Liquid Foundations
Modern liquid foundations range from high-coverage matte to ultra-lightweight skincare hybrids with a "second-skin" effect, delivering active benefits while you wear them.
What sets them apart
Buildable coverage, seamless blending, and actives like Niacinamide or Hyaluronic Acid for genuine skin improvement.
Perfect for
Versatile coverage for any occasion—natural everyday looks to full glam. Ideal for foundation that doubles as skincare.
Learn more
How to Prep and Apply Makeup for Dry Skin
The Best Foundation for Every Skin Type
How To Master the Clean Girl Makeup Look
Powder Foundations
Modern powder formulas offer high coverage with "blurring" effects that never look cakey, incorporating light-reflecting technologies for soft-focus finishes.
What sets them apart
Ultra-portable, instant oil control, and versatile application—alone for full coverage or layered over liquid.
Perfect for
Busy lifestyles requiring quick touch-ups. Excellent for oily or combination skin seeking shine control.
Learn more
The Ultimate Guide to Making your Makeup Last
How to Choose the Best Powder Foundation
Cushion Foundation
Inspired by Korean beauty, cushion foundations deliver liquid finish with compact convenience and a fresh, cooling sensation.
What sets them apart
Travel-friendly design, buildable finish without texture buildup, and integrated sponge for the signature tap-tap gesture.
Perfect for
Those valuing portability and quick application for a fresh, dewy finish throughout the day.
Learn more
How to Find the Right Type of Foundation
No-Makeup Makeup for a Glass Skin Finish
BB & CC Creams (Complexion Enhancers)
These products bridge skincare and makeup, focusing on colour-correcting or blemish-balm properties to unify skin tone naturally.
What sets them apart
Colour-adapting pigments, deep hydration plus sun protection, and formulas for the "no-makeup" makeup look.
Perfect for
Minimalists wanting effortless beauty and sheer to light coverage with skincare benefits.
Long-Wear Foundation (Up to 48H)
"Foundcealer" and "ink" formulas stay flawlessly in place for up to 48 hours, mimicking professionally applied makeup for active lifestyles.
What sets them apart
Self-setting (no powder needed), sweat-proof and mask-proof technology for extreme conditions.
Perfect for
Athletes, busy professionals, and anyone needing makeup that survives long days and challenging conditions.
Learn more
How to Choose Foundation for Different Skin Types