Stand Up Against Street Harassment

We see it happen, but uncomfortably look away. We feel the urge to speak up but stay cautiously silent. We all want to do something about it, but don't know what. Or worse, we end up thinking it's "not a big deal".
Street harassment is always a big deal. And now, we have what it takes to stand up to it.

What is Stand Up?

Stand Up is an awareness and training program developed by L’Oréal Paris in partnership with the expert NGO Right To Be. The program offers a proven methodology - the 5 D's – to help both men and women to safely intervene if they witness or experience street harassment.

In 2022, we are proud to announce our partnership with the Plan International Australia to roll out the Stand Up Against Street Harassment bystander intervention training program locally. Our goal is to grow a community of up-standers, educating and empowering people everywhere to take a stand against harassment.

Why are we standing up?

According to an IPSOS study conducted in 20 22 about gender equality, sexual harassment in public spaces was identified as the most important issue facing women and girls across the world.

Indeed, street harassment robs women of their dignity, sense of security and feelings of self-worth, which goes against everything L’Oréal Paris stands for. That’s why it’s so important for us to stand up and help to combat this issue that affects us all .

In 2022, L’Oréal Paris Australia is focused on creating a movement among Australians as part of the global L’Oréal Paris Stand Up Against Street Harassment initiative.

L’Oréal Paris has teamed up with Plan International Australia to deliver tools and training to help educate and empower all Australians to stand up safely to street harassment.

Plan International

L’Oréal Paris introduces Plan International to fight against harassment. Read more on Plan's work in Australia.

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L’Oréal Paris introduces Plan International to fight against harassment. Read more on Plan International's work in Australia.

As part of the Stand Up campaign in Australia, L’Oréal Paris has partnered with local NGO, Plan International Australia, the charity for girls' equality. Youth Activists from Plan International Australia are delivering the tools and training to help educate and empower bystanders to safely intervene if they witness street harassment through the 5Ds methodology.

L’Oréal Paris is committed to removing obstacles in every walk of a woman's life, and to elevating every woman's sense of self-worth. No form of harassment or aggression should be treated lightly.

Take the "5D" methodology training now.

The 5D Methodology

This methodology is an expert-approved set of tools to help you safely intervene when you witness street harassment. Remember that you may need to use a different D depending on the situation. It's important to always ensure you feel safe before intervening.