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Préférence Préférence Vivids Permanent Hair Colour - 9.213 Rose Gold

4.0 out of 5 stars. 49 reviews
preference-vivids_rose-gold_hair_dye_packshot
Color
  • 3.161 Magnetic Plum
  • 1.102 Blue Black
  • 8.624 Bright Red
  • 5.664 Cherry Red
  • 4.261 Dark Purple
  • 10.112 Silver Grey
  • 3.161 Magnetic Plumpreference vivids magnetic plum
  • 1.102 Blue Blackpreference vivids blue black
  • 8.624 Bright Redpreference vivids bright red
  • 5.664 Cherry Redpreference vivids cherry red
  • 4.261 Dark Purplepreference vivids dark purple
  • 9.213 Rose Goldpreference vivids rose gold
  • 10.112 Silver Greypreference vivids silver grey
  • Preference Vivids Hero Image
  • Complementary Image 1
  • Complementary Image 1
  • Complementary Image 1
  • Complementary Image 1
Product Details
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks. This rose gold hair dye will provide vibrant long last colour. *Instrumental test

NEW Preference Vivids range is our most innovative expertise in bold colours. This rose gold hair dye formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

BENEFITS OF L'ORÈAL PARIS' PREFERENCE VIVIDS ROSE GOLD HAIR DYE:

- Achieve up to 3X shinier hair with Préférence silver hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test 
- Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
- Made for all hair types, this silver hair dye comes in a gel texture and 150ml mix kit to provide an easy and even application.

RECOMMENDED HAIR COLOUR ROUTINE WITH THIS ROSE GOLDHAIR DYE:
Step 1: Apply hair dye according to packet instructions
Step 2: When washing your hair, use the Colour Protect Shampoo to nourish and prolong hair colour. Leave for one minute then rinse.
Step 3: Follow this with the Colour Protect Conditioner to further seal colour inside fibre and prolong radiance and shine.
How To Use

STEP 1 – PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before using this L'Oreal Preference silver hair dye, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the silver grey hair dye. Refer to instructions for development time. Apply conditioner that preserves the silver hair colour and then rinse thoroughly.

Ingredients

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1242572- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL •2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL •HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).

1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE •GLYCERIN. (F.I.L. C202321/2).

1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).

4.0
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Reviews

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5★ stars
24
4★ stars
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Average Customer Ratings

Overall
★★★★★ ★★★★★ 4.0 Overall, average rating value is 4 of 5. 
Quality of Product
1.8 Quality of Product, average rating value is 1.8 of 5. 
Value of Product
1.8 Value of Product, average rating value is 1.8 of 5. 
1–8 of 49 Reviews  
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  1. preference vivids rose gold
    • Review 1
    • Votes 5
    …
    ★★★★★ ★★★★★ 1 out of 5 stars.
    · 3 years ago  

    Horrible colour

    I used the previous rose gold colour a number of times and loved it. It was subtle, beautiful shades of light blonde and rose. As I’m an aging blonde with grey hair it gave excellent coverage.
    But you’ve discontinued it why??? Replaced with this vivid pink.
    I thought I’d give it a try and not leave it on for too long.
    It is overwhelmingly pink, dark pink, a horrible pink, it looks horrible I’ll have to wait a week and put another colour on to dull it down. Please bring back the light rose gold.

    Helpful?

  2. preference vivids rose gold
    Sydney
    • Review 1
    • Votes 6
    • Age 45 to 54
    • Gender Female
    ★★★★★ ★★★★★ 1 out of 5 stars.
    · 4 years ago  

    This is Pink - Not Rose Gold

    I used this as the previous Rose Gold L'Oreal had on the market has been replaced with this updated colour.
    I thus took a deep breath and tried it - it is definitely NOT the same and cannot replace the previous colour. This colour is PINK. The previous Rose Gold they made was a beautiful golden colour with rose tinge though it. People saw the colour I had and could tell it was Rose Gold, but it didnt scream Pink.
    Unfortunately I now will need to source some other Rose Gold dye supplier as this colour is awful!

    Recommends this product
    ✘ No
    • Quality of Product
      Quality of Product, 1 out of 5   
    • Value of Product
      Value of Product, 1 out of 5   

    Helpful?

