What is Stand Up?
Stand Up is an awareness and training program developed by L’Oréal Paris in partnership with the expert NGO Right To Be. The program offers a proven methodology - the 5 D's – to help both men and women to safely intervene if they witness or experience street harassment.
In 2022, we are proud to announce our partnership with the Plan International Australia to roll out the Stand Up Against Street Harassment bystander intervention training program locally. Our goal is to grow a community of up-standers, educating and empowering people everywhere to take a stand against harassment.
Why are we standing up?
According to an IPSOS study conducted in 2022 about gender equality, sexual harassment in public spaces was identified as the most important issue facing women and girls across the world.
Indeed, street harassment robs women of their dignity, sense of security and feelings of self-worth, which goes against everything L’Oréal Paris stands for. That’s why it’s so important for us to stand up and help to combat this issue that affects us all .