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Préférence Preference Permanent Hair Colour - 3.12 Intense Cool Dark Brown

3.0 out of 5 stars. 1 review
91-viking-intense-fade-defying-colour
Color
  • 5 Light Brown
  • 1 Black
  • 3.0 Dark Brown
  • 4.0 Brown
  • 4.26 Pure Burgundy Cool Violet
  • 9.1 Viking Light Ash Blonde
  • 10.1 Very Very Light Ash Blonde
  • 11.21 Ultra Light Cool Pearl Blonde
  • 4.15 Intense Deep Brown
  • 5.21 Cool Iridescent Light Brown
  • 5.3 Light Golden Brown
  • 6.21 Cool Iridescent Very Light Brown
  • 7.23 Dark Rose Gold
  • 74 Mango Copper
  • 7 Blonde
  • 10.21 Very Very Light Pearl Blonde
  • 5 Light Brownpermanent hair colour 5 bruges
  • 1 Blackpermanent hair colour 1 black
  • 3.0 Dark Brownpermanent hair colour 3 dark brown
  • 3.12 Intense Cool Dark Brownpermanent hair colour 312 intense cool dark brown
  • 4.0 Brownpermanent hair colour 4 brown
  • 4.26 Pure Burgundy Cool Violetpermanent hair colour 426 pure burgundy cool violet
  • 9.1 Viking Light Ash Blondepermanent hair colour 9.1 oslo
  • 10.1 Very Very Light Ash Blondepermanent hair colour 10.1 helsinki
  • 11.21 Ultra Light Cool Pearl Blondepreference permanent hair colour 11.21 moscow
  • 4.15 Intense Deep Brownpreference permanent hair colour 4.15 caracas intense
  • 5.21 Cool Iridescent Light Brownpreference permanent hair colour - 5.21 florence
  • 5.3 Light Golden Brownpermanent hair colour 5.3 virginia
  • 6.21 Cool Iridescent Very Light Brownpermanent hair colour 6.21 zurich
  • 7.23 Dark Rose Goldpermanent hair colour 7.23 bali
  • 74 Mango Copperpermanent hair colour 74 dublin
  • 7 Blondepermanent hair colour 7 vienna
  • 10.21 Very Very Light Pearl Blondepermanent hair colour 10.21 stockholm
  • 3600522769156 2
  • Complementary Image 1
  • 3600522769156 4
  • 3600522769156 5
  • 3600522769156 6
Product Details
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.

* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.

 

How To Use

STEP 1 - PREP: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.

STEP 2 - APPLY COLOUR: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.

STEP 3 - CARE: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.

 

Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1205713 – Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Alcohol Denat. , Ammonium Hydroxide , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium
Préférence
3.0
1 Review This action will navigate to reviews.
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Reviews

Rating Snapshot

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5★ stars
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4★ stars
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3★ stars
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Average Customer Ratings

Overall
★★★★★ ★★★★★ 3.0 Overall, average rating value is 3 of 5. 
Quality of Product
3.0 Quality of Product, average rating value is 3 of 5. 
Value of Product
3.0 Value of Product, average rating value is 3 of 5. 

Active Filters

  1. Preference Permanent Hair Colour - 3.12 Toronto
    Sydney, NSW
    • Review 1
    • Votes 2
    • Age 55 to 64
    • Gender Female
    ★★★★★ ★★★★★ 3 out of 5 stars.
    · a year ago  

    Changed name and colour!

    Why do you change name and colour? It was Toronto now intense dark brown and is darker and fads badly,

    Recommends this product
    ✘ No
    • Quality of Product
      Quality of Product, 3 out of 5   
    • Value of Product
      Value of Product, 3 out of 5   

    Helpful?

    1. Response from L’Oréal Paris Australia & New Zealand:

      Anonymous consumer care
      · a year ago  

      Hi Ozwi,

      Thank you for your review. We appreciate your feedback and are keen to speak with you directly on 1300 659 359 to further understand your experience. Looking forward to hearing from you soon.

  2. Preference Permanent Hair Colour - 3.12 Toronto
    Sydney, NSW
    • Review 1
    • Votes 2
    • Age 55 to 64
    • Gender Female
    ★★★★★ ★★★★★ 3 out of 5 stars.
    · a year ago  

    Changed name and colour!

    Why do you change name and colour? It was Toronto now intense dark brown and is darker and fads badly,

    Recommends this product
    ✘ No
    • Quality of Product
      Quality of Product, 3 out of 5   
    • Value of Product
      Value of Product, 3 out of 5   

    Helpful?

    1. Response from L’Oréal Paris Australia & New Zealand:

      Anonymous consumer care
      · a year ago  

      Hi Ozwi,

      Thank you for your review. We appreciate your feedback and are keen to speak with you directly on 1300 659 359 to further understand your experience. Looking forward to hearing from you soon.

  3. Response from L’Oréal Paris Australia & New Zealand:

    Anonymous consumer care
    · a year ago  

    Hi Ozwi,

    Thank you for your review. We appreciate your feedback and are keen to speak with you directly on 1300 659 359 to further understand your experience. Looking forward to hearing from you soon.

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See Our Full Range
3.12 Intense Cool Dark Brown
Préférence
Preference Permanent Hair Colour - 3.12 Intense Cool Dark Brown
    • AU
    • NZ
    Préférence Preference Permanent Hair Colour - 3.12 Intense Cool Dark Brownis available at the following retailer(ss):
    • Chemist Warehouse Australia
    • Amazon.com.au + Marketplace
    Préférence Preference Permanent Hair Colour - 3.12 Intense Cool Dark Brownis available at the following retailer(s):
    • Chemist Warehouse NZ
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  • 2026-05-07T06:31+00:00
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