    1. Response from L’Oréal Paris Australia & New Zealand:

      L’Oréal Paris
      · 4 years ago  

      Thanks for reaching out and detailing your experience with our Préférence Vivids Permanent Hair Colour. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Affairs team a call on 1300 659 359 (Mon-Sat, 7am-5pm AEST) they will be able to document your feedback first hand.

  3. preference vivids rose gold
    Victoria
    • Review 1
    • Votes 0
    • Age 35 to 44
    • Gender Female
    ★★★★★ ★★★★★ 1 out of 5 stars.
    · a year ago  

    Didn’t work pink color horrible

    My hair has a blonde balayage, the light blonde part straight didn’t work however my natural black root were stained with a horrible orange (spots) when it was not supposed to be seen (I expected only to look pink on the blonde parts only but the black was stained and lost its color while the blonde didn’t even shaded pink)

    Recommends this product
    ✘ No
    • Stains on the black but no pink on the blonde ! Photo This action will open a modal dialog. Stains on the black but no pink on the blonde !
    • Quality of Product
      Quality of Product, 1 out of 5   
    • Value of Product
      Value of Product, 1 out of 5   

    Helpful?

    1. Response from L’Oréal Paris Australia & New Zealand:

      Anonymous consumer care
      · a year ago  

      We appreciate your feedback, Libbi. There are a few reasons why you may not have achieved your desired result and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.

  4. preference vivids rose gold
    Jennie
    Jennie
    Lancashire
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Jennie
    · 4 years ago  

    Great colour

    [This review was collected as part of a promotion.] I’m really impressed with how well this took, my hair is a dark blonde so not bleach. With not using bleach it’s more of a dark rose gold and I love it. It looks great it the sun. These colours are always easy to use as it has a screw top so you can easily do a skin test. So easy to apply, so far my colour has lasted a few weeks. I have used the conditioner a few times but my hair only really needs a little on the ends. Will be definitely getting again for a top up for my roots.

    • + Pros:
    • High quality,
    • Durable
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  5. preference vivids rose gold
    Mand
    Mand
    Derbyshire
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Mand
    · 4 years ago  

    Brighten up you day

    [This review was collected as part of a promotion.] Lovely colour, full instructions included that are easy to follow. Easy to apply, the conditioner used afterwards is very moisturising. After drying I was left with a lovely vibrant colour and my hair was super shiny. It’s a nice colour to brighten up your day, it has faded out slightly and can imagine it would need re-doing within the 8 weeks specified time. Would recommend, check out the other colours in the range if pink isn’t your thing

    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  6. preference vivids rose gold
    sarai
    sarai
    Hampshire
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    sarai
    · 4 years ago  

    Amazing colour

    [This review was collected as part of a promotion.] I was not sure I would like this but I am really pleased with the striking vibrant colour my hair is now. The dye is so simple to use and covers your hair easily so you get an even result. It does not drip or smell nasty either. I also like the conditioner which leaves my hair feeling soft and healthy.
    The colour looks amazing, a pastel pink, and I am very pleased with it. I also like that my hair feels soft and bouncy.

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  7. preference vivids rose gold
    Katie
    Katie
    Bristol
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 3 out of 5 stars.
    Katie
    · 4 years ago  

    Lovely colour but it doesn't last!

    [This review was collected as part of a promotion.] I absolutely loved this hair dye colour, it looked really vibrant after it was applied. However it says on the box that it lasts up to 8 weeks but after less than 2 weeks it's practically gone and has just left a rather dull colour in my hair. I have very white blonde hair underneath and hair dye tends to stick around in my hair for a long time - this one does not!

    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  8. preference vivids rose gold
    Shel
    Shel
    Norfolk
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Shel
    · 4 years ago  

    Amazing results

    [This review was collected as part of a promotion.] AMAZING, so the last time I coloured my hair we were in full lockdown. So even if it looked rubbish, who was going to see it. This time, I have many face to face meetings and was a little concerned about how it would turn out like. I needed not to have worried at all. The colour went on easily and evenly. I’m completely in love with this colour.

