L’Oréal Paris, the number one beauty brand in the world, proudly welcomes multi-award-winning actor and producer, Asher Keddie , as the newest brand partner for Australia and New Zealand, marking Asher’s first collaboration with a beauty brand.
The celebrated Australian icon, and two-time 2026 ACCTA award nominee, is known for championing gender equity and telling women’s stories through her work on screen, values that mirror L’Oréal Paris’ commitment to elevate the role of women in society.
“Joining L’Oréal Paris feels like the perfect alignment of my beliefs on beauty, self-confidence, and progression. The brand continues to challenge traditional limitations by encouraging women to assert their power and drive their own narrative.”
Asher Keddie
Renowned for portraying complex, resilient women in popular TV series Offspring, Fake, and Strife, and set to appear in the upcoming drama The Soulmate, Keddie joins a powerful L’Oréal Paris community, alongside other icons of the screen like Jane Fonda, Eva Longoria, Viola Davis and Gillian Anderson.
Co-directing her L’Oréal Paris announcement film, Keddie redefines midlife as a powerful new chapter marked by confidence, authenticity, and a deeper understanding of self-worth. For Keddie, the iconic tagline “I’m Worth It” is more than a phrase; it’s a lived experience that resonates profoundly as she navigates life’s transitions and embraces her strengths.
“Midlife has allowed me to embrace my strengths and live more authentically, with less to prove,” Keddie continues. “I grew up believing self-worth was a given, but as we move through life’s challenges, confidence and self-trust are hard-won. By this stage, there’s an inner revelation that quietly falls into place; a reassurance that we are Worth It. I feel more confident in my voice and creative offerings, and unapologetic for owning that.”
“We are honoured to partner with Asher Keddie. What inspires us is not only her incredible career, but her unwavering authenticity. Asher embodies the spirit of our brand - encouraging women to own their story, celebrate their beauty at every age, and recognise their worth”.
Nadia Adelina, L’Oréal Paris ANZ
Marketing Director
