Préférence Preference Permanent Hair Colour - 74 Mango Copper

Purchased this product today and used it on my hair. My hair is brown but not too dark, and already naturally has a fairly orange undertone but i just wanted to make it orange. Used it exactly to the directions on the box and was very disappointed with the results. There was absolutely no difference to my hair except at the very root where it went slightly orange, but the rest is unchanged. DO NOT RECOMMEND!!!!

been using this colour recently as i decided to go copper and i ABSOLUTELY love this colour!!! only problem is that its getting harder to find this colour in stores

My very favourite hair colour! Looks beautiful, easy to use and lasts really well.

My only complaint is that it is SO hard to find!

Love this colour - its very pigmented, and leaves my hair feeling pretty nourished, compared to other box dyes. It is however, near IMPOSSIBLE to find in stores these days. PLEASE STOCK IT MORE (I beg)

Does not work on medium-dark brown hair. The box shows that it works on dark brown or even soft black hair but that's not really true. I have medium brown to dark brown hair and it didn't really do anything. Just looks like a slightly more warm toned brown. Was so excited for this but sadly it disappointed. I had one strand of bleached hair and there it worked okay. Not nearly as bright and orange as on the box still and the bleached part was pretty light so it should've given perfect result but even on that it did not.

I love this colour, I’m a natural redhead and it’s near impossible to find a nice natural ginger colour. I’ve been using this dye for over a year now, Easy to apply, lasts 6-8 weeks for me and hair feels super healthy. Please don’t ever discontinue this product!

My hair color is black but it doesn't color the same like into the picture of the box it's just like dark redish brown only but I like the color result to me even it's not the same feature As the girl in the box might be I have to bleach my hair first to achieve this real copper colour. I like the texture, softness of the hair after the color.. still recommend it...please if your hair is black you can't achieve the real color it advertised.

Always happy to nab a bargain at Big W. Love this brand and colour so always stock up when I can get it on special. Have been colouring my hair since I was 13 so have got to know the brands that suit my particular hair over the last few decades. Always makes my hair incredibly shiny and keeps it in good condition and doesn’t fade as fast as other brands I have used. Will continue to buy.