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  9. preference vivids rose gold
    Kaza
    Kaza
    Durham
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Kaza
    · 4 years ago  

    Love the colour

    [This review was collected as part of a promotion.] Really lovely colour,i needed to go buy an extra box as it came out patchy but i do have long hair. Ive had so many compliments about my hair. Its been in for over a month now and its almost washed out but i am very tempted to dye it again. It did stick more to my roots than the rest of my hair so be mindful of this when applying it.

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  10. preference vivids rose gold
    Vickyp01
    Vickyp01
    Sunderland
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Vickyp01
    · 4 years ago  

    Love the colour

    [This review was collected as part of a promotion.] This product is very easy to apply and not long waiting time I didn’t like the smell very strong and over powering. After application and drying I loved the colour it looks different in different lights. I was very impressed with the results and the conditioner was one of the best conditioners I have ever used after dyeing my hair

    • + Pros:
    • High quality
    • - Cons:
    • Low quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  11. preference vivids rose gold
    Emma
    Emma
    Poole, dorset
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Emma
    · 4 years ago  

    Easy to use, bright colour

    [This review was collected as part of a promotion.] Was able to use the dye quickly and with ease following the instructions for recently dyed hair. The smell was quite floral so wasn’t a problem when putting on. The rose gold colour came out well and was really vivid. I usually go for the light rose gold so was a brighter colour but I am really liking it!

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  12. preference vivids rose gold
    Jordieslass
    Jordieslass
    Darlington
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Jordieslass
    · 4 years ago  

    Vibrant.

    [This review was collected as part of a promotion.] I love L’Oréal’s coloured dyes. I have tried a few different colours and they don’t disappoint. They are so bright and actually cover my greys too. Obviously dying my hair different colours they do tend to fade after a while but I find this colour lasts quite well and retains brightness for a while xx

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  13. preference vivids rose gold
    Liney
    Liney
    Southampton
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Liney
    · 4 years ago  

    Pink hair

    [This review was collected as part of a promotion.] This is the first time useing a baby pink colour on my hair . The box comes with all you need a includes a great aftercare treatment. My hair is a light blonde so this was ideal to achieve a soft pink tone to my hair.Followed the easy instructions and I am so happy with the results great home colour

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  14. preference vivids rose gold
    Tyla
    Tyla
    Nottinghamshire
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Tyla
    · 4 years ago  

    Brilliant hair dye

    [This review was collected as part of a promotion.] Brilliant hair dye! I used this hair dye earlier this week and it’s got to be by far the best brand I’ve used. It was SO easy to apply and no mess. It has left my hair looking so healthy and soft and really gave it life! The colour is just beautiful and has taken really well on my blonde hair.

    • + Pros:
    • High quality,
    • Durable
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  15. preference vivids rose gold
    Emma
    Emma
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Emma
    · 4 years ago  

    Great colour

    [This review was collected as part of a promotion.] A great range of colours in this collection! To get the colour on the box I would definitely recommend bleaching first to get your base colour as light as possible. Application is really easy, and my hair feels really soft and shiny afterwards. Given 4stars as the colour fades quite quickly.

    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  16. preference vivids rose gold
    doddfi
    doddfi
    Castle Douglas
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 1 out of 5 stars.
    doddfi
    · 4 years ago  

    Lovely Rose shade

    [This review was collected as part of a promotion.] My hair had been highlighted blonde a few weeks ago so this product arrived just in time to revive my hair with a new lease of colour.I applied the product last weekend and it was so easy to use.It has given me a lovely rose shade and hair in really good condition.Highly recommend it.

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  17. preference vivids rose gold
    Holsybeauty
    Holsybeauty
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Holsybeauty
    · 4 years ago  

    Love the colour

    [This review was collected as part of a promotion.] I love this hair dye it’s brings me summer vibes the colour is so vibrant and fresh and lasts many washes - it makes my hair feel new again. I love the design on the packaging and the packaging is accurate to the results I would recommend to anyone who wants a change in hair colour.

    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  18. preference vivids rose gold
    Tilly
    Tilly
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Tilly
    · 4 years ago  

    Cool toned

    [This review was collected as part of a promotion.] This color works so well on my hair (bleach blonde before dying) it is such a nice cool toned colour, exactly what I was looking for. The product (being a box dye) does have that slight box dye smell but once washed out and conditioned, hair feels lovely a soft. Good coverage too!

