Preference Permanent Hair Colour - 9.1 Oslo | L'Oréal Paris® Australia & NZ
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Préférence Preference Permanent Hair Colour - 1 Black

91-viking-intense-fade-defying-colour
Color
  • 5 Light Brown
  • 3.0 Dark Brown
  • 3.12 Intense Cool Dark Brown
  • 4.0 Brown
  • 4.26 Pure Burgundy Cool Violet
  • 9.1 Viking Light Ash Blonde
  • 10.1 Very Very Light Ash Blonde
  • 11.21 Ultra Light Cool Pearl Blonde
  • 4.15 Intense Deep Brown
  • 5.21 Cool Iridescent Light Brown
  • 5.3 Light Golden Brown
  • 6.21 Cool Iridescent Very Light Brown
  • 7.23 Dark Rose Gold
  • 74 Mango Copper
  • 7 Blonde
  • 10.21 Very Very Light Pearl Blonde
  • 5 Light Brownpermanent hair colour 5 bruges
  • 1 Blackpermanent hair colour 1 black
  • 3.0 Dark Brownpermanent hair colour 3 dark brown
  • 3.12 Intense Cool Dark Brownpermanent hair colour 312 intense cool dark brown
  • 4.0 Brownpermanent hair colour 4 brown
  • 4.26 Pure Burgundy Cool Violetpermanent hair colour 426 pure burgundy cool violet
  • 9.1 Viking Light Ash Blondepermanent hair colour 9.1 oslo
  • 10.1 Very Very Light Ash Blondepermanent hair colour 10.1 helsinki
  • 11.21 Ultra Light Cool Pearl Blondepreference permanent hair colour 11.21 moscow
  • 4.15 Intense Deep Brownpreference permanent hair colour 4.15 caracas intense
  • 5.21 Cool Iridescent Light Brownpreference permanent hair colour - 5.21 florence
  • 5.3 Light Golden Brownpermanent hair colour 5.3 virginia
  • 6.21 Cool Iridescent Very Light Brownpermanent hair colour 6.21 zurich
  • 7.23 Dark Rose Goldpermanent hair colour 7.23 bali
  • 74 Mango Copperpermanent hair colour 74 dublin
  • 7 Blondepermanent hair colour 7 vienna
  • 10.21 Very Very Light Pearl Blondepermanent hair colour 10.21 stockholm
  • 3600522187653 2
  • Complementary Image 1
  • 3600522187653 4
  • 3600522187653 5
  • 3600522187653 6
Product Details
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.

* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.

 

How To Use

STEP 1 - PREP: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.

STEP 2 - APPLY COLOUR: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.

STEP 3 - CARE: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.

 

Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1205713 – Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Alcohol Denat. , Ammonium Hydroxide , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium
Préférence
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Overall Rating

3.0
1 out of 2 (50%) reviewers recommend this product

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Average Customer Ratings

Quality of Product
Quality of Product, 4.0 out of 5
4.0
Value of Product
Value of Product, 4.0 out of 5
4.0

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    Brisbane Qld
    Review 1
    Votes 0
    Age35 to 44
    GenderFemale
    1 out of 5 stars.

    Trying to find reviews for black preference box

    a year ago
    Searching everywhere for reviews for black preference box the L'Oreal site doesn't have reviews for black preference all reviews are for blonde or red and not for preference. any other reviews I can find online are for superior preference and all of them say don't buy it so here I am sitting here with the box after paying $30 and can't find a single review for the product not even on the site that sells it and then on L'Oreal site reviews are 12 years old I don't understand what is the point in that obviously the product sold 12 years ago is not the product you're selling now. it doesn't make me very confident and probably won't use it again because most say it's crappy anyway

    No, I do not recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 3.0 out of 5
    3.0
    Value of Product
    Value of Product, 3.0 out of 5
    3.0
    Response from L’Oréal Paris Australia & New Zealand:
    a year ago
    consumer care
    Hi Kayla, Thanks for your query! To further understand your experience, we welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results. Looking forward to hearing from you soon!
    Adelaide South Australia
    Review 1
    Votes 0
    Age25 to 34
    GenderMale
    5 out of 5 stars.

    Great coverage, lasting color

    7 years ago
    Only color I use, hair is soft and color is axing, please don't stop making this great product

    Yes, I recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 5.0 out of 5
    5.0
    Value of Product
    Value of Product, 5.0 out of 5
    5.0
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    Préférence
    Preference Permanent Hair Colour - 1 Black
      • AU
      • NZ
      Préférence Preference Permanent Hair Colour - 1 Blackis available at the following retailer(ss):
      • Chemist Warehouse Australia
      • Amazon.com.au + Marketplace
      • Priceline
      Préférence Preference Permanent Hair Colour - 1 Blackis available at the following retailer(s):
      • Chemist Warehouse NZ
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