 and 4 weeks).

How it works:
1. Protective Cool Colouring Cream: now with Hyaluronic Acid. Protects the hair as it colours. Rich, long-lasting, cool colour.
2. Gentle pH Post-Colour Purple Shampoo. Delicately cleanses the scalp and hair of excess residue. Smooths the hair and reveals a radiant colour.
3. Anti-Brass Purple Mask. Week after week, it neutralises the unwanted yellow and orange tones thanks to unique technology of purple dyes.

The result?
Healthy-looking cool dark hair colour with 100% Grey Coverage and lasting anti-brass results (*if the 60ml conditioner is applied after 2 and 4 weeks).

Ingredients

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1278025 K - COLOURING CREAM: AQUA/WATER • CETEARYL ALCOHOL • AMMONIUM HYDROXIDE • CETEARETH-25 • COCAMIDE MEA • STEARIC ACID • PALMITIC ACID • PROPYLENE GLYCOL • m-AMINOPHENOL • 2-AMINO-3-HYDROXYPYRIDINE • ASCORBIC ACID • SODIUM SULFITE • SODIUM HYDROXIDE • SODIUM LAURYL SULFATE • HYDROXYBENZOMORPHOLINE • HYDROXYETHYL-3,4-METHYLENEDIOXYANILINE HCL • THIOGLYCERIN • POLYQUATERNIUM-6 • TOLUENE-2,5-DIAMINE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • ISOPROPYL MYRISTATE • MYRISTIC ACID • CETRIMONIUM CHLORIDE • TETRASODIUM EDTA • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70033328/1). 1210216 - DEVELOPER: AQUA/WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM LAURYL SULFATE • SODIUM BENZOATE • ETIDRONIC ACID • CITRIC ACID • TETRASODIUM EDTA. (F.I.L. B222323/2). 1247267 E - GENTLE PH SHAMPOO: AQUA/WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • CI 17200 / RED 33 • CI 42090 / BLUE 1 • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • SODIUM BENZOATE • SODIUM HYDROXIDE • SODIUM HYALURONATE • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • FUMARIC ACID • LINALOOL • BENZYL ALCOHOL • AMODIMETHICONE • ISOEUGENOL • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70037772/1). 1279177 - NOURISHING MASK: AQUA/WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • SODIUM HYALURONATE • PHENOXYETHANOL • TRIDECETH-6 • BENZOIC ACID • LINALOOL • BENZYL ALCOHOL • ISOPROPYL ALCOHOL • ISOEUGENOL • POTASSIUM HYDROXIDE • CETRIMONIUM CHLORIDE • HEXYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. Z70030379/1).

How To Use

Add the colouring cream to the developer and shake well to mix.
Apply the mix to your hair, starting from the roots then throughout the lengths and ends. Leave in hair for 30 mins.
Rinse your hair until the water runs clear. Use the Gentle pH Purple Shampoo to remove any excess residue.
Apply a small amount of the Anti-Brass Purple Mask. Leave in for 3 mins then rinse your hair. Use the mask once a week until your next colour for a lasting anti-brass result (*if the 60ml conditioner is applied after 2 and 4 weeks).

Review Highlights

skip tab component

Ratings and Reviews

Reviews

Rating Snapshot

Select a row below to filter reviews.

20 reviews with 5 stars.

5 reviews with 4 stars.

0 reviews with 3 stars.

1 review with 2 stars.

5 reviews with 1 star.

Overall Rating

4.1

23 out of 27 (85%) reviewers recommend this product

Review this Product

Select to rate the item with 1 star. This action will open submission form.

Select to rate the item with 2 stars. This action will open submission form.

Select to rate the item with 3 stars. This action will open submission form.

Select to rate the item with 4 stars. This action will open submission form.

Select to rate the item with 5 stars. This action will open submission form.

Adding a review will require a valid email for verification

Average Customer Ratings

Quality of Product, 2.0 out of 5

Value of Product, 2.0 out of 5

Customer Images and Videos

Filter Reviews

color
satisfaction
for blonde hair
coverage
softness
sheen
ease of use
smell

1 to 8 of 31 Reviews .

1 – 8 of 31 Reviews

Review 1

Votes 5

Age18 to 24

GenderFemale

1 out of 5 stars.

Waste of time and money, so brassy

3 years ago

I bought 7.11 “Ultra ash blonde” to get my roots closer to my natural colour, which is a very cool tone. I was so excited to use this as all dyes, even professional tend to make my roots brassy. I have to say, this is probably the worst dye I’ve ever used, especially considering it’s “ultra ash”. My roots were in between the first and middle ‘before’ photos on the back of the box, and now they’re orange. Very disappointed, especially since this is one of the most expensive box dyes, complete waste of money

No, I do not recommend this product.

Helpful?

