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Product Details
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.
* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.
How To Use
STEP 1 - PREP: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.
STEP 2 - APPLY COLOUR: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.
STEP 3 - CARE: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
1172527 – Colourant Gel: Oleic Acid , Aqua / Water , Cocamide Mipa , Octyldodecanol , Benzyl Alcohol , Alcohol Denat. , Ethanolamine , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , 2,4-Diaminophenoxyethanol Hcl ,Mea-Laurethsulfate , 2-Amino-3-
1172527 – Colourant Gel: Oleic Acid , Aqua / Water , Cocamide Mipa , Octyldodecanol , Benzyl Alcohol , Alcohol Denat. , Ethanolamine , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , 2,4-Diaminophenoxyethanol Hcl ,Mea-Laurethsulfate , 2-Amino-3-
Reviews
Average Customer Ratings
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Customer Images and Videos
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Locale
1 to 3 of 3 Reviews .
1 – 3 of 3 Reviews
Most Relevant
New Zealand
Review 1
Votes 0
Age18 to 24
GenderFemale
1 out of 5 stars.
terrible hair dye
2 months ago
made my hair completely orange. I used on hair that was light brown and dark brown and both came out orange with absolutely no cool tones. very disappointed.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Nae
Australia
Review 1
Votes 0
2 out of 5 stars.
Dissapointed
7 years ago
I just dyed my hair using this under the belief that it would make my brown hair cooler toned and ashy, well it did not it actually turned my hair redder then normal hair dyes. So if there is a person like me reading this save yourself and do not buy this.
Originally posted on bigw.com.au
Review 1
Votes 0
1 out of 5 stars.
Not a cool shade
a year ago
I wish I had seen the above review. This also gave my hair orange/red undertones. I'm very disappointed and frustrated. I just want a cool ash brown with no red or orange! It also made my hair feel awful.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