    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  19. preference vivids rose gold
    Nicola
    Nicola
    Newcastle upon Tyne
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Nicola
    · 4 years ago  

    Another fab product.

    [This review was collected as part of a promotion.] Lovely shade of pink. I only used it on some strands of my hair as I am if an age where a whole head if pink might look a bit much. This means I have plenty left to experiment more. Colour is lovely and has stayed well after a few washes. Another fab product from L’Oréal.

    • + Pros:
    • High quality
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  20. preference vivids rose gold
    Hayley
    Hayley
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Hayley
    · 4 years ago  

    Beautiful colour

    [This review was collected as part of a promotion.] Lovely kit with everything you need. The instructions and guidance on the box is very clear, and I found this shade was unsuitable for my hair type. I had not realised this when I placed the order online. I’ve given three stars because everting in the box looks great.

    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  21. preference vivids rose gold
    Lauren
    Lauren
    Tyne and Wear
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Lauren
    · 4 years ago  

    Must try shade!

    [This review was collected as part of a promotion.] Beautiful colour and not too bold and bright. I’ve always wanted to try this shade and I’m very happy I did!very easy to use instructions and not too messy to apply either. My hair was left looking glossy and smooth and not frizzy and dull like some other hair dyes.

    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  22. preference vivids rose gold
    Jenroberts
    Jenroberts
    Lancashire
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Jenroberts
    · 4 years ago  

    10/10

    [This review was collected as part of a promotion.] As a natural blonde I was expecting a good even coverage from this and boy was I not disappointed! Turned my locks from blonde to a gorgeous seashell pink, I’ve had so many compliments! To top it off the colour has lasted and my hair is wonderfully shiny

    • + Pros:
    • High quality,
    • Durable
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  23. preference vivids rose gold
    cookiemonster66
    cookiemonster66
    Hampshire
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    cookiemonster66
    · 4 years ago  

    In the pink!

    [This review was collected as part of a promotion.] Great colour, more pink than other rose gold colours I have used in the past so the box is accurate to the end results. Very easy to use and apply, great grey coverage, smell lovely. Left my hair in great condition after, will definitely buy this again!

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  24. preference vivids rose gold
    Anna
    Anna
    West Midlands
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Anna
    · 4 years ago  

    Lovely pink shade

    [This review was collected as part of a promotion.] It was exciting to try out this new colour. I had everything that I needed in the box including some conditioner. It was easy to use and the colour turned out as expected (I have light blonde hair). It left my hair soft and smelling great.

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  25. preference vivids rose gold
    Clairej
    Clairej
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 3 out of 5 stars.
    Clairej
    · 4 years ago  

    Good hair dye for light hair

    [This review was collected as part of a promotion.] Not the Strongest colour but probably because my hair is a medium brown colour and not blond. The dye is easy to use with easy to follow instructions. Doesn’t smell like other hair dyes and the conditioner leaves your hair very soft.

    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  26. preference vivids rose gold
    Rachel J
    Rachel J
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Rachel J
    · 4 years ago  

    Need very light hair for this to work

    [This review was collected as part of a promotion.] So word of warning, you need to get your hair very light for this to show up. Mine wasn't quite light enough for this to really make an impact, I think I need to bleach it more and try again as it does look like such a lovely colour.

    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  27. preference vivids rose gold
    Liney
    Liney
    Cardiff
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Liney
    · 4 years ago  

    Soft and shiny

    [This review was collected as part of a promotion.] So honestly, my hair was a bit too much of a dark blonde for this but I tried it anyway and it did give a tint to my hair that was nice. Like I’d had a pink rinse. Best of all was it left my hair shiny and soft and smelling lovely

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  28. preference vivids rose gold
    Katie
    Katie
    London
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Katie
    · 4 years ago  

    Beautiful

    [This review was collected as part of a promotion.] Beautiful pretty vibrant colour . This was also super moisturising on my hair left my hair really hydrated Full it’s of bounce the light reflects beautifully off of this colour so beautiful many friends ask which shade this was

    • + Pros:
    • High quality,
    • Durable
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  29. preference vivids rose gold
    Magdalena
    Magdalena
    Glasgow
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Magdalena
    · 4 years ago  

    Lovely product. I would strongly recommended

    [This review was collected as part of a promotion.] Very nice shade create a lovely fresh look for your hair. Easy application and not to strong fragrance. It does moisture hairs leaving with a good condition. It last good few weeks after application. I would use it again.