Quality of Product, 1.0 out of 5

Value of Product, 1.0 out of 5

Response from L’Oréal Paris Australia & New Zealand:

3 years ago

consumer care

Thanks for your review. We are sorry to hear that you had this experience with the Cool Crème Permanent Hair Colour. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.

Nsw

Review 1

Votes 0

Age18 to 24

GenderFemale

1 out of 5 stars.

Hot orange disaster

a year ago

Really disappointed. My hair is naturally a level 7 ash blonde I used a level 6.11 ultra ash to do my roots and mid lengths hoping for a slightly darker ash . This color has lifted my hair to a level 8/9 hot orange I'm wondering if the developer in these colours is way to high as I'm pretty sure a level 6 should not lift this much especially an ultra ash color.

Helpful?

Quality of Product, 1.0 out of 5

Value of Product, 1.0 out of 5

Response from L’Oréal Paris Australia & New Zealand:

a year ago

la roche-posay

Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.

Deb69

Review 1

Votes 0

5 out of 5 stars.

Superb

3 years ago

I am so delighted with this colour. I have naturally neutral /cool very dark brown hair which is greying. I had a terrible highlighting experience at the hairdresser to blend in the grey while it grew through, which turned it orange. I had to correct it before going back to work. I bought the ultra ash dark blonde, as brown dyes often go black. It's perfect! My hair is a beautiful, rich neutral/ash medium to dark brown with no root glow. Excellent grey coverage, glossy condition and pleasant application due to minimal smell and no skin staining. Absolutely brilliant!!

ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Wardy17

Northumberland

Review 1

Votes 0

5 out of 5 stars.

Exact colour as it says

4 years ago

I attempted to bleach hair for first time at home to add the blond bits I already had. Anyway that went horribly wrong with some bits nearly white blonde and other areas very yellow and orange. Knowing that an ash colour can help neutralise the orange yellow tones I decided to give this a try. Unlike some other people who have used this method. I do not really have any light bits.it’s generally all one colour. It maybe ideal to not leave it on for full time of 30 mins. You can see in photo that it developed a lot at just 10 mins into development.

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Brisbane, Queensland

Review 1

Vote 1

Age45 to 54

GenderFemale

5 out of 5 stars.

I AM IMPRESSED!!!

4 years ago

This product delivers what no salon colour has done so far - COOOOOOL brown with gold streaks (where my greys used to be) - I recognise myself as me! Whilst I admire stunning, flame-hair coloured beauties, this is not me. So I'm BESIDE myself with excitement at this affordable, so easy to apply Excellence - I'm sold! I rated 4☆ stars because it is my only my 2nd wash after application. So watch this space.

Yes, I recommend this product.

Helpful?

Quality of Product, 5.0 out of 5

Value of Product, 5.0 out of 5

Response from L’Oréal Paris Australia & New Zealand:

4 years ago

L’Oréal Paris

Hi Lizzie, we're so happy to hear you loved our Cool Crème Permanent Hair Colour and chose to share you experience with everyone! We always love to hear feedback of how our products brighten your day, because you're WORTH IT!

Amanda

Lancashire

Review 1

Votes 0

4 out of 5 stars.

Excellence Hair dye.

4 years ago

[This review was collected as part of a promotion.] I always get loreal hair colour, but never tried this range before, I'm so pleased I took the plunge. I usually go for a light brown shade, but sometimes can be a little too dark, so I decided to try this dark blonde for a change, its given a subtle colour change to my brown/blonde hair, making it a desired light brown shade and I love it, I will be choosing this shade again that's for sure. My hair is so shiny too I've never known it to look like this. Really recommend this creame colour easy to apply and gives great results.

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Anonymous

Darlington

Review 1

Votes 0

4 out of 5 stars.

Yes and No !

4 years ago

[This review was collected as part of a promotion.] I tried this hair colour this past week, and it certainly is "nice" as far as the condition it left my hair in. I honestly think it was my fault that it worked the way it did. My hair was very white, and it didn't cover all the grey/white. Apparently, my grey is "stubborn" . The conditioning properties are wonderful though. All I did was apply another box, and life is back to normal. If you have extremely grey or white hair, you may have to use a "filler" shade first.

ProsHigh quality

ConsNot durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Bob no mo

Dallas, TX

Review 1

Votes 0

5 out of 5 stars.

Brought me back to home

4 years ago

I chose this on a whim to take my rooty-blonde trying to grow to natural look out - failing via salon. Not their fault, just products had my hair in a perpetual standstill. I used this once and it blended my light brown root with my pre-colored trailer park blonde lol- into a highlighted medley. Perhaps I lucked out, but if you pull orange and have to bake under a heat lamp to lift, maybe bleach is your enemy like mine. Thanks L’Oréal I love it.

ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

1 – 8 of 31 Reviews