Product details
Take your lashes to next-level paradise with new L'Oréal Paris Paradise Mascara Primer, our first 2-in-1 lash primer to boost volume and care. Apply it before your regular mascara, for lashes that look even longer and fuller. The ultra-soft brush coats lashes with a silky smooth formula enriched with jojoba oil and vitamins. Lashes feel feather-soft, stronger and more conditioned.
How To Use
Comb L'Oréal Paris Paradise Mascara Primer through lashes, before applying mascara. Move the ultra-soft brush back and forth from root to tip to coat every lash. Follow by applying Paradise Mascara over the top of the primer.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
G2004066 – Ingredients: Aqua / Water, Polybutene, Paraffin, Potassium Cetyl Phosphate, Cera Alba / Beeswax, Copernicia Cerifera Cera / Carnauba Wax, Steareth-2, Cetyl Alcohol, Alcohol Denat., Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Panthenol, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Caprylyl Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, 2-Oleamido-1,3-Octadecanediol, Disodium Edta, Bht, Rosa Canina Fruit Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Glycol, Propyl Gallate, Citric Acid. F.I.L B210585/1
G2004066 – Ingredients: Aqua / Water, Polybutene, Paraffin, Potassium Cetyl Phosphate, Cera Alba / Beeswax, Copernicia Cerifera Cera / Carnauba Wax, Steareth-2, Cetyl Alcohol, Alcohol Denat., Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Panthenol, Ethylenediamine/Stearyl Dimer Dilinoleate Copolymer, Caprylyl Glycol, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, 2-Oleamido-1,3-Octadecanediol, Disodium Edta, Bht, Rosa Canina Fruit Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Propylene Glycol, Propyl Gallate, Citric Acid. F.I.L B210585/1
Reviews
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1 to 8 of 132 Reviews .
1 – 8 of 132 Reviews
Most Relevant
KateJ
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I'm not an absolute novice to primers. However, have been using one brand for the last 2 years, thus feel left behind on what the market offers these days. After trying this primer I'm happy not to be disappointed.
Great texture, easy application without clumps, the brush is bristles and not silicone. Definitely the lengthening effect is strong. My lashes are always going straight on me with little to non possibility of curling. A primer has proved to coat and prepare them for what is coming next.
All in all, very recommend to try this one out. My beauty regime includes the mascara primer for several years and this product will stay in my beauty bag.
Originally posted on loreal-paris.co.uk
Nish
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] The paradise mascara is one of my favourite so I was really excited to try this primer. I've never really used an eyelash primer before trying this but I was pleasantly surprised. The brush is really nice and doesn't gather to much product, just enough! The primer itself goes on really nicely. Works really well alongside the paradise mascara however I still need to try it with other mascara's also. Lashes feel amazing after using the primer and mascara. My natural lashes are not that long but this is lovely to use and the volume on the lashes lasts all day! I have tried this when I go to work in the morning and get back in the evening and my lashes still look the same. Highly recommended.
Originally posted on loreal-paris.co.uk
bbchekov
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I wasn't sure what to expect with this, given the fact I never use mascara primer. I applied it like mascara, coating each of my lashes, until they had a white frosted coating on them. The primer didn't clog or clump at all, which was good. I applied my Paradise Mascara on top, applying only one coat. I have to say I was surprised at the result. My lashes looked feathery and fluttery, which is just how I like them, but they also looked thicker and longer, so there was no need to apply another coat.
I now see the benefit of mascara primer and will definitely introduce it to my make up routine.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
notamelia
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] This primer is the best of it's kind. It coats the lashes in a really thick consistency which dries in seconds and adds a lot of length and volume - overall, I think it makes my usually stubby lashes twice as long and full. Similar products have crumbled and irritated my eyes within the first hour of use, but this one wears for up to 12 hours before causing any issues. I'll definitely be buying again the next time I purchase the Paradise Mascara as they're perfect for using together and I have every day since receiving them.
