We commit to making beauty more sustainable
As part of L’Oréal’s sustainability program, Sharing Beauty With All, launched in 2013, the Group has set itself a series of tangible commitments to transform its business model towards a more inclusive and responsible business. These commitments address all the Group’s impacts and engage its whole value chain – from product design to distribution – including the production process and the sourcing of raw materials, the development of employees and the commitment to communities. As a major brand of the L'Oréal Group, L’Oréal Paris contributes directly to these achievements.
![Brand Section Our Sustainable Growth Image 1](/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-1.jpg?w=260&rev=8947b9ff7222405db3b63d7a2ae0f330&hash=36DC95D15C842ABDB20A2F96397E1FF2566B47B7 260w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-1.jpg?w=320&rev=8947b9ff7222405db3b63d7a2ae0f330&hash=438A61154DAB460B4AE46C38246649E1E9F4A8C2 320w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-1.jpg?w=660&rev=8947b9ff7222405db3b63d7a2ae0f330&hash=874BF6E7B831FA4BBF8A9779D7CDBDE55400D52E 660w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-1.jpg?w=700&rev=8947b9ff7222405db3b63d7a2ae0f330&hash=D98BD415FDFA2BDD428E628F81FE9675C3B63D27 700w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-1.jpg?w=810&rev=8947b9ff7222405db3b63d7a2ae0f330&hash=0DE8039C032A9531E2776D1C0C8A331331AEA55F 810w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-1.jpg?w=910&rev=8947b9ff7222405db3b63d7a2ae0f330&hash=A5FF69EBD6A09F32478ED5D6A1232069369BB776 910w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-1.jpg?w=1170&rev=8947b9ff7222405db3b63d7a2ae0f330&hash=B0B174920FBFE1B8777D26654B01D383979750AD 1170w)
The Elvive Commitment
Flying the flag of L’Oréal Paris’ ambitions toward sustainability, is Elvive. Proving that planet-friendly credentials and innovative products are not mutually exclusive, Elvive is making great strides to minimize its footprint on the environment. The game plan? Sustainable packaging and a more sustainable formula. Here’s how!
Optimizing packaging
By the end of 2020 all Elvive shampoo and conditioner bottles will use 100% recycled plastic (saving a whopping 7,000 tons of virgin plastic, the equivalent of the weight of the Eiffel Tower) and will also be 100% recyclable.
And for Elvive’s beloved formulas?
The latest generation co-emulsion technology means that the thinnest coating of microdroplets is used to wrap the fibers. This means that not only is less silicon used, but the biodegradability of the formula is increased without having to reinvent it (Elvive Mask Full Resist is already 97.5% biodegradable). In addition, steps have been taken to reduce the list of ingredients including some preservatives and perfume components, whilst working towards more concentrated, waterless treatments.
What else ?
Elvive has truly set the grounds of what will soon become L’Oréal Paris’ global sustainability standards. We are determined to take up the challenges the planet has set for us. See you in 2021, to discover more… Stay tuned !
![Brand Section Our Sustainable Growth Image 10](/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-10.jpg?w=260&rev=583a6b3bb0a54dacbf5afbd32d5dac0e&hash=C6C3F08103280C9AE693173B7E74C6D7EAABE39D 260w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-10.jpg?w=320&rev=583a6b3bb0a54dacbf5afbd32d5dac0e&hash=21A881FB60BD01E19A9AA0FD1C8F81BF0CFFC80D 320w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-10.jpg?w=660&rev=583a6b3bb0a54dacbf5afbd32d5dac0e&hash=FF5C9E869CAE9C559720BBB60350D3D8F45848C7 660w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-10.jpg?w=700&rev=583a6b3bb0a54dacbf5afbd32d5dac0e&hash=BDCCE86921321C1B4C101E087E2AD9B7655F967C 700w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-10.jpg?w=810&rev=583a6b3bb0a54dacbf5afbd32d5dac0e&hash=BE1E84D537EDF442683855030626462A1F849CFC 810w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-10.jpg?w=910&rev=583a6b3bb0a54dacbf5afbd32d5dac0e&hash=AC785001F30C31006A6829602BC314BEF23719E0 910w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-10.jpg?w=1170&rev=583a6b3bb0a54dacbf5afbd32d5dac0e&hash=8F66B96874D730DEC3D60415B9A1DFDF433BC81D 1170w)
We commit to helping and supporting people during Covid crisis
Solidarity with Healthcare Workers
During these difficult times, L’Oréal Paris wanted to play its part in the global fight against Covid-19. We supplied all partner hospitals and retirement homes with 2 million bottles of hand sanitizer, in support of their tireless work to protect people and help prevent the spread of this unprecedented epidemic. Meanwhile, we took every possible measure to prevent product shortages in all the countries as long as our production plants had the capacity to do so.
Helping people improve their wellbeing in Isolation
While necessary, the quarantine measures put in place in many countries led to the isolation of many. L’Oréal Paris stood side by side with the communities where we work throughout this time, implementing multiple solidarity initiatives to support them. For example, our experts shared beauty advice via Instagram and Facebook, helping our followers to take care of themselves and boost their wellbeing with make-up tutorials, at-home hair dying guides and skincare routines. As part of its charity efforts, L’Oréal Men Expert supported Movember’s new ALEC (Ask, Listen, Encourage action, Check in) mental health and suicide prevention program. This was particularly important at a time when isolated men were more prone to experience anxiety, depression and suicide ideation.
![Brand Section Our Sustainable Growth Image 3](/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-3.jpg?w=260&rev=b1243519ff84478199fe846d6c674ff1&hash=C14D31DBE98809EB99516A42309C602206BCB89A 260w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-3.jpg?w=320&rev=b1243519ff84478199fe846d6c674ff1&hash=1E16480CC8E414F04C1C29CB1F4BEDCC64EC7B40 320w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-3.jpg?w=660&rev=b1243519ff84478199fe846d6c674ff1&hash=8A0C505B3A98E4C0824C70E863D2CB052014D514 660w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-3.jpg?w=700&rev=b1243519ff84478199fe846d6c674ff1&hash=188DB1E8BFD1AD891A3C6DE5E4297B4D47CB2DE5 700w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-3.jpg?w=810&rev=b1243519ff84478199fe846d6c674ff1&hash=775C06A51A934AF987F4A424A8F630851233D172 810w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-3.jpg?w=910&rev=b1243519ff84478199fe846d6c674ff1&hash=1E73192749932DADD7201B3085CB964C8782D7AD 910w,/-/media/project/loreal/brand-sites/oap/apac/au/brand-section/our-commitments/our-sustainability-growth/brand-section_our-sustainable-growth_image-3.jpg?w=1170&rev=b1243519ff84478199fe846d6c674ff1&hash=366215A75B06926FF620E1A55A3EE46AE4A25CC1 1170w)