Stand Up
L’Oreal Paris empowers men & women to combat street harassment through stand up program.
WHAT IS STAND UP?
Stand Up is an awareness and training program against street harassment, developed by L’Oréal Paris in partnership with the expert NGO Hollaback!. The program offers a proven methodology – the 5D’s – to help both men and women to safely intervene if they witness or experience street harassment.
WHY WE ARE STANDING UP?
According to an IPSOS study conducted in 2019 about gender equality, sexual harassment in public spaces was identified as the most important issue facing women and girls across the world.
Indeed, street harassment robs women of their dignity, sense of security and feelings of self-worth, which goes against everything L’Oréal Paris stands for. That’s why it’s so important for us to stand up and help to combat this issue that affects us all.
OUR COMMITMENT
L’Oréal Paris has a long history with women’s empowerment, boosting their self-confidence and helping them realize their worth.
Through our international Stand Up program, we are willing to contribute to create a culture and community of respect, dignity and worth, by empowering over 1 million people with the 5D’s methodology - a training that can be taken digitally or physically.
With the expert NGO Hollaback! and our local charity partners, we will conduct live training sessions, and take action by participating in related events throughout the year such as International Women’s Day (March 8) and International Anti-Street Harassment Week (April 19-25).
OUR GLOBAL STAND UP PARTNER
L’Oréal Paris has established a worldwide partnership with Hollaback!, an NGO and expert on street harassment. Their intervention methodology based on the 5D’s has been proven effective, lowering sexual violence on American campuses by 17%. For more information about them, go to https://www.ihollaback.org/.