Serum Guide : Which Will One Work For You?

Serums have quickly gained popularity in the skincare world as they are lightweight while delivering active ingredients deep into the skin. But which one should you go for ? See our guide below for some tips.
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Normal to combination skin : a hydrating serum

Opt for serums rich in hyaluronic acid or LHA (lipohydroxy acid) to really give normal to combination skins an added moisture boost and help them glow. Hyaluronic acid hydrates all complexions retaining 1,000 times its own weight in water within the skin. LHA, meanwhile, reduces dark spots thanks to a gentle targeted exfoliating action and its ability to regulate melanin. It also brightens the complexion by reflecting light off on the surface of the skin. Try the Revitalift Filler 1.5% Hyaluronic Acid Serum.
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Oily skin : a purifying serum

Oily skin still needs nourishment. Go for a serum that's rich in mattifying ingredients and purifying actives to regulate sebum production, reduce redness and even out skin tone. Remember, if you only get oily on your t-zone, you can just apply this serum there and smooth a hydrating serum on to your cheeks and neck. Look out for formulations listed as non-comedogenic, which means they won't clog pores. 
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Dry skin : a nourishing serum

If skin is dry, it lacks sufficient lipids (natural oils, fatty acids) and needs help on the barrier front, so choose a formula that's rich in nourishing ingredients to support the natural hydrolipidic barrier. It's also worth looking for products that contain vitamin E (an antioxidant that protects cells from oxidative damage) and niacinamide (AKA vitamin B3, which is a soothing multi-skin repairer). Use a serum containing these ingredients before applying your moisturising cream to reduce dry, tight sensations for a softer, suppler touch.

Try Revitalift Classic Concentrated Serum

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Mature skin : a multi-action serum

Mature skin has to deal with a number of issues: wrinkles, increased pigmentation, a loss of contours and a lack of plumpness. Serums for mature skin should be rich in hyaluronic acid, retinol and antioxidants. To make up for a lack of lipids, look for serums that are enriched with omegas 6 and 9. Try the Golden Age Reactivating Serum.

 

Discover our range of serums here to suit your skincare needs. 


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So do we.</strong></p><br /> At L’Oréal Paris we create advanced, effective <a href="https://www.lorealparis.com.au/skin-care"><span style="color: #E32847;">skincare</a></span><span style="color: #000000;"> – for all skin types and concerns. From our tolerance-testing to our independent clinical trials, you can be safe in the knowledge we are committed to the safest skincare that really works.<br /> <br /> Our latest obsession: glowing, dewy, youthful skin. The key to your best skin yet? A dedicated skincare routine carefully tailored to your skin type and concerns. With skincare products for <a href="https://www.lorealparis.com.au/face-care/anti-ageing">anti-ageing</a></span><span style="color: #000000;">, brightening, and more, the L’Oréal Paris range is designed to replump and reinvigorate any complexion at any age. With products designed to suit every skin type, whether your skin is <a href="https://www.lorealparis.com.au/face-care/normal-skin"><span style="color: #E32847;">normal</a></span><span style="color: #000000;">, oily, <a href="https://www.lorealparis.com.au/face-care/dry-skin"><span style="color: #E32847;">dry</a></span><span style="color: #000000;">, <a href="https://www.lorealparis.com.au/face-care/sensitive-skin"><span style="color: #E32847;">sensitive</a></span><span style="color: #000000;"> or combination, build your best skincare routine with L’Oréal Paris.<br /> <br /> Not sure which skin type you have? Our experts have made it easy with our foolproof skincare routine . Formulated with active ingredients, such as hyaluronic acid and retinol, our skin <a href=" https://www.lorealparis.com.au/skin-care/face-care"><span style="color: #E32847;">face care</a></span><span style="color: #000000;"> products deliver effective results. Learn more about the <a href="https://www.lorealparis.com.au/retinol"><span style="color: #E32847;">benefits of hyaluronic acid</a></span><span style="color: #000000;"> and <a href="https://www.lorealparis.com.au/hyaluronic-acid"><span style="color: #E32847;">how retinol targets signs of ageing</a></span><span style="color: #000000;"> from our experts. Whether you are building the ultimate anti-ageing skincare routine, mastering hydration basics, or finding the perfect facial serum, our <a href="https://www.lorealparis.com.au/beauty-magazine/skin-care"><span style="color: #E32847;">Beauty Magazine</a></span><span style="color: #000000;"> has the answers for you. 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To maintain this fresh and youthful plumpness, we must understand that the skin component controlling these features is<a href="https://www.lorealparis.com.au/hyaluronic-acid"> Hyaluronic Acid</a>.</p>" } }, { "@type":"ListItem", "position": 5, "url" : "https://www.lorealparis.com.au/face-serums-the-magic-elixir-to-add-to-your-skin-care-routine", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Face Serums The Magic Elixir To Add To Your Skin Care Routine", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/skin-care/contextualized/face-serum-the-magic-potion-to-add-to-your-skin-care-routine-hero.jpg?rev=82287df443554897967b62cf361aefda", "height":900, "width":2000 }, "datePublished": "2020-04-24T13:35:00+00:00", "dateModified": "2023-06-05T07:37:41+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }, "description":"When serums arrived on the market, they started a little revolution in our skin care routine, and they’ve become our top tip for achieving your skin goals. Building an effective skincare routine to complement your skin type can be a challenge, but learning how to use face serum may be the key to unlocking results. In skincare routines, serums sit before moisturiser but after cleanser and have a lightweight, fluid texture. Serums are often infused with targeted, effective ingredients to help with a variety of skin concerns like anti-ageing, brightening, smoothing and hydrating – making them a powerhouse step in your skincare ritual. With a serum you can customise your skincare routine to address your individual needs and support healthy looking skin. Ahead, learn everything you need to know about how to use serum in a skincare routine. 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