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Casting Creme Gloss Q And A Casting Creme Gloss Q And A
Casting Creme Gloss Q And A
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Hair Colour

Casting Creme Gloss
Q And A


See the answers to questions that the public have asked to help alleviate your first time colouring fears.

Is this product applied to wet or dry hair? 
To use this product, wet your hair without washing it and towel dry thoroughly. 

Do I shampoo when removing this colour?
No, to remove we advise you add a little lukewarm water and massage thoroughly into the hair. Thoroughly rinse until the water runs clear and apply a generous amount of the shine enhancing conditioner with royal jelly. 

Can you use Casting Crème Gloss on previously coloured hair? 
Yes you can. 

How often can I use this product? 
We recommend leaving at least 6 weeks in between colour applications. On your next application you should follow Method 2 for previously coloured hair. 

I want to radically change my hair colour, can I use Casting Crème Gloss? 
Casting Crème Gloss is designed to enhance natural hair colour rather than to dramatically lighten or darken your hair. If the colour applied is darker than your natural hair colour, new growth at the root will appear more pronounced. 

How long does this colour last? 
Casting Crème Gloss will gradually fade from your hair. However, results can vary depending on your hair history and condition. 

Does it contain ammonia? 
Casting Crème Gloss does not contain ammonia. 

I have just permed my hair, when can I apply Casting Creme Gloss? 
We recommend you wait at least two weeks after using a relaxer, a perm or a straightening process on the hair before applying Casting Crème Gloss. We advise you perform a strand test before colouring your hair as perms and relaxers can leave hair more porous. Porous hair can cause colour to be absorbed faster.

I have long hair, how many boxes of Casting Crème Gloss will I need?
If your hair is below shoulder length or very thick, you may need two boxes to ensure even application.

What is the development time of Casting Crème Gloss?
Always follow the instruction leaflet. The development time for each shade is explained here. Casting Crème Gloss has a development time of 20 minutes. If you require extra coverage of grey hairs add an extra 5 minutes. Start timing as soon as you've finished applying the colour.

If you are refreshing your existing colour or if your hair has been coloured less than 3 months ago, apply to your roots and leave for 15 minutes. Then apply the remaining mixture through the lengths, massage in and leave to develop for a further 5 minutes. 

How do I protect my colour from fading? 
We recommend you should use Elvive Colour Protect shampoo and conditioner, which is formulated to specifically meet the needs of colour treated hair.

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Tutorials

Paris Fashion Week
Six trends MUA's loved

Ever doing your makeup and get hit by déjà vu? We all have an autopilot routine (especially after snoozing the alarm one time too many). But adding some artistry keeps it way more fresh.

Lucky for us, we’ve got an injection of inspo straight from Paris Fashion Week. The city of love and the coolest chicks, was the perfect destination for us to host the week’s most inclusive catwalk. Floating on the river Seine, the runway was open for anyone to watch. We didn’t stop breaking rules there though. Here’s the 6 hottest ‘Parisienne’ makeup trends from the show, created by global makeup director, Val Garland.

ARTY BEAUTY
Think bright eyeshadows, lots of colour. Shake up your lipstick and make it lip art. Be daring. Your makeup brushes aren't different to a painter's.

RAD ROMANCE
It's all about blushing pink, of course. Pat gently onto the apples of your cheeks, but then go a bit more wild. Brush up onto the temples for this season’s twist on no-makeup-makeup.

CASUAL
With a very French dose of irony, magnify your lashes. Add another coat. Then another. This is all about an over-the-top, almost spidery style.

STREET GIRL
It wouldn’t be a 2018 catwalk without a bit of grit. Go edgy, with a two-tone palette for the lip.

GLAMOUR
Time for some lip service. Red, for that quintessential, elegant look. Keep the face pared back for maximum impact.

GIRL BOSS
If you’re not feeling empowered, you’re not doing it right. Dewy, glowing skin meets the darkest, berry stained lips.

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Make-up

Three Beauty Trends to Embrace for Spring Racing

Spring Racing Carnival is the perfect excuse to experiment with bold new colours, prints, headwear and of course, makeup.

Cherry Hued Eye.
If you’re heading to Derby Day, a coloured eye is perfect to pair with a monochrome outfit. Add colour with a ripe peach or warm burgundy from the limited edition Cherry My Cheri palette. Best of all it smells like berries - YUM!

A Nude Lip.
Who said spring had to be all bright pinks and pastels? It's always a perfect occassion for a nude lip. The L’Oreal Paris Infallible 2-Step Longwear Lipstick has a nude for you and will ensure you have the perfect pout that lasts all day. Let your eyes be the front runner and pair with a sharp eyeliner.

Blush Draping.
The Spring Racing Carnival is the perfect time to try to the latest contouring trend - blush draping. This under-the-radar makeup technique uses blush to sculpt and contour cheekbones.
Start with a blush one shade darker than your usual and apply below the apples of your cheeks, using an angled brush to sweep the powder horizontally along your cheekbones, up towards your temples. Lightly apply a lighter shade of blush over the darker blush to soften any harsh edges.

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