The Best Anti-Ageing Skin Care Routine for Your 40s

Being 40+ is one of the most liberating times of our lives—we’re gorgeous and at ease with our feminine appeal. Some psychologists have even confirmed that 40 is the new 30! In your 40s, you also become a little wiser when it comes to skin care. You’ve gotten to know your skin over the years, observed its changes and addressed new skin care concerns. You may have noticed that your skin’s needs continuously change as you get older—your skin may feel drier, and wrinkles and dark spots become more visible. Expression lines dig deeper, and skin loses its elasticity.

Of course, growing older isn’t all that bad. Your skin tells your story, and you should be proud of where you are today. You made it to your 40s—that’s a major accomplishment! Still, if you’re keen to address signs of ageing in your 40s, all you have to do is change your skin care routine to suit what your skin now requires. Keep reading for the best skin care regimen and anti-ageing skin care products for your 40s.


Is your skin drier than it was in your 20s or 30s? If so, that’s because your skin loses moisture, nutrients, and natural oils as you age, resulting in skin that feels drier and uncomfortable. Using a facial cleanser that isn’t formulated for mature skin is an absolute no-no! Try using a cleanser formulated with actively hydrating ingredients, like the Revitalift Filler Hyaluronic Acid Cleanser. This cleanser is enriched with hydrating heavy-weight hyaluronic acid, which helps boost moisture, and replump skin to reduce the appearance of fine lines and wrinkles.

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Facial serums are another skin care product that will become a necessity in your 40s. Serums are formulated with higher concentrations of active ingredients, and can address a variety of things depending on the formula.

Look for a serum that addresses signs of ageing, and include ingredients such as hyaluronic acid and retinol. A hyaluronic acid serum, like the Revitalift Filler Pure 1.5% Hyaluronic Acid Serum works to effectively replace this moisture retaining substance that naturally occurs in skin, but declines as we age. Our Fille Pure 1.5% HA Serum is formulated with two blends of pure Hyaluronic Acid, to rehydrate the skin, smooth surface layers and plump out wrinkles. Apply it twice a day, in between cleansing and moisturising, for youthful-looking skin.

We also love collagen boosting retinol. Adding a retinol serum, like our Revitalift Laser x3 Retinol Serum, to your skin care routine works to reduce fine lines and wrinkles that result from collagen and elastin loss that comes with ageing. Known to be highly effective on even deep creases and wrinkles, retinol also addresses other signs of ageing such as dark spots and uneven skin texture.

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Whilst you surely must know by now how important it is to moisturise, you may need to step it up. It’s time to invest in a multi-purpose, anti-ageing moisturiser that will combat wrinkles, smooth skin, add plumpness and fade any spots. Your skin is drier in your 40s, compared to when you were younger, so hydrating is now more important than ever. We recommend the Age Perfect Intense Nutrition Day Cream as our best anti-ageing cream for 40-year-olds. It’s enriched with Manuka Honey and Calcium B5, which will nourish and repair your skin, whilst also restoring density and supporting skin tone. Make sure to moisturise twice a day—morning and night—after cleansing. Pro tip: Smooth moisturiser onto your skin while it’s still damp to help lock in hydration. Always extend your moisturiser from your face, down onto your neck and decolletage – signs of ageing don’t end at the chin!

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When it comes to ageing, “it’s all in the eyes” isn’t too far from the truth. Thin, delicate skin near your eyes tends to be the first area to show signs of ageing, and it will continue to become more noticeable in your 40s. We’d hope at this stage, you have already added an eye cream into your routine (it’s never too early!), but in case you haven’t—get on that ASAP. The Age Perfect Cell Renewal Regenerating Eye Serum contains Black Truffle Extract, Fermented Black Tea and Caffeine—making it the perfect solution. It reduces dark circles, stimulates skin cell renewal and deflates eye bags—all whilst providing a cooling effect around the eyes. Don’t forget to apply both in the morning and at night!

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Facial oil might have sounded like a scary idea when you were a teen battling oily skin, but we assure you there’s no reason to be afraid. Adding oils to your skin care routine doesn’t mean you’ll have greasy, shiny skin. Adding a facial oil into your anti-ageing routine will take your moisturising to the next level. Use a facial oil that helps give your skin a glowy appearance and apply four or five drops to your face after using moisturiser.

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Debating skipping out on sunscreen? Think again. Regardless of your age, you should be applying a broad-spectrum sunscreen every day—the Aussie sun is no joke! For added protection we love choosing skin care products with the added benefit of SPF, like the Revitalift Classic Day Cream SPF15 and the Revitalift Laser X3 SPF15 Day Cream.

We hope you’re feeling your absolute best in your 40s—and now you can make sure you look your best too! Already thinking about the future? Well, we’re a step ahead. Check out our article: 50 to 65: How to Pamper Mature Skin.

