How to Apply Matte Lipstick Correctly

Matte lips are well and truly in vogue, but this highly sought after lipstick look also has a reputation for drying out the lips. Matte lipsticks provide your pout with a potent pigment fix and colour that won’t budge. However, these benefits can sometimes go hand in hand with clumping, creasing, cracking and dryness.

That’s why we’ve combined powerful pigments with hydrating skincare inspired ingredients to develop the ultimate moisturising matte lipstick. We’ve also done the research to create an expertly crafted matte lipstick routine so you can learn to keep your lips hydrated and help your lipstick be as longwearing as possible. Read on to learn our top tips and tricks on how to keep matte lipstick from clumping and how to apply matte formulas correctly.

Why is it that some matte lipstick dries lips? 

If you wear lipstick, you likely will have noticed that matte lipsticks have a stronger tendency to dry out your lips than glossier or creamier formulas. But why exactly is this the case? 

It all comes down to what it takes to make a lipstick matte. Pretty much all lipstick formulas contain wax, piment and oil – it’s the balance of these three core ingredients that determines whether a lipstick is shinny and creamy or matte and highly pigmented. Matte lipsticks traditionally achieve their non-shiny finish by tipping the formula balance to include far less oil (and therefore fewer moisturising ingredients). This can lead to lipstick formulas prone to dryness, flaking and cracking.

Discover our hydrating matte lipsticks

Just because matte lipsticks can be drying doesn’t mean they have to be. At L’Oréal Paris, our experts have been on a mission to create the best matte lipstick, without the dryness. 

What’s our secret? We took inspiration from the ultra-hydrating ingredients seen in the skincare world and used them to create an innovative matte lipstick with 75% caring ingredients. Our Color Riche Intense Volume Matte Lipstick is enriched with hyaluronic acid and argan oil to hydrate your lips to provide heightened volume to your pout. The powdery matte texture wears for up to 16 hours day or night, all the while plumping and hydrating your lips.    

Looking for the original? Our Color Riche Matte Lipstick is matter than matte, with a velvety feel to keep your lips comfortable. Camellia and Jojoba oils combine with a gel base to create a cushion feel on your lips.

If you're still unsure which of our matte lipsticks to choose, try using our virtual lipstick try on to find your favourite lipstick formula.

Your hydrating lipstick routine

When it comes to creating your ultimate matte lip look without the dryness, your lip routine is just as important as the formula of your chosen lipstick. This simple routine can make a big difference!

Exfoliate your pout

Your lips have delicate skin that’s constantly exposed to moisture, which makes them especially prone to dry skin. Even barely visible levels of dryness or flaking will become very apparent after applying matte lipstick, so we recommend using a lip scrub regularly to ensure you’re starting with a smooth canvas. You can even make your own with sugar as the main ingredient if you like.

Give your lips a balmy break

One of the biggest secrets of how to wear matte lipstick well is to simply not wear it every single day. In fact, no matter what style of lipstick you like, having lipstick-free days can be a great refresher for the delicate skin. Be sure to slide on a nourishing lip balm on your rest days to help lock in some moisture.

Bring along your balm

Reapplication is often the moment when matte lipstick might begin to flake, peel or crack. When it comes to how to prevent matte lipstick from cracking, there’s a simple reapplication trick you can follow. Rather than applying layer after layer, swipe away any excess and bring your balm along with you to reapply under your lipstick.

Use a lip liner

Using a quality lip liner is another way to make sure your matte lipstick goes on comfortable and lasts as long as you like. Creating a clear outline for your lip colour with liner will ensure your lipstick won’t settle into lines or crevices, which can contribute to a dry-looking appearance.

Apply your matte lipstick with proper technique

Our final tip for your matte lips routine is to learn the proper technique for applying your matte lipstick formula of choice. If you’re using a matte liquid lipstick like our Matte Ink Metallic Liquid Lipstick you should apply a thin yet even layer starting from your cupid’s bow and blending outwards. If you’re using a solid formula, simply swipe on being careful to follow the shape of your lip liner.

Now you know exactly how to apply matte lipstick without drying out your pout, why not keep learning how to level up your makeup game? Read our step-by-step guide to How to Find the Best Red Lipstick for you.

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