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MAGIC RETOUCH IS OUR FIRST ROOT CONCEALER SPRAY THAT COVERS GREY HAIR IN 1 QUICK SPRAY. PERFECTLY BLENDS, DRIES QUICKLY AND LASTS UNTIL YOU WASH IT OUT. 3 SECONDS TO FLAWLESS ROOTS. 3, 2, 1 ROOTS GONE!
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Me Time:
Luxe Beauty Rituals For The Long Weekend
Light a scented candle, pop on a relaxing face mask (or two) and get ready to unwind. Long weekends are a golden opportunity to give yourself a much-needed dose of TLC with a blissed-out spa experience at home.
Tune out and treat yourself with a bit of ‘me’ time. Or invite your besties around and make it a group spa date! Slough off dead skin cells with one of our Sugar Scrubs or opt for more gentle detox with a nourishing Clay Mask. Easy, affordable and totally rejuvenating, you’ll be feeling positively pampered by the end of it.
#1 Pure Clay Soothing Mask
If your skin is on the sensitive side, we've got the perfect mask for a little TLC. New Pure Clay Soothing Mask is an all-round skin detox, reducing tightness and redness. The creamy clay formula consists of kaolin clay to remove impurities, montmorillonite clay to purify skin and ghassoul clay to absorb excess oil.
#2 Pure Clay Charcoal Mask
Nothing sorts out clogged pores quite like charcoal. It's like a magnet specifically devised to attract and draw out any impurities. Apply the Pure Clay Mask Detoxifying + Brightening Charcoal Mask to give those pores a deep cleanse, focusing on the areas that need it most - like the nose.
#3 Anti-Fatigue Coffee Sugar Scrub
As temperatures continue to dip, your skin may be feeling (and looking) less than radiant. The new Anti-Fatigue Coffee Sugar Scrub is boosted with Kona coffee grounds sourced from the Hawaiian coast to instantly invigorate and renew skin to boost tired complexions.
#4 Purifying Sugar Scrub with Kiwi Seed
For a purified look and feel, turn to the humble kiwi seed. In addition to the blend of pure sugars, the Purifying Sugar Scrub with Kiwi Seed helps to remove dirt and oil while polishing dull skin. You'll be left with visibly brightened, baby-soft skin and a far more even complexion.
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From Fashion Week
The sartorial marathons in London and New York have officially wrapped, which means it’s time for a Fashion Week runway recap. We’ve pulled together the top emerging trends from Fashion Week Fall 2019 - from smouldering shadows and elegant chignons to a glorious nod to the discos era - so you can spin high fashion styles into everyday chic.
70s homage
The loud glitz and glamour of the 70s disco scene was a major theme on the Fashion Week catwalk. Slicked back hair took a backseat to frizzy, voluminous updos – Big Hair Energy, if you will. While designers like Michael Kors went all out, Erdem took a more ladylike approach with a sculptural, elegant chignon at the crown. To replicate the look, simply gather your hair into a high ponytail, gently tease for volume and twist it into a knot. Tuck in stray ends and secure with large hairpins... and a generous spritz of Elnett!
Colour clouds
Pastel hair these days are less a trend and more a fact of life… and fashion. Cotton candy pink and baby blue shades came out to play in a major way at London Fashion Week. Colour clouds made their runway debut. Simply put, it’s a sporadic pattern of pastel streaks arranged artfully (and carelessly) through your tresses, peeking out for a surprise burst of colour. Sounds like fun? With Colorista 1-day Spray, you can get the pastel look without the commitment. In fact, you can rock it without even running a comb through your hair. Just spray!
Ombre lips
Two-tone lipstick is back in vogue, with designers and makeup artists at Fashion Week falling head over heels for the Warhol pop art pout. It’s a look that’s easily recreated at home, all you need is several shades of red lipstick and plum lip liner. First, trace the perimeter of the mouth with Color Riche Lip Liner and diffuse toward the center. Then layer Color Riche Matte Lipstick on top and finish with a dot of red at the very center. You’re left with a blooming floral effect - very la vie en rose.
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Purple Shampoo
For Every Shade
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Purple Shampoo
Haircare
Purple Shampoo
What is it & how to use it
Purple shampoo, or silver shampoo as it’s otherwise known, is one of the most loved products in the blonde hair care arsenal. Inspired by professional salon treatments, purple shampoo formulas (also known as silver shampoo) have long been used to help keep silver and platinum blonde hair from looking brassy. Now, purple shampoo can be used on blonde hair, silver hair and highlighted brunettes.
We’re breaking down exactly what purple shampoo is and how to add it seamlessly into your hair care routine – regardless of what shade you’re rocking.
How exactly does purple shampoo work?
Purple shampoo was invented primarily to balance out the brassy tones in blonde hair shades that develop over time. External factors – like the water, sun, salt and chlorine – have a tendency to change both natural and dyed blonde locks to a bright yellow shade. Purple shampoo works to combat that bright brassiness through basic colour theory.
Every shade on the colour wheel has an equal opposite colour that perfectly complements it. For yellow, that shade is purple. So, applying the colour purple to hair that’s giving off too much of a yellow vibe helps to neutralise it – leaving you with strands that are blonde and cooler, rather than brassy.
Who is purple shampoo for?
Purple shampoo has been considered a silver or blonde-only hair product for a long time, but a little change of perspective has caused a revolution in what purple shampoo is considered great for.
Modern purple shampoos, such as L’Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, combine colour protection and nourishment with the purple pigment neutralisation. This purple shampoo goes even further and has the ability to brighten and enhance platinum blonde, silver and highlighted hair.
It does this by neutralising brassy tones: orange tones on highlighted brunettes (ombre hair will be more than happy!), and yellow tones on blonde, silver, white hair. Our caring formula also intensely nourishes hair, keeping it looking as fresh as the day it was coloured.
How do you use purple shampoo?
It’s important to note that because purple shampoo contains toning components, rather than just cleansing ones, it requires a slightly different routine to a more traditional lather, rinse, repeat. So, how exactly do you use purple shampoo?
Tip 1: Make sure your shower is warm
Make sure that your shower temperature is on the slightly warmer side. Heat opens up the hair shaft which will allow the purple pigment to be deposited (and stick.)
Tip 2: Use weekly
With purple shampoo, more is not better. Use it once a week is enough to correct any undesired brassy tones.
Tip 3: Don’t skip conditioner
Nourish your hair by using purple conditioner alongside a conditioner like . Conditioners like this have 2 benefits – not only do they give your hair a boost of always-needed nourishment, but they also deposit additional purple colour into your fair hair strands.
Tip 4: Complement your routine with daily colour protect
Incorporate L’Oréal Paris Elvive Colour Protect shampoo and conditioner into your daily routine for maximum colour care.
Tip 5: Timing is everything
The single most important thing you can do to ensure the effectiveness of your purple hair care products is to take your time with them. On the one day a week that you use your purple shampoo – rather than your standard one – leave it for around three minutes once you’ve massaged it onto your hair. This gives the colour a chance to settle into your strands rather than just being washed away immediately. The same goes for your purple conditioner. Consider it like you would a hair mask treatment and let it soak in.
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