How to Apply Concealer Correctly

If your makeup bag had an MVP award, the concealer would surely win. Whether you’ve got dark under eye circles from late nights or your skin is having a blemish-prone moment, correctly applying some concealer is a simple way to save the day.

Concealer is a product with powerful potential to brighten your complexion and minimise the look of imperfections but knowing the right application technique is essential to achieve these benefits. If you’ve been wondering where to put concealer or asking ‘how do you put concealer on your face with the right technique?’, this guide has all the answers. We’ll teach you all the different ways to use concealer, with some handy tips you’ll wish you knew earlier.

What is concealer?

Your complexion makeup (including foundations, BB creams and the like) are incomplete without concealer. This hard-working product can make all the difference when it comes to brightening and evening out your complexion and, you guessed it, concealing imperfections. Concealers are pigmented formulas most often a little lighter than your skin tone, designed for use as an addition to your base makeup.

What does concealer do?

Concealer formulas are thicker than foundation and packed with highly concentrated pigments. These characteristics give concealers fuller coverage than your foundation or BB cream. By brightening darker areas or blemishes, concealer can change the look of your whole face to help you look healthy, fresh and alert.

Different types of concealers

Concealer comes in several different forms and textures ranging from lightweight to heaviler and full coverage. Concealer can take the form of a balm, stick, liquid or cream, although the popularity of the search query ‘how to make stick concealer creamy’ shows that cream formulas tend to be the winners.

There are also two main types of concealer colours. These are traditional concealer shades that are yellow toned and slightly lighter than your skin tone, as well as colour correcting concealer shades like peach, lilac and pale green. This second type of shades uses colour theory to help counteract unwanted colouration in your complexion.

What is concealer used for?

If you know all the different ways to use it, concealer can be a surprisingly versatile makeup item. The most well-known way to use concealer is to banish dark circles and disguise puffiness in the under eye area, but that’s not all concealer can do. Concealer also works wonders in defining your brows. Simply apply beneath your brows after you’ve filled them, to help define and tidy. If you have blemish-prone skin, concealer can help minimise the appearance of pimples and you can even use it to contour your face or help your lips look fuller.

Where do you put concealer?

Where you should apply your concealer depends on your desired outcome. Here are some tips:

How do you apply under eye concealer? If you’re looking to disguise dark circles, apply a peachy concealer followed by one matching your skin tone in an upside-down triangle shape under your eyes.

If blemishes are your issue, use a thin layer of green concealer to colour correct redness, followed by skin tone concealer dabbed gently directly onto the blemish.

If contouring is your goal, use a lighter shade to highlight where the light hits your face and a darker shade to define your checks, forehead, nose and chin.

How to apply concealer

No matter where you’re applying concealer, there are some best practice steps you should follow to help you achieve the best possible coverage and longest wear. Use these simple tips to apply your concealer correctly.

Prime the area

Before you even think about applying your concealer, smoothing on a primer should be the first thing on your mind. Primers give your concealer formula something to latch onto, helping them stay in place for longer. They also help even out your skin texture for a smoother looking finish and minimised creasing.

Choose a concealer that suits you

Choosing the right concealer for your needs is just as important as knowing where to apply concealer. If you’re looking to blur fine lines, our Age Perfect Concealer is designed specifically for mature skin. This concealer won’t settle into fine lines or wrinkles.

If a natural makeup look is more your style, our True Match Concealer has a very thin an luminous texture combined with high levels of pigment. This brightening formula looks just as good as a full night’s sleep!

For a full coverage look, our Infallible More Than Concealer is highly pigmented and long wearing, with an undetectable finish. This concealer comes in 20 shades to help you find your perfect match.

Apply in thin layers

Applying your concealer in layers that are too thick can lead to creasing, texture and a more obvious look. Instead of going thick straight away, it’s best to apply multiple thin layers until you reach your desired level of coverage.

To get the most out of your concealer it’s best to use your fingers. This helps heat and melt the concealer into your skin for a more blended and flawless finish. If fingers aren’t you style, apply a small amount of concealer onto the back of your hands, and rub with your small makeup brush or blender to create some warmth before applying.

Set with a powder

Your concealer application is not complete without a face powder to set everything in place. Following up with a powder will help keep your concealer looking better for longer – just a light dusting is enough.

Now you know how to use concealer correctly, read our guide to The Best Eye Makeup for your Eye Shape