Paraben Free
Sustainable Packaging
No Animal Testing
Product Details
Experience visibly better hair quality than before colouring* with Excellence Creme by L'Oréal Paris, now enriched with hyaluronic acid.
Our kit provides 100% grey coverage, giving your hair up to 10x more moisture* and 2x richer colour**.
The application is easy thanks to our non-drip crème formula, suitable for all hair types.
Our Triple Care Colour ritual cares for your colour, cares for your scalp and cares for your hair.
The protective colouring cream is enriched with Pro-Keratin for long lasting colour. The gentle scalp post-colour shampoo delicately cleanses the scalp and hair by gently rinsing away excess residue.
Formulated specifically to be used right after colouring your hair. Complete the routine with the caring lightweight mask which is infused with conditioning ingredients, our mask intensively nourishes the hair without weighing it down.
*instrumental test after use of the whole kit
*instrumental test
How To Use
1) Add the colouring cream to the developer and shake well to mix.
2) Apply the mix to your hair, starting from the roots then throughout the lengths and ends. Leave in hair for 30 mins.
3) Rinse your hair until the water runs clear. Use the Caring Gentle pH Shampoo to remove any excess residue.
4) Apply a hazelnut amount of the Lightweight Nourishing Mask. Leave in for 3 mins then rinse your hair. Use the mask once a week until your next colour for soft, shiny, lively hair.
IMPORTANT - The colour of the mix looks different than before, but hair colour results remains the same as long as it is not rinsed before the 30-minute processing time.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Colouring Cream: Aqua / Water • Cetearyl Alcohol • Propylene Glycol • Deceth-3 • Laureth-12 • Ammonium Hydroxide • Oleth-30 • Hexadimethrine Chloride • Lauric Acid • Glycol Distearate • Polyquaternium-22 • Ethanolamine • Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate • Ci 77891 / Titanium Dioxide • P-Aminophenol • M-Aminophenol • 4-Amino-2-Hydroxytoluene • Ascorbic Acid • Sodium Metabisulfite • 6-Hydroxyindole • 2-Methylresorcinol • 2-Methyl-5-Hydroxyethylaminophenol • Dimethicone • Proline • P-Phenylenediamine • Carbomer • Threonine • Resorcinol • Edta • Parfum / Fragrance Developer:Aqua / Water • Hydrogen Peroxide • Cetearyl Alcohol • Sodium Salicylate • Trideceth-2 Carboxamide Mea • Phosphoric Acid • Ceteareth-25 • Tetrasodium Etidronate • Tetrasodium Pyrophosphate • Glycerin. Gentle Ph Shampoo: Aqua / Water • Sodium Laureth Sulfate • Cocamidopropyl Betaine • Dimethicone • Sodium Chloride • Parfum / Fragrance • Ci 77891 / Titanium Dioxide • Guar Hydroxypropyltrimonium Chloride • Mica • Coco-Betaine • Sodium Benzoate • Sodium Hydroxide • Phenoxyethanol • Steareth-6 • Acetic Acid • Peg-100 Stearate • Peg-45M • Trideceth-10 • Trideceth-3 • Salicylic Acid • Fumaric Acid • Linalool • Benzyl Alcohol • Amodimethicone • Isoeugenol • Carbomer • Citric Acid • Bht • Hexylene Glycol • Hexyl Cinnamal • Glycerin • Glycol Distearate Nourishing Mask: Aqua / Water • Amodimethicone • Stearyl Alcohol • Hydroxypropyl Starch Phosphate • Isopropyl Myristate • Behentrimonium Chloride • Cetyl Alcohol • Hydroxypropyltrimonium Hydrolyzedwheat Protein • Phenoxyethanol • Acetic Acid • Peg-150 Distearate • Trideceth-5 • Trideceth-6 • Trideceth-10 • Panthenol • Linalool • Benzyl Alcohol • Isopropyl Alcohol • Isoeugenol • 2-Oleamido-1,3-Octadecanediol • Caprylyl Glycol • Cetrimonium Chloride • Hexyl Cinnamal • Glycerin • Parfum / Fragrance.