Originally posted on loreal-paris.co.uk
StarFionna
Review 1
Votes 0
3 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] If you already have the Paradise Mascara or any other volumising mascara, I don't really recommend this, because 2 coats of the Paradise Mascara gives the same effect as using 1 coat of Primer and 1 coat of Paradise Mascara. However, if you have an existing lengthening/ defining mascara and want a more volumising mascara, then this Primer can definitely help to give your existing mascara more volume (when using 2 coats of lengthening/ defining mascara vs 1 coat of Primer and 1 coat of lengthening/defining mascara).
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Jennie
Review 1
Votes 0
1 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] After using other L'Oréal mascaras, I had high hopes for the Paradise primer & mascara. I put the primer on, and although looking strange with white eyelashes, I thought they looked long and full. Unfortunately, once I put the black colour on, my eyelashes looked clumpy, yet not as full and long as using other mascaras.
Overall, I'm really disappointed by this mascara, and after having clumpy "glupey" looking eyelashes which weren't that long, I won't be using, recommending nor purchasing again. Sorry L'Oréal!
Originally posted on loreal-paris.co.uk
Millie
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] This lash primer is a massive upgrade from the lash primers we used to use in high school! Very soft formula and actually lengthens and elongates lashes without clumping them or making them go stuff and chunky. I've used it with mascaras other than the Paradise Mascara and it works just as well.
Use it as you normally would any other mascara; curl your lashes, apply the primer, then add however many coats of mascara you desire. I leave it for about 30 seconds to turn tacky so it adheres to the mascara better
Originally posted on loreal-paris.co.uk
nblight
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I have been using this primer for a few days and I have to say I'm impressed! I curl my eyelashes before and apply the primer, once the primer is on my eyelashes don't seem to fall like they sometimes do with mascaras. I didn't expect the primer to be white as the packaging made me think it was black but once the mascara is over the top it's fine. I wear contact lenses daily andI have tried this primer with other mascaras it definitely prevents flaking throughout the day which is a huge plus for me!
Originally posted on loreal-paris.co.uk
1 – 8 of 132 Reviews
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9 to 38 of 132 Reviews .
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Shems
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] The packaging for both mascaras are very eye catching and it definitely would make me want to buy them because of this. The primer says it has jojoba oil & vitamins with a ultra soft brush - after wearing the mascara all day I can definitely agree and my lashes felt soft not stiff or dry. The primer also says you can use it under any mascara and I do believe this. once I put on the second step mascara I saw where the primer really did it's job. Together I think these mascaras are magic they give you volume and length. I love the way the mascaras went onto the lash, how they worked together & the fact you know with all the oils you lashes are being nourished whilst looking fabulous. I will say though I can't turn my back on my favourite mascara which is also L'Oréal as it gives me a longer fuller lash
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Alicat123
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I naturally have very long dark lashes so tend to go for mascaras that are volumising. I applied this primer first and my lashes were seriously lengthened. It went on smoothy and sperated them nicely but as soon as i put the pardise mascara on top it clumped my lashes up. They looked really spidery and over the top. Maybe it was the fact my lashes are very long to begin with. It also made my lashes dry out and I couldn't feel the oils supposedly in the formula when touching them.
Originally posted on loreal-paris.co.uk
Mrs B
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I usually use another well known brand for mascara primer but I may have been converted! This is a different shaped brush to most but I really feel that it helps you get every lash from bottom to top. Since it’s white it also helps you know where you’ve been and how much you have applied. Definitely helps define my lashes and makes them look fuller. Combined with the mascara they are surprisingly easy to remove after a full days wear. Very happy with these products.
Originally posted on loreal-paris.co.uk
Chantileanne
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I’ve used mascara with and without this primer and there’s definitely a difference. I’ve found that I’m only applying one coat of mascara when using the primer rather two or three coats to get that longer and thicker lash look. I also really like that even though it’s a white product it mostly applies clear so you don’t have to try and cover over white lashes. And just like the lash paradise mascara, there’s no real smell.
Really impressed.
