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Product Details
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.
* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.
How To Use
STEP 1 - PREP: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.
STEP 2 - APPLY COLOUR: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.
STEP 3 - CARE: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
1205671 – Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Alcohol Denat. , Ammonium Hydroxide , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium
1205671 – Colourant Gel: Aqua / Water , Trideceth-2 Carboxamide Mea , Propylene Glycol , Hexylene Glycol , Peg-2 Oleamine , Polyglyceryl-4 Oleyl Ether , Oleyl Alcohol , Alcohol Denat. , Ammonium Hydroxide , Polyglyceryl-2 Oleyl Ether , Oleic Acid , Sodium
Reviews
Average Customer Ratings
Quality of Product, 4.0 out of 5
Value of Product, 3.8 out of 5
Filter Reviews
Rating
Locale
1 to 8 of 8 Reviews .
1 – 8 of 8 Reviews
Most Relevant
Sydney
Review 1
Vote 1
Age18 to 24
GenderFemale
1 out of 5 stars.
No difference, rip off
11 months ago
Purchased this product today and used it on my hair. My hair is brown but not too dark, and already naturally has a fairly orange undertone but i just wanted to make it orange. Used it exactly to the directions on the box and was very disappointed with the results. There was absolutely no difference to my hair except at the very root where it went slightly orange, but the rest is unchanged. DO NOT RECOMMEND!!!!
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Werribee, 3030
Review 1
Votes 7
Age18 to 24
GenderFemale
5 out of 5 stars.
Amazing Colour
5 years ago
been using this colour recently as i decided to go copper and i ABSOLUTELY love this colour!!! only problem is that its getting harder to find this colour in stores
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Sydney
Review 1
Votes 3
Age35 to 44
GenderPrefer not to disclose
5 out of 5 stars.
Stunning colour!!
5 years ago
My very favourite hair colour! Looks beautiful, easy to use and lasts really well.
My only complaint is that it is SO hard to find!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Brisbane, QLD
Review 1
Votes 2
Age25 to 34
GenderFemale
5 out of 5 stars.
Perfect natural looking ginger
3 years ago
Love this colour - its very pigmented, and leaves my hair feeling pretty nourished, compared to other box dyes. It is however, near IMPOSSIBLE to find in stores these days. PLEASE STOCK IT MORE (I beg)
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 4.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
L'Oréal Paris
We're so happy to hear you loved our Preference Permanent Hair Colour and chose to share your experience with everyone! We always love to hear feedback of how our products brighten your day, because you're WORTH IT!
Review 1
Votes 0
2 out of 5 stars.
Not for darker hair
11 months ago
Does not work on medium-dark brown hair. The box shows that it works on dark brown or even soft black hair but that's not really true. I have medium brown to dark brown hair and it didn't really do anything. Just looks like a slightly more warm toned brown. Was so excited for this but sadly it disappointed. I had one strand of bleached hair and there it worked okay. Not nearly as bright and orange as on the box still and the bleached part was pretty light so it should've given perfect result but even on that it did not.
Helpful?
Response from L’Oréal Paris Australia & New Zealand:
11 months ago
L'Oreal Paris
We appreciate your feedback. There are a few reasons why you may not have achieved full coverage and we welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 9am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
Review 1
Vote 1
5 out of 5 stars.
Love
10 months ago
I love this colour, I’m a natural redhead and it’s near impossible to find a nice natural ginger colour. I’ve been using this dye for over a year now, Easy to apply, lasts 6-8 weeks for me and hair feels super healthy. Please don’t ever discontinue this product!
Helpful?
Anna
Queensland
Review 1
Votes 0
3 out of 5 stars.
Fair
a year ago
My hair color is black but it doesn't color the same like into the picture of the box it's just like dark redish brown only but I like the color result to me even it's not the same feature As the girl in the box might be I have to bleach my hair first to achieve this real copper colour. I like the texture, softness of the hair after the color.. still recommend it...please if your hair is black you can't achieve the real color it advertised.
Originally posted on bigw.com.au
Dirtgirl1949
Wollongong NSW
Review 1
Votes 0
5 out of 5 stars.
Excellent product
7 months ago
Always happy to nab a bargain at Big W. Love this brand and colour so always stock up when I can get it on special. Have been colouring my hair since I was 13 so have got to know the brands that suit my particular hair over the last few decades. Always makes my hair incredibly shiny and keeps it in good condition and doesn’t fade as fast as other brands I have used. Will continue to buy.
Yes, I recommend this product.
Originally posted on bigw.com.au