Colouring Cream: Aqua / Water • Cetearyl Alcohol • Propylene Glycol • Deceth-3 • Laureth-12 • Ammonium Hydroxide • Oleth-30 • Hexadimethrine Chloride • Lauric Acid • Glycol Distearate • Polyquaternium-22 • Ethanolamine • Silica Dimethyl Silylate [Nano] / Silica Dimethyl Silylate • Ci 77891 / Titanium Dioxide • P-Aminophenol • M-Aminophenol • 4-Amino-2-Hydroxytoluene • Ascorbic Acid • Sodium Metabisulfite • 6-Hydroxyindole • 2-Methylresorcinol • 2-Methyl-5-Hydroxyethylaminophenol • Dimethicone • Proline • P-Phenylenediamine • Carbomer • Threonine • Resorcinol • Edta • Parfum / Fragrance Developer:Aqua / Water • Hydrogen Peroxide • Cetearyl Alcohol • Sodium Salicylate • Trideceth-2 Carboxamide Mea • Phosphoric Acid • Ceteareth-25 • Tetrasodium Etidronate • Tetrasodium Pyrophosphate • Glycerin. Gentle Ph Shampoo: Aqua / Water • Sodium Laureth Sulfate • Cocamidopropyl Betaine • Dimethicone • Sodium Chloride • Parfum / Fragrance • Ci 77891 / Titanium Dioxide • Guar Hydroxypropyltrimonium Chloride • Mica • Coco-Betaine • Sodium Benzoate • Sodium Hydroxide • Phenoxyethanol • Steareth-6 • Acetic Acid • Peg-100 Stearate • Peg-45M • Trideceth-10 • Trideceth-3 • Salicylic Acid • Fumaric Acid • Linalool • Benzyl Alcohol • Amodimethicone • Isoeugenol • Carbomer • Citric Acid • Bht • Hexylene Glycol • Hexyl Cinnamal • Glycerin • Glycol Distearate Nourishing Mask: Aqua / Water • Amodimethicone • Stearyl Alcohol • Hydroxypropyl Starch Phosphate • Isopropyl Myristate • Behentrimonium Chloride • Cetyl Alcohol • Hydroxypropyltrimonium Hydrolyzedwheat Protein • Phenoxyethanol • Acetic Acid • Peg-150 Distearate • Trideceth-5 • Trideceth-6 • Trideceth-10 • Panthenol • Linalool • Benzyl Alcohol • Isopropyl Alcohol • Isoeugenol • 2-Oleamido-1,3-Octadecanediol • Caprylyl Glycol • Cetrimonium Chloride • Hexyl Cinnamal • Glycerin • Parfum / Fragrance.
Before & After
Covers 100% of greys, even the most stubborn ones!
Before
After
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Eva Longoria answers all your Excellence Crème questions.
HOW TO APPLY
FAQ
How to use Excellence crème?
Carry out an allergy test before your colouring. Add the colouring cream (1a) to the developer (1b), shake the mixture well so that it is homogeneous. Put on the gloves. Apply the mixture to dry hair, first at the roots, massage the scalp then apply to the lengths and ends, thoroughly soaking the entire hair with products. Leave on for 30 minutes. After application rinse the hair until the water runs clear. Remove gloves. Apply the treatment shampoo (2) and massage the scalp thoroughly until the foam is rich and intense. Rinse out the shampoo. Distribute the post-colouring balm (3) throughout the hair. Leave on for 3 minutes then rinse your hair. Use two boxes if you have medium to long hair (below the shoulders).
Is Excellence crème covering grey hair?
Yes, it covers 100% of the greys!
Which hair colour suits me best? / How to choose hair colouration shade?
You can check which suits you best on the swatches of before and after on the pack or try it online on the L’Oréal Paris website. A good tip is to always go with the lighter shade when you are between 2.