Originally posted on loreal-paris.co.uk
Dvf29
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Not usually a fan of duo mascaras where a primer is used followed by a mascara but this is a first! First time I tried this product was when I was getting ready for a night out. It was that good I didn’t need to wear false lashes! Was worried about the chunky brush but it didn’t apply chunky at all. Only let down is the packaging, it doesn’t match the typical L’Oreal mascara design and looks a little cheap
Originally posted on loreal-paris.co.uk
Parsimonious Penny
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I thought this was a great product, helped my mascara to stay on for longer and made my lashes feel very soft. The only downside is that if you layer on the primer too much, it can clump lashes together and the primer is a stark white colour which doesn't look good if there's too much under mascara. My top tip is to scrap the excess off the brush back into the tube and apply sparingly.
Originally posted on loreal-paris.co.uk
Rosie
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Really enjoyed using this under my mascara, as I have been feeling that my eyelashes are dry and limp. This makes all the difference making my lashes feel moisturised and appear longer. Mascara applied more smoothly and lashes appear fuller when compared without primer. The primer is a white paste that cannot be worn without mascara but I will be using it daily from now on!
Originally posted on loreal-paris.co.uk
Amber
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I definitely notice a difference in the longevity of my normal mascaras which is great. It boosts the length of my lashes too without getting too clumpy after adding mascara. However I wish it dried completely clear, so it could be used by itself for the conditionings benefits without having to wear masacara everyday. Overall a great primer though.
Originally posted on loreal-paris.co.uk
clokies
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I was spectacle as to whether this would work for me as I have lashes that go downwards and really struggles to curl. But i was really surprised that the primer really did help lift and separate the lashes prior to applying mascara and it help keep it in place. I often find myself with smudges by about 4pm on a work day. No such problem here
Originally posted on loreal-paris.co.uk
Beeni
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] This is the first time I used primer before applying mascara. I am really surprised with the outcome and was cursing myself why I didn’t use it before. We are part of extended family and my cousins and very close. I used this on the occasion of wedding and everyone praised my eye makeup thanks to loreal paradise mascara and primer
Originally posted on loreal-paris.co.uk
BubbleGum20
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] This primer made for a great base for my mascara. It sat on my lashes nicely and it was easy to apply - no clumps, felt light. I've tried other primers in the past and I didn't like how it felt on my lashes or it applied too thick. I was sceptical this might do the same but I was pleasantly surprised - I loved this primer!
Originally posted on loreal-paris.co.uk
katiemayoxx
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I'm not usually one for white mascara primers, and I was really shocked that I really like this product. The volume this primer gives is amazing and the white isn't too opaque that it is hard to cover with the regular mascara. My lashes have a tonne of volume, look long and it all looks so natural and does not look clumpy
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
ivkapilka
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Love this prime mascara. I love that it’s a white paste rather than clear and it really prepares the lashes for the second layer. I have also used it a different mascara and it still works great. It makes the lashes long and big - my co-workers noticed straight away that my lashes are different! So only positives.
Originally posted on loreal-paris.co.uk
Cuteclaire24
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Really liked using this primer under my mascara it definitely made my lashes longer and thinker. It was such a visible difference between using my mascara with and without the primer. It also lasts long and didn’t flake. I will definitely be using this under my regular mascara from now on. Highly recommend.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Lindsey
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Love this product. Have always been a fan of the paradise mascara on its own but it's even better with the primer! Can layer with just a little bit of mascara for a subtle look or add more for a bold look. So easy to apply and lasts all day. L'oreal primer mascaras are great and this one hasn't disappointed!
Originally posted on loreal-paris.co.uk
BeccaJKc
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] This mascara reminds me of a high end one that comes in a pink tube, that claims it’s better than... pretty sure most people will know the one! The wand is pretty much identical as are the results! It lengthens, curls and separates lashes. I really do like it, I’m just hoping for a waterproof version soon!
