How To Find The Best Red Lipstick

A bold lip colour makes a powerful statement. Exuding beauty confidence and delivering a striking impact, it’s both classic and on-trend. The new L'Oréal Paris Rouge Signature Matte Colour Ink has dialled up the intensity but features an ultra-lightweight formula for a barely-there feel. Apply less but get more out of every swipe of this liquid lip colour.

Nude lips continue to be the colour du jour (yes, even the Rouge Signature neutral tones will make a bold statement), but for those who crave colour, stand out with vibrant hues of pink, red, purple and orange (and luckily, there are 12 shades in total to choose from).

The best lipstick shade for your skin tone

Often we’re drawn to certain colours, but when it comes to picking the perfect shade of lipstick, really it’s our skin tone that should guide our final decision. The secret to finding a shade that will have the greatest impact is to choose one with complementary undertones to the ones already in your skin. Take the classic red lipstick - here’s how to find the best red liquid lipstick shade for your skin tone:

BEST FOR: Fair skin

If you have pale skin, you'll know all too well that you have pink undertones in you skin colour. But surprisingly, pink (as well as red and blue) undertones in the skin indicate that you have cool undertones. In which case, cool-toned red lipsticks are the most flattering. A raspberry red will pop against your fair skin tone, while a cherry lipstick shade is a great choice if you want something a little darker.

BEST FOR: Olive skin

Olive skin tones and medium skin tones have either yellow or green undertones, which is why warm orange-based reds are a match made in heaven for you.

BEST FOR: Dark skin

This one’s a little more tricky, as some dark skin tones have warm undertones, while others have cool undertones. However, as a general rule, orange-based and blue-based shades of red will look best, while pink-based reds should be avoided.

HOT TIP: Try Our Virtual Try-On Tool

Now that you know how to choose red lipstick shades that are best suited to your skin tone, it’s time to try them on for the final test. Our virtual beauty app allows you to snap a photo of yourself and then choose one of our lipstick colours to try on (as well as all our other makeup products) and see how it will actually look against your skin tone, eye colour, hair colour and defining features for the ultimate try-before-you-buy test run.
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