    • + Pros:
    • High quality
    • - Cons:
    • Not durable
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  30. preference vivids rose gold
    Zahra
    Zahra
    Brighton
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Zahra
    · 4 years ago  

    rose gold hair!

    [This review was collected as part of a promotion.] I always use L’Oréal dye at home as I seem to get the best results. This showed up well on the blond highlighted parts and was good for a natural light pink. Definitely doesn’t do much to dark hair though so keep in mind

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  31. preference vivids rose gold
    Sharon
    Sharon
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 4 out of 5 stars.
    Sharon
    · 4 years ago  

    Hair dye

    [This review was collected as part of a promotion.] My daughter has her hair dyed pink and dyed her hair with this product. It was a lovely colour and covered well leaving her hair conditioned and healthy looking. Covered roots well and left her with vibrant shiny hair

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  32. preference vivids rose gold
    BeccaJKc
    BeccaJKc
    Staffordshire
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    BeccaJKc
    · 4 years ago  

    Pretty in pink

    [This review was collected as part of a promotion.] They say you can’t put a price on beauty but let’s be real, we’re in a cost of living crisis! It smells pretty decent for a hair dye. It was a fun little phase and the colour was stunning, I enjoyed a bright change.

    • + Pros:
    • High quality,
    • Durable
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  33. preference vivids rose gold
    Debbiem
    Debbiem
    West Midlands
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Debbiem
    · 4 years ago  

    Preference Vivids

    [This review was collected as part of a promotion.] I love this shade. My hair is med-dark blonde with white highlights, so it takes differently on certain areas. Overall it looks gorgeous. Really easy to use, and conditions my hair very well too. My favourite shade.

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  34. preference vivids rose gold
    Dani
    Dani
    Birmingham
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Dani
    · 4 years ago  

    Lovely colour

    [This review was collected as part of a promotion.] Really happy with the colour. Really easy to apply, easy to follow instructions. Hair feels bright and soft, professional finish. Had so many compliments on the colour. Would recommend to those looking for a change.

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  35. preference vivids rose gold
    Lisha
    Lisha
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Lisha
    · 4 years ago  

    PINK!!!

    [This review was collected as part of a promotion.] I absolutely LOOOVEE the colour pink… but have a history of bad hair days whenever I try to dye my hair pink, or so toner, etc. but this… wow L’Oréal have done it again, my hair looks SOOO good… definitely recommend

    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  36. preference vivids rose gold
    Karen
    Karen
    Northern Ireland
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Karen
    · 4 years ago  

    Stunning beautiful colour

    [This review was collected as part of a promotion.] Beautiful colour strong and vibrant it’s also long lasting too leaves the hair in good condition soft and shiny would recommend this to anyone wanting a change but not anything to outstanding suitable very every age

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  37. preference vivids rose gold
    Gemma
    Gemma
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Gemma
    · 3 years ago  

    Loved the colour

    [This review was collected as part of a promotion.] Beautiful pastel pink colour, so easy to apply and smells pleasant unlike others tried before. Colour lasted well and hair felt lovely and conditioned. Loved this pastel colour looked amazing and many compliments

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
  38. preference vivids rose gold
    Super smooth
    Super smooth
    South Wales
    • Review 1
    • Votes 0
    …
    ★★★★★ ★★★★★ 5 out of 5 stars.
    Super smooth
    · 4 years ago  

    Stunning

    [This review was collected as part of a promotion.] Wow this colour is stunning! I had light blonde hair previous to dying so the colour took really well. It’s so vibrant and just looks amazing! It’s really easy to apply doesn’t take too long and has a lush smell!

    • + Pros:
    • High quality
    Recommends this product
    ✔ Yes
    loreal-paris.co.uk
    Originally posted on loreal-paris.co.uk
1–8 of 49 Reviews  
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9.213 Rose Gold
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