The Best Foundation for Every Skin Type

Let’s start with one of the most common skin types – oily skin. If you experience oiliness on a regular basis, you know how frustrating it can be to try to keep your foundation in place. If you struggle to maintain a matte complexion throughout the day, you may be using the wrong foundation for your skin type. By using a mattified foundation that provides a non-shiny finish, you can keep any oiliness at bay all day long!

The Infallible 32hr Freshwear Foundation is your answer to oily skin. It’s formulated with a highly mattifying base, giving you a natural looking finish that won’t cake, flake or fade. Its air-light texture allows skin to breath, whilst keeping oil at bay to give you a natural, healthy looking complexion.

To ensure you get the most out of your mattifying foundation, make sure to follow the right application process. Use a daily skin care routine to cleanse, moisturise and regulate oil before beginning your makeup routine. In the same way that matte foundation can help oily skin, oil regulating skin care products provide great benefits as well. Check out our guide to the Best Skin Care Routine for Oily Skin, to help you glow (not shine!).

On the opposite end of the spectrum, those with dry skin can also struggle to make foundation look its best. If you’re not using the right foundation for dry skin, the wrong formula can cling to dry patches and dry your skin out even more, so when looking for foundation, it’s important to seek out formulas that focus on hydration. 

The secret to creating the appearance of luminous, radiant skin is using a hydrating foundation and applying it correctly. Matte finishes can sometimes accentuate dryness in dry skin – instead, you’ll want to use a moisturising foundation with a luminous, glowing finish. Our Infallible 24hr Liquid Foundation is formulated with hyaluronic fresh complex to increase the level of water held by the skin. This full-coverage foundation provides a glowing, flawless finish with no cakey or mask-like effects, whilst also allowing your skin to breathe.

What if some areas of your skin are dry, but some are oily? Those with combination skin types need products that regulate and support a healthy level of oil and moisture in skin. 

The True Match Liquid Foundation provides flawless, natural coverage on normal and combination skin. This blendable foundation perfectly matches the colour and texture of your skin, whilst hiding imperfections through its fine, creamy formula. It contains hyaluronic acid to lock in moisture and improve your skin’s quality—but won’t leave you looking shiny.

Foundation can be a powerful and transformative tool for those with mature skin. As skin changes with age, using formulas in makeup that do the most to support and nourish skin should be your focus. Mature skin comes with its own rulebook for achieving a healthy, radiant looking complexion. Choosing the wrong foundation can end up drawing attention to fine lines and wrinkles, or making the complexion look dull. The best foundation for mature skin will have a formula that doesn’t dry out skin and won’t settle into lines. 

For the best anti-ageing results, always pair your foundation with SPF. Your daily skincare routine should incorporate a moisturiser, face cream or foundation with broad-spectrum sunscreen protection. Sun damage can be a major contributor to visible signs of aging, so protect yourself with proper sun safety measures.

Now that your know how to choose the right foundation for your skin type, check out our guide to Finding Your Perfect Foundation Shade Match for your skin tone! You can also see shades and colours on your face online, try makeup online with our virtual tool.