REVOLUTIONISING THE WAY YOU EXPERIENCE L'OREAL PARIS MAKEUP AND HAIR COLOUR
Have you ever been eager to try a new make up product or the latest trending hair colour but you’re too nervous to commit? Trying a new look can be costly, especially when new products and shades are launched every week, it can be hard to keep up.
See how it looks without going into store, by using our Virtual Try-On technology. This tool that will allow you to try on make up and hair colour, with no commitment or cost. We partnered with Modiface — a pioneer in the augmented reality — to create this tool. Our patented technology uses a face-tracking algorithm that can detect 63 key landmarks on your face. (Don't worry, we don't store your image.) Being able to try on over one hundred shades of L’Oréal Paris hair colour and make up in real time from the comfort of your sofa makes these decisions so much easier. Simply select the shade from any of our ranges - such as Rouge Signature or Color Riche lipstick, or Excellence or Colorista hair colour - and select the Modiface feature to explore your new look!
Use the Live 'Try It On' button or upload a photo of yourself and start experiencing Modiface.
For best results make sure your hair is out of your face. Our Virtual Try-On, using Modiface, overlays your new look onto a live or uploaded image of you, so tie it in a ponytail or quick bun.
Whether you are uploading a photo or using our live try-on experience, good lighting is key. With good lighting, you’ll have a clearer image and, most importantly the colours you’re trying on will be me realistic against your skin tone.
To achieve best results during your virtual try-on, wear minimal make up. A full face of makeup can affect the way the colours show up against your skin. For example, if you’re already wearing a red lip in real life but would like to try on a pink shade, virtually there’s a high chance that the shade you are trying on will be distorted compared to if you were to try it over your natural lip colour.