Normal to combination skin : a hydrating serum
Oily skin : a purifying serum
Dry skin : a nourishing serum
If skin is dry, it lacks sufficient lipids (natural oils, fatty acids) and needs help on the barrier front, so choose a formula that's rich in nourishing ingredients to support the natural hydrolipidic barrier. It's also worth looking for products that contain vitamin E (an antioxidant that protects cells from oxidative damage) and niacinamide (AKA vitamin B3, which is a soothing multi-skin repairer). Use a serum containing these ingredients before applying your moisturising cream to reduce dry, tight sensations for a softer, suppler touch.
Mature skin : a multi-action serum
Mature skin has to deal with a number of issues: wrinkles, increased pigmentation, a loss of contours and a lack of plumpness. Serums for mature skin should be rich in hyaluronic acid, retinol and antioxidants. To make up for a lack of lipids, look for serums that are enriched with omegas 6 and 9. Try the Golden Age Reactivating Serum.
Discover our range of serums here to suit your skincare needs.
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