Is hair colouration/ Excellence crème safe while pregnant?
It don't have any contra indications, but it's always best to check with your doctor.
Is Excellence crème without ammonia?
No, Excellence Creme does contain ammonia.
How does the formula work?
The formula is based on 2 works: 1) The protective colouring cream infuses the hair with deep hydration in 2x richer colour *mix, for a non-drip application. 2) The nourishing mask seals the cuticles with 10 times more moisture** for long lasting radiant colour. **instrumental test
What is inside the pack?
Contents: 1x L'Oréal Paris Excellence Crème home hair colour set in 6 Natural Light Brown. Each box includes: 1x caring colouring cream & developer, 1x caring scalp shampoo, 1x caring light weight mask and 1x comb application.
Reviews
Average Customer Ratings
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Most Helpful Favorable Review
5 out of 5 stars.
Natural-looking, excellent grey coverage
5 years ago
I was so thrilled to receive this L'Oreal Paris Excellence Creme in 5 Natural Brown to trial. It's a wonderful product that gave me excellent grey coverage. It was easy to apply and didn't have an unpleasant odour when I was using it as some hair colourants have. I really liked the shampoo and mask to use after colouring as they left my hair feeling soft and nourished, which doesn't normally happen when I colour my hair. This colour is very close to my natural colour and has completely covered my greys. My hair looks and feels great and I would recommend this colour to anyone wanting a natural-looking brown.
6 people found this helpful
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Most Helpful Critical Review
2 out of 5 stars.
Don't like the change either
6 years ago
I bought my normal Light Ash Blonde 9.1 which actually was in the wrong packaging (wrong picture and wrong name 'Ash Blonde) with no sticker to correct the mistake and no real apology when I wrote to Loreal to make sure I bought the right colour. The supermarket also made no effort to show the mistake. Could have been a bad mistake for someone going by the picture and name and not the number. Now I find instead of the cream to protect the ends, there is a one time use shampoo which I will never use and really it limits the value of the product. For years it has been good so why change. Please get rid of the shampoo and go back to the protecting cream. Not everybody needs the same type of shampoo.
71 people found this helpful
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1 to 8 of 322 Reviews .
1 – 8 of 322 Reviews
Most Relevant
New Zealand
Review 1
Votes 20
Age25 to 34
GenderFemale
1 out of 5 stars.
False advertising
6 years ago
I purchased this product yesterday after having managed to lightened my hair over the past year which cost a lot of money and time, I though I could now just dye my hair myself as it was now a nice LIGHT brown. After reading the box and looking at the colour chart this colour was exactly what I was after, I coloured my roots first then my ends, left it for only 20 minutes ( recommenced is 30) and after washing this out my hair is almost black!! I am so disappointed and now have to
Start again with my hair .
No, I do not recommend this product.
Originally posted on Permanent Hair Colour 5 Natural Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Palmerston North, New Zealand
Review 1
Votes 11
Age18 to 24
GenderFemale
2 out of 5 stars.
Misleading colour
3 years ago
The dye itself is good, but I bought the rich auburn shade to re-dye my hair and it came out brown. I’m fine with darker auburn, which I thought this would be, especially considering the guide on the back of the box. I followed all the instructions and my hair is now brown. I still think it looks nice but I want to be copper/ginger again :(
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 5.6 Rich Auburn
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
L'Oréal Paris
Hi Libby, thanks for reaching out and detailing your experience with Excellence Creme Permanent Hair Colour. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Care team a call on 1300 659 359 (Mon-Sat, 7am-5pm AEST) they will be able to document your feedback first hand.
Auckland, NZ
Review 1
Votes 3
Age55 to 64
GenderFemale
1 out of 5 stars.
