About Us

As the biggest beauty brand in the world, L'Oréal Paris has an unparalleled commitment to technology, research and innovation and providing groundbreaking, high-quality products for women and men of all ages and ethnicities. L'Oréal Paris is notably dedicated to celebrating the diversity of beauty – our broad range of spokespeople include Celine Dion, Andie MacDowell, Eva Longoria, Doutzen Kroes and Helen Mirren.

With L’Oréal Paris, beauty is synonymous with luxury and accessibility. The brand encompasses five beauty categories - makeup, skin care, hair colour, hair care, styling and men’s grooming.

“Because you’re worth it.” With this world recognised slogan, L’Oréal Paris encourages everyone to live their best lives according to their own rules and desires.

Beauty to Inspire

Our mission: To accompany you in your beauty for your personal fulfilment, according to your choices, your desires and your own rules. Because you’re worth it.

Leading the way in inclusivity, L'Oréal Paris make products for people of all origins, from make-up favourites True Match foundation and Paradise mascara to Color Riche lipstick. Skincare must-haves from the anti-ageing expertise of Revitalift Classic, Revitalift Laser and Revitalift Filler, to mature skincare from Age Perfect Intense Nutrition and Golden Age. Men Expert grooming essentials from Hydra Energetic, Hydra Sensitive and Barber Club. Hair Colour to suit all from Excellence, Preference and Magic Retouch. Everyday bathroom fundamentals from Elvive and Botanicals shampoos, conditioners and masks to Elnett hair spray.

Beauty Excellence

With more than 40 years of pioneering scientific research, L’Oréal Paris is proud to offer a selection of the most advanced beauty products with proven efficacy and safety to its consumers.

We have not tested any of our products or ingredients on animals since 1989, 14 years before required by regulations. This commitment to developing alternative safety tests has become an integral part of the scientific expertise of the L’Oréal Paris Laboratories ever since.

Beauty to Empower

Five words: “Because I’m worth it,” and L’Oréal Paris helped to change the worldview of beauty for good. When actress Joanne Dusseau first uttered the now-iconic phrase in the early 70s, it was the first time an advertisement campaign claimed beauty for oneself. 

Today the brand continues supporting women on the journey to self-worth.  To be a L’Oréal Paris spokesperson is to stand for the power of taking ownership of your identity. Each ambassador is a role model for the strength of women, and an inspiration to fulfill our talents every day.

Our History: Beauty. For 110 years, innovation and safety have been the founding values of the company and the L'Oréal Paris brand. For more than a century, the men and women of L'Oréal Paris Research have been listening to the desires and needs of all beauties, in their infinite diversity, to satisfy our customers. 

Our products & ingredients have undergone a rigorous safety assessment before they are placed on the market. The safety and effectiveness of L'Oréal Paris products is demonstrated by clinical studies conducted by independent institutes. Our researchers work to develop effective skin care products, incorporating formulation technologies and active ingredients with proven in vitro and in vivo tests, as well as instrumental biophysical methods and tests, conducted by independent institutes for 100% objective results.

Beauty Transparency - What's Inside Our Products?

L'Oréal Paris are committed to providing customers with the answers to the questions you have about our products and ingredients. For more information please visit https://inside-our-products.loreal.com