Product Details
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks. This rose gold hair dye will provide vibrant long last colour.
*Instrumental test
NEW Preference Vivids range is our most innovative expertise in bold colours. This rose gold hair dye formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test
BENEFITS OF L'ORÈAL PARIS' PREFERENCE VIVIDS ROSE GOLD HAIR DYE:
- Achieve up to 3X shinier hair with Préférence silver hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test
- Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
- Made for all hair types, this silver hair dye comes in a gel texture and 150ml mix kit to provide an easy and even application.
RECOMMENDED HAIR COLOUR ROUTINE WITH THIS ROSE GOLDHAIR DYE:
Step 1: Apply hair dye according to packet instructions
Step 2: When washing your hair, use the Colour Protect Shampoo to nourish and prolong hair colour. Leave for one minute then rinse.
Step 3: Follow this with the Colour Protect Conditioner to further seal colour inside fibre and prolong radiance and shine.
BENEFITS OF L'ORÈAL PARIS' PREFERENCE VIVIDS ROSE GOLD HAIR DYE:
- Achieve up to 3X shinier hair with Préférence silver hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test
- Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
- Made for all hair types, this silver hair dye comes in a gel texture and 150ml mix kit to provide an easy and even application.
RECOMMENDED HAIR COLOUR ROUTINE WITH THIS ROSE GOLDHAIR DYE:
Step 1: Apply hair dye according to packet instructions
Step 2: When washing your hair, use the Colour Protect Shampoo to nourish and prolong hair colour. Leave for one minute then rinse.
Step 3: Follow this with the Colour Protect Conditioner to further seal colour inside fibre and prolong radiance and shine.
How To Use
STEP 1 – PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before using this L'Oreal Preference silver hair dye, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.
STEP 2 – PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.
STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the silver grey hair dye. Refer to instructions for development time. Apply conditioner that preserves the silver hair colour and then rinse thoroughly.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
1242572- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL •2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL •HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).
1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE •GLYCERIN. (F.I.L. C202321/2).
1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).
Reviews
Average Customer Ratings
Quality of Product, 1.8 out of 5
Value of Product, 1.8 out of 5
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1 – 8 of 49 Reviews
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Review 1
Votes 5
1 