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So do we.</strong></p><br /> At L’Oréal Paris we create advanced, effective <a href=""><span style="color: #E32847;">skincare</a></span><span style="color: #000000;"> – for all skin types and concerns. From our tolerance-testing to our independent clinical trials, you can be safe in the knowledge we are committed to the safest skincare that really works.<br /> <br /> Our latest obsession: glowing, dewy, youthful skin. The key to your best skin yet? A dedicated skincare routine carefully tailored to your skin type and concerns. With skincare products for <a href="">anti-ageing</a></span><span style="color: #000000;">, brightening, and more, the L’Oréal Paris range is designed to replump and reinvigorate any complexion at any age. With products designed to suit every skin type, whether your skin is <a href=""><span style="color: #E32847;">normal</a></span><span style="color: #000000;">, oily, <a href=""><span style="color: #E32847;">dry</a></span><span style="color: #000000;">, <a href=""><span style="color: #E32847;">sensitive</a></span><span style="color: #000000;"> or combination, build your best skincare routine with L’Oréal Paris.<br /> <br /> Not sure which skin type you have? Our experts have made it easy with our foolproof skincare routine . Formulated with active ingredients, such as hyaluronic acid and retinol, our skin <a href=""><span style="color: #E32847;">face care</a></span><span style="color: #000000;"> products deliver effective results. Learn more about the <a href=""><span style="color: #E32847;">benefits of hyaluronic acid</a></span><span style="color: #000000;"> and <a href=""><span style="color: #E32847;">how retinol targets signs of ageing</a></span><span style="color: #000000;"> from our experts. Whether you are building the ultimate anti-ageing skincare routine, mastering hydration basics, or finding the perfect facial serum, our <a href=""><span style="color: #E32847;">Beauty Magazine</a></span><span style="color: #000000;"> has the answers for you. Discover our expert tips and tricks, and our range of day moisturisers, night creams, cleansers, facial serums, face masks, and more." } }, { "@type":"ListItem", "position": 2, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Hyaluronic Acid Skin Benefits", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2020-06-22T08:00:00+00:00", "dateModified": "2023-12-05T06:43:21+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"<p>Uncover the secret behind youthful skin and discover how to maintain fresh and youthful skin at any age. We are all born with naturally radiant, elastic and soft-textured skin, however, these features fade with age due to water loss in our skin cells. To maintain this fresh and youthful plumpness, we must understand that the skin component controlling these features is<a href=""> Hyaluronic Acid</a>.</p>" } }, { "@type":"ListItem", "position": 3, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Serum Guide: Which One Will Work For You", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2020-04-24T17:23:00+00:00", "dateModified": "2024-04-10T00:23:10+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Serums have quickly gained popularity in the skincare world as they are lightweight while delivering active ingredients deep into the skin. But which one should you go for ? See our guide below for some tips." } }, { "@type":"ListItem", "position": 4, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"What is Retinol", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2020-11-19T23:36:00+00:00", "dateModified": "2023-06-21T00:54:42+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Let’s face it, wrinkles and fine lines are inevitable. Signs of ageing are simply a part of getting older. Have you started to notice some sneaky lines pop up? Wondering what you can do about it? Look towards <u><a href="" target=_self>powerful anti-ageing ingredients</a></u> with proven results. <a href="" target=_self>Retinol</a> (and retinoids in general) have been touted as a powerful and effective anti-ageing ingredient in recent years – and we’ll tell you why that hype is deserved. So what are retinols and retinoids, and how can they be used to improve the appearance of your skin? Read on to get the lowdown on what retinol and other retinoids do, and how you can incorporate these effective <u><a href="" target=_self>anti-ageing ingredients</a></u> into your <u><a href="" target=_self>skin care routine</a></u>." } }, { "@type":"ListItem", "position": 5, "url" : "", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Skin Care Routine All Skin Types", "image":{ "@type":"ImageObject", "url":"", "height":900, "width":2000 }, "datePublished": "2020-11-19T23:36:00+00:00", "dateModified": "2024-04-02T20:24:40+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"", "width":189, "height":60 } }, "description":"Curating an effective and streamlined <a href="" target=_blank>skincare</a> routine, that you are realistically going to use, can be challenging. With so many different products claiming to be miracle workers it is hard to know which deserve a coveted spot in your <a href=""><span style="color: red;">daily face care</a></span><span style="color: #000000;"> routine. When it comes down to it, often essential face products are all you need for an effective skin care routine. Keeping it simple with a streamlined skin care routine of effective products means you’re more likely to actually be able to follow through morning and evening and stick to the ultimate rule of skincare – never sleep in makeup. 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What are the secrets of the serum ?" } } ] } } { "@context": "", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "", "name": "Beauty Magazine" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "", "name": "The Best Anti-Ageing Skin Care Routine for Your 40s" } } ] }