WARNING - DO NOT BUY THIS PRODUCT
a year ago
A couple of months ago I wrote a scathing review on this product, and now I'm back again. During that time I notice there have been many more bad reviews. Loreal did send me to a salon to have the problem corrected, and did send me new product - so this is the result of my 1st at home colouring since the last saga and using the replacement product. Again not true to colour, and not covering greys - and I left this on for well over an hour. At lease it came out of the bottle this time and it's not 'green' - but it's still not covering greys and is not the dark brown colour it should be. Obviously they DO NOT test their products, if they did - this wouldn't be happening. Also (from experience), sadly Loreal do not recall faulty products so I hope you read this and move to another product.
Originally posted on Excellence Creme Permanent Hair Colour 4 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for your review. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our NZ based consumer team a call on 0800 655 444 (Monday to Saturday, 10am-7pm NZST) that would be great. Looking forward to hearing from you soon.
Sydeney
Review 1
Votes 2
Age25 to 34
GenderFemale
1 out of 5 stars.
So disappointing
a year ago
I've always bought Loreal in other countries , and its been my favorite. This is obviously not the case with loreal australia the shade turned out almost black. There is obviously something wrong with their production as I see there are several reviews that the result was nothing like what they promised. Years of using loreal dye and never so wrong!
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 5.6 Rich Auburn
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Hi Ana, we appreciate your feedback. We are sorry to hear you did not see the results you were expecting. There are a few reasons why you may not have achieved your desired outcome and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results. Thank you.
Auckland, NZ
Review 1
Votes 2
Age55 to 64
GenderFemale
1 out of 5 stars.
ZERO star rating - DO NOT USE!!!
a year ago
30 years I have used this product with no complaints, this new formula should have been taken off the market when the first complaints started. I suspected something wasn't right when I opened the first packet, so I opened another packet (2 different batchs) - it didn't look any better than the first packet, but I proceeded with my root touch up. The formula was a cacky brown/green colour and just about set like concrete in the bottle. Very hard to get out of the bottle, so applying it was also extremely difficult! After 40 mins it was still showing the greys, and had not taken on my brown hair also - so I waited a further 20 mins - and NO better! It is obvious this product was NOT TESTED before entering the market! It is also obvious that the company is LACKING CUSTOMER CARE, it should have been tested when the BAD reviews started. If they had tested it when these bad reviews started, surely L'oreal would have done a PRODUCT RECALL - because they haven't, I can only assume they haven't any customer RESPONSIBILITY!!! How many people have been inconvenienced I wonder?
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 4 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
QLD
Review 1
Vote 1
Age35 to 44
GenderFemale
1 out of 5 stars.
Excellence Creme Very Light Blonde doesn't work
2 years ago
I've fallen for this twice now and am really annoyed. I did a test section at the back of my daughter hair, did 2 foils, waited the recommended 30mins and nothing. Waited a further 30 mins and nothing. The hair has not lifted to very light blonde. The only reason you can see the foils from one of the photos is that the hair is wet and I just removed the foils. After i washed it out and it dried for 5mins there's no difference. Certainly not very light blonde. My daugther already has dark bonde hair naturally so this should have worked perfectly. big fail. I'd also like to say that the customer service lady who I sent the photos too was trying to tell me that the product has worked when clearly it hasn't.
Originally posted on Permanent Hair Colour 5 Natural Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
Ballarat
Review 1
Votes 19
Age35 to 44
GenderFemale
3 out of 5 stars.
Not the colour I wanted
4 years ago
Easy to use, my hair was so soft afterwards but this made my hair a terrible orange brown colour! Not ash brown at all!
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 6.1 Light Ash Brown
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
4 years ago
Consumer Care
We are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 651 991 that would be great. Looking forward to hearing from you soon.
Sydney
Review 1
Votes 7
Age45 to 54
GenderFemale
1 out of 5 stars.
Don’t use this new formula it’s terrible
a year ago
Have been using this dark brown for years but new formula turned my hair green and when I washed out was a light brown inconsistent with the old darker colour in my hair and still had the green shade to it. Will have to redo!
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 4 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
We appreciate your feedback. There are a few reasons why you may not have achieved your desired result and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
1 – 8 of 322 Reviews
