Makeup Tips & Guide

Have you ever been overwhelmed by the plethora of makeup products to choose from? Or wondered how you can achieve that trendy new makeup look? Whether you’re a beauty beginner or a seasoned pro, the right makeup tips can make all the difference.

Step inside the L’Oréal Paris Makeup Hub, your go-to destination for the latest beauty trends, basic makeup tips and easy step-by-step guides for eyes, face and lip makeup. 

Ready to create your best look yet? Let our L’Oréal Paris experts show you how.

January 30, 2026

DISCOVER MAKEUP LOOKS THAT INSPIRE

TRY ON YOUR MAKEUP VIRTUALLY

Curious about how that bold lipstick or shimmering eyeshadow will look on you? With L’Oréal Paris’ Virtual Try-On tool, you can try makeup in real time - no store visit needed.

FACE MAKEUP TIPS & GUIDES

L’Oréal Paris offers a full range of face makeup to help you achieve your desired coverage and finish. Each formula is designed with your skin type in mind, with skincare-inspired ingredients so your complexion is cared for over time.

For longwear that truly lasts, Infallible makeup collection delivers all-day coverage with a lightweight, transfer-proof finish. If you prefer a natural, flawless look with medium coverage, True Match Face Makeup offers an extensive shade range so you can effortlessly find your perfect match.

To achieve a fresh, lit-from-within glow, Lumi Glotion enhances the complexion with a radiant tint and all-day hydration. Its lightweight, illuminating formula creates a natural, healthy-looking sheen that brightens any makeup look. Layer with the Lumi Le Glow highlighter stick to intensify your shine.

EYE MAKEUP TIPS & GUIDES

Explore the L’Oréal Paris collection of eye makeup designed to create your perfect eye makeup look effortlessly. From precision eyeliners and ultra-blendable eyeshadows to brow pencils and mascara, each product is designed to help you express your unique style with confidence and ease.

GET LONGER LASHES WITH CARING EYE MAKEUP

At L’Oréal Paris, caring eye makeup means performance paired with nourishment. Our mascaras and lash serums are enriched with ingredients like floral oils, pro-keratin and Filloxane to help strengthen and condition lashes from root to tip. Now you can add volume and length, using conditioning formulas to boost your natural lashes at the same time!

LIP MAKEUP TIPS & GUIDES

A swipe of lip colour can transform your entire look - it’s bold, expressive, and effortlessly chic. Whether you're after a velvety matte or a glossy finish, L’Oréal Paris has you covered with a wide range of lipsticks, lip liners, lip glosses and lip balms. Iconic collections like Colour Riche offer rich pigments and nourishing formulas, while Infallible delivers long-lasting wear that stays put. Plus, L’Oréal Paris shares expert lip makeup tips to help you prep, apply and perfect your pout.

ENHANCE YOUR LIPS WITH COLOUR THAT CARES

Lip makeup is one of the easiest ways to transform your look, whether you’re after a soft wash of colour or a bold, statement shade. From luminous glosses to creamy satins and high-impact mattes, L’Oréal Paris lipsticks offer textures and finishes that let you shape, define and express your style effortlessly. Our formulas are infused with caring ingredients like Hyaluronic Acid to help smooth and condition the lips for all-day wear.

FAQs

How to prime your face for makeup?

Prepping your skin before makeup helps create a flawless, long-lasting finish. Begin by cleansing your face and applying your usual moisturiser. Next, apply a small amount of face primer over your skin, focusing on areas that tend to get oily or dry. Allow it to fully absorb before applying your makeup, this helps your look last longer and stay flawless. Learn how to use a primer with our guide.

What makeup products should I start with if I’m a beginner?

Start simple: a foundation or tinted base for even skin tone, a mascara or mascara-alternative for lash definition, and a lip product or gloss for a polished finish. From there, you can build your look with eyeshadows, eyeliners, bronzer or blush.

How to remove makeup?

Removing makeup carefully is key to keeping your skin healthy. Start by applying a gentle makeup remover and allow it to sit for a few minutes to loosen pigments. Use a facial cleanser to thoroughly wash away any remaining residue. Finish by hydrating your skin with a face moisturiser and eye cream to restore moisture and keep your skin soft and refreshed.

How to find skin undertone for makeup?

Finding your skin undertone helps you choose makeup shades that naturally complement your complexion. Check the veins on your wrist: blue or purple veins suggest a cool undertone, green veins indicate warm, and a mix of both points to neutral. For foundation, pick shades that match your undertone for a seamless look - try our Foundation Shade Finder Quiz if you're not sure. When choosing lipstick, eyeshadow, or blush, cool undertones pair well with pinks, berries, and mauves, while warm undertones suit corals, peaches, and golds. Neutral undertones can experiment with a wide range of colours.

How to make makeup last all day?

Choose a longwear foundation and build your coverage in light layers for a more durable finish. Set your complexion with a translucent powder, and opt for waterproof or long-lasting eye and lip formulas to prevent smudging or fading. Complete your routine with a setting spray to lock everything in place and keep your look fresh from morning to night. Read more in our ultimate guide to long-lasting makeup.