Mascara 101: Guide to Mascara Formulas

Our Ultimate Guide to Mascara

Makeup doesn’t have to be complicated. No time to apply a full face? No problem – mascara can make all the difference! Whether on a bare face or a bold eye, mascara can tie any look together. From waterproof, to lengthening, to curling, and more, there’s a mascara to suit every lash. But with so many types, how do you know which mascara is right for you? 

Whether you’re going for a natural glow or weekend glam, you may want a few different kinds of mascara in your arsenal. Read on for the low-down on the different types of mascara and what they can do for you. From soft lashes for the work week, to bold volume for the weekend night out, there's a mascara for every day of the week.


Prime and prep

If you’re not one of the lucky few blessed with full, fluttery lashes, there are ways to improve your chances. Just as you care for your skin, cleansing, hydrating, and using targeted serums to maintain a flawless complexion, the same should be done for your lashes. Reach for a lash serum to strengthen, repair and fortify your lashes. Our favourite is the Clinically Proven Lash Serum, enriched with Keratin and other natural ingredients to improve the look and feel of eyelashes.

Then it’s time to follow up your lash serum with a lash primer. Chances are, you’ve used a face, eye, or lip primer before. They help create a smooth canvas for seamless makeup application. When it comes to your eyelashes, a lash primer does the same thing for mascara application. The Paradise Lash Primer is a lightweight primer that helps to create an even base that will boost the effects and volume of your favourite L’Oréal Paris mascara, giving you out of this world lashes. 

Once you’ve prepped and primed, it’s time to choose your mascara formula.

Want volume? We got you

Volume-boosting mascara is one of the more popular formulas. For thick, fluffy lashes, that will add some drama to your look, we love the Paradise Mascara in Black. The whipped volumising formula and feather-soft brush delivers intense volume. Lashes are also nourished through the inclusion of natural castor oil – a win-win!


Get the false look without the commitment with a fibre mascara

Want a dramatically full lash look without having to deal with falsies every morning? Try a fibre mascara like the dual-ended False Lash X-Fiber Mascara. On one end, there’s a volumising primer, which helps build the appearance of volume on each lash and creates a smooth and even base for the fibres. On the other end, you’ll find an intense black mascara with lengthening fibres ready to give you the lashes of your dreams. The itty-bitty fibres are deposited onto the length of your lashes as you brush the mascara on, building up the volume for a lengthened and full lash look. Want to increase the drama? Add another layer to build up the volume. 

Long lashes galore with lengthening mascaras

Short-looking lashes got you down? Turn your attention to a lengthening mascara! For the long, fluttery lashes you crave, our choice is the Telescopic Mascara. Designed with a precision brush to visibly lengthen lashes up to 60%, with a flexible brush that separates and lengthens individual lashes for a clean, defined look. Short, clumpy eyelashes? Not any more.

Come rain or tears, grab a waterproof mascara that won’t budge

Sometimes you need to plan your mascara around your day. If you’re heading out to see the latest tear-jerking rom com, or just know that you’re going to cry at your BFF’s wedding? Or maybe you’re just worried about getting stuck in the rain. Keep your lashes in check, whatever the weather, with a reliable waterproof mascara. Many of our best mascaras are also available in a waterproof version, like the Paradise Waterproof Mascara

Definition edition

For flirty lashes that command attention, look for ultra-defining formulas. Our Volume Million Lashes Mascara separates lashes for a fanned-out effect using the millionizer brush. For added drama, go dark with the Volume Million Lashes Mascara Extra Black. An in-built excess wiper makes sure that clumps don’t appear. The lash-by-lash effect is yours.

How to apply mascara?

Enviable eyelashes aren’t achievable unless you know the basics of mascara application. The good news is it isn’t difficult!


Step 1: Pull the mascara wand out of the tube.

This part may seem foolproof, but it’s important that you take care not to pump the wand in and out as this can result in clumping on the brush and inevitably on your lashes!

Step 2: Line up your wand.

To get started, the brush should be placed at the root of your eyelashes, at the underside of your top lash line.

Step 3: Apply!

Move the wand through your lashes, from root to tip. To ensure a smooth even coat, gently wiggle the wand from side to side as you move your way up.

Step 4: Repeat (if you’d like).

Now you can simply repeat steps 2 and 3 until you achieve your ideal level of coverage, length, and volume.

Step 5: Don’t forget the bottom.

To apply mascara to your bottom lash line, gently rest the wand against your bottom lashes – barely touching – and carefully mirror the steps above down. As your bottom lashes are often shorter, make sure your wand isn’t overloaded with product.

How to remove your mascara at the end of the day

No matter which mascara formula is best for you, it all needs to come off once your day is done. To keep those lashes nice and healthy looking, make sure to stick to makeup-removing. We hear you – taking off mascara can be a tedious task – particularly when it comes to waterproof and long-lasting formulas. But it really doesn’t have to be! Opt for a gentle, no-rinse cleansing option that’ll save you from scrubbing away at those eyes. The Age Perfect Gentle Eyes & Lips Make-Up Remover gently purifies and removes makeup—even waterproof mascara. Suitable for all skin types (including sensitive), you can use it on your face, eyes, and lips. Saturate a cotton pad and use it to gently wipe away makeup. For eye makeup removal, hold the pad over your closed eye for a few seconds, then gently wipe without rubbing. 
You’re officially a mascara pro! Now you know the difference between all the many types of mascara, as well as how to apply mascara to get gorgeous-looking lashes, it’s time to put it to use. Discover the full L’Oréal Paris mascara range.