How to Do Natural Makeup Looks

The no makeup makeup look has remained a consistent trend. When executed correctly, natural makeup techniques can make you look glowing without even trying. Despite its impressively effortless appearance, no makeup makeup can be deceptively tricky to achieve. When the goal is seamlessly blended layers of product, this look takes the right technique to nail it down. That’s why this guide exists! We’re here to explain exactly how to get the natural makeup look of your dreams, from your skincare routine to product recommendations and application advice. Keep reading for a natural makeup look tutorial from the L’Oréal Paris experts.

Benefits of Natural Makeup Looks

There are countless benefits when you choose a natural makeup look, because there’s a huge difference in how your skin looks in contrast to a heavier application.

When you opt for no makeup makeup, your skin will look blurred and perfected, but it still looks like real skin! Choosing lighter formulas can help your natural glow shine through. The lighter formulas may also help you wake up looking more refreshed, with less chance of getting clogged pores. Natural makeup looks are also incredibly versatile, meaning the one look can take you straight from day to night.

Your Step-By-Step Natural Makeup Tutorial

Sold on the natural makeup look? Let’s go through a natural makeup tutorial step-by-step with some easy-to-follow tips.

Start with the right skincare

Your first step in how to do a natural makeup look should actually start with your skincare. By nurturing a fresh and radiant looking complexion, you can ensure you have a glowy base on which to build your natural makeup look.

So, what should your skincare routine look like? Simply follow the classic steps of cleansing, exfoliating, applying face serums, hydrating and priming. Your skin will have more glow when you cleanse thoroughly, exfoliate regularly and use an ultra-hydrating serum like our Filler Hyaluronic Acid 1.5% HA Serum from the Revitalift range. You can also use our Clinically Proven Lash Serum to help keep your lashes in tip top shape, allowing you to choose whether or not to wear mascara.

Opt for a light base

While full coverage foundation can be great for when you want more of a ‘done’ look, we’re after something more subtle to build your no makeup makeup base. Swap out your regular foundation for a lighter type of face makeup like a BB cream, tinted moisturiser, tinted foundation serum or tinted sunscreen. If a serum sounds like you, try our hyaluronic acid enriched True Match Tinted Serum. Just a few drops of this lightweight serum foundation is proven to smooth skin over time for an improved natural looking glow. Gently smooth and pat into the skin with your fingertips.

If BB cream is more your style, go for our C’est Magic BB Cream. This cream’s intelligent colour pigments burst on application to blend perfectly with your unique skin texture and tone.

Apply a thin layer of concealer

Using your concealer sparingly is crucial to achieving a true no makeup look, since overdoing it can lead to an obvious appearance or creasing.

Thankfully, our True Match Concealer combines a highly pigmented formula with an extra thin, luminous texture that blends seamlessly into the skin. Pat on a small amount under your eyes and anywhere you’re experiencing redness or uneven skintone.

Choose a glowy eyeshadows, blush or bronzers

When compared to matte formulas, glowy blush, eyeshadows and bronzers have a more natural look. Better yet, these formulas are also often easier to blend into the skin. Warm up your cheeks with our Melon Dollar Baby Blush and let the watermelon scented formula give your cheeks a juicy glow. If you’re after an ultra-subtle glow, you can even try layering your blush under your foundation.

Apply a lengthening mascara

Depending on just how natural you want your makeup to look, you may wish to go without mascara. However, if you want to give your lashes a little definition, we recommend reaching for a lengthening formula like our Paradise Mascara, enriched with lash-loving castor oil to nourish and strengthen. Or Telescopic Mascara, which has a flexible brush that separates and coats each lash individually to avoid clumping while making your lashes look up to 60% longer.

Highlight chosen areas

Highlighter helps give your no makeup makeup look an all day long glow, giving the appearance of skin radiance that comes from within. 

Try a liquid highlighter formula like our Glow Mon Amour Highlighting Drops, designed to be used either under or over your foundation. Gently tap a couple of drops onto the parts of your face the light hits, such as your cheekbones, nose, brow bone and cupid’s bow. Be sure to blend it out for naturally illuminated appearance. 

Apply a lip balm or gloss with a slight colour

Rather than a heavier lipstick or highly pigmented gloss, we recommend sliding on a lightly tinted gloss or balm formula. For example, our Brilliant Signature Plumping Gloss provides just a hint of colour to brighten up your lip’s natural pigment. This plumping formula is enriched with skincare ingredients like Hyaluronic Acid and Collagen Complex to give your lips volume. Apply this gloss on your bare lips for a subtle look.


Now you know all the tips and tricks on how to do natural makeup, why not learn how to step up your primer game? Read our next article What is Makeup Primer & How Do You Apply It? to keep learning.