Make Up and Hair Colour Virtual Try On were the first brand initiatives to offer a digital service with such a realistic simulation by giving women the opportunity to test products they might not have considered. Women can be the artist of their own looks in real time and buy them in a few clicks. Skin Genius helped by Modiface High technology acquired by L’Oréal in 2018, provides consumers product recommendations with personalized information about their skin – radiance, pore quality, firmness, lines, wrinkles and skin tone. Thanks to this winning combination of clinical and technological advances, Skin Genius offers a reliability rate that matches dermatologists’ diagnosis by 98%.
These proprietary innovations push the boundaries of personalized beauty by helping women in their everyday life and provide a unique experience for a mass-market beauty brand.