Originally posted on loreal-paris.co.uk
NC97
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I really like adding this primer to my makeup routine. It’s something that I’d never really thought of but I actually believe it makes quite a big difference to the way your lashes look. My lashes feel healthier when I use this and a lot more conditioned, it also goes perfectly with the paradise mascara!
Originally posted on loreal-paris.co.uk
Lola
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] This is a brilliant primer! It adds volume to my lashes without making them look clumpy. It is no hassle to use as it means I only need one coat of mascara. The white colour makes it easier to see how much you have applied, however it does mean that you have to make sure you cover it all with mascara.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Missching
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I don’t normally use any primers, because I was always sure it didn’t make a difference. However this eyelash primer is great! It makes my lashes appear thicker, fuller and longer. I also feel as though it makes taking off my mascara a lot easier. My eyelashes are left feeling soft and nourished.
Originally posted on loreal-paris.co.uk
Rachymom
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I never really wore primer before unless they were on the other end of my mascara- but what a difference this one make to the length and overall look of the lash. It gives the mascara something extra to cling to and makes my lashes more glamorous without the need for false lashes. Great product.
Originally posted on loreal-paris.co.uk
Mel1105
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Loved this primer! It goes fantastic with the matching paradise mascara, loads of complements. My only thing I'm not too keen about is that it goes on white as supposed to clear or something so you can't use it on it's own without a mascara but easy to cover with the black mascara.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Bethjane98
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Loved this so much made my eyelashes so much longer and it really made the mascara apply more evenly and made the mascara look so amazing on my eyelashes and it really did help to prime and add length and make my eyelashes stand out. I definitely would recommend this product.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Aaliyah8
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] My first ever lash primer that wasn't excessively greasy or went crispy when dry. I've used this by itself and with the paradise mascara and it really defines the individual lashes while lengthening, no clumps. Good for lazy natural looks when you want a boost but no colour.
Originally posted on loreal-paris.co.uk
Laura
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Ive used a mascara primer only a handful of times prior to using this one. Having said that I am a convert. It definitely makes a difference to your lashes. Just have to be careful to coat you lashes with mascara as to not leave any white lashes showing. Brilliant product!
Originally posted on loreal-paris.co.uk
Laurana
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I love this mascara primer! It works so wonderfully well. You can see how much length it adds within one brush stroke! You don't need much to help extend and beautify your eyelashes with this! 100% will buy again and I've already told all my friends about this! Thank you!
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Helen
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Ive never used a mascara primer before. I was impressed with this product. It made my lashes look longer and felt more conditioned. I would say with regular use this will help keep lashes strong and healthy.
Will always use as my routine now before applying mascara :)
Originally posted on loreal-paris.co.uk
Becky
Review 1
Votes 0
3 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] I'm so conflicted about this product. It makes my lashes so nice and long and is a great base for mascara. So great that I don't need my eyelash curlers but it causes my mascara to flake off. I've tried it with a range of mascaras too and its always the same problem.
Originally posted on loreal-paris.co.uk
jessash
Review 1
Votes 0
5 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] Having never used a primer before I was confused as to its real use! But this has transformed my eyelashes for the better! The nourishment it gives your lashes is amazing! I love how easy it is to apply and topped with the paradise mascara it really is a dreamy look.
Originally posted on loreal-paris.co.uk
MM94
Review 1
Votes 0
4 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] This is a great primer! It makes my lashes hold the curl as my lashes are more on the straighter side. However, it did make my lashes feel crunchy and spidery after applying the mascara afterwards. I also tried it with another mascara and it worked a little better..
Originally posted on loreal-paris.co.uk
Jenny J
Review 1
Votes 0
2 out of 5 stars.
8 years ago
[This review was collected as part of a promotion.] This was the first mascara primer I've used so had nothing to compare it to, unfortunately I have been put off trying other primers by this product! It felt so sticky and made my mascara go on clumpy. On the plus side it did feel like it was moisturizing my lashes.
Originally posted on loreal-paris.co.uk
9 – 38 of 132 Reviews
