Liquid Foundations
Modern liquid foundations range from high-coverage matte to ultra-lightweight skincare hybrids with a "second-skin" effect, delivering active benefits while you wear them.
What sets them apart
Buildable coverage, seamless blending, and actives like Niacinamide or Hyaluronic Acid for genuine skin improvement.
Perfect for
Versatile coverage for any occasion—natural everyday looks to full glam. Ideal for foundation that doubles as skincare.
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How to apply foundation for a natural finish
Which foundation is best for oily skin
What foundation is good for dry skin
Powder Foundations
Modern powder formulas offer high coverage with "blurring" effects that never look cakey, incorporating light-reflecting technologies for soft-focus finishes.
What sets them apart
Ultra-portable, instant oil control, and versatile application—alone for full coverage or layered over liquid.
Perfect for
Busy lifestyles requiring quick touch-ups. Excellent for oily or combination skin seeking shine control.
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How to make foundation last all day
Which foundation gives a flawless look
Cushion Foundation
Inspired by Korean beauty, cushion foundations deliver liquid finish with compact convenience and a fresh, cooling sensation.
What sets them apart
Travel-friendly design, buildable finish without texture buildup, and integrated sponge for the signature tap-tap gesture.
Perfect for
Those valuing portability and quick application for a fresh, dewy finish throughout the day.
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What is a cushion foundation and how to use it
Best cushion foundation for dark skin
BB & CC Creams (Complexion Enhancers)
These products bridge skincare and makeup, focusing on color-correcting or blemish-balm properties to unify skin tone naturally.
What sets them apart
Color-adapting pigments, deep hydration plus sun protection, and formulas for the "no-makeup" makeup look.
Perfect for
Minimalists wanting effortless beauty and sheer to light coverage with skincare benefits.
Long-Wear Foundation (Up to 48H)
"Foundcealer" and "ink" formulas stay flawlessly in place for up to 48 hours, mimicking professionally applied makeup for active lifestyles.
What sets them apart
Self-setting (no powder needed), sweat-proof and mask-proof technology for extreme conditions.
Perfect for
Athletes, busy professionals, and anyone needing makeup that survives long days and challenging conditions.
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Waterproof makeup foundation that stays put through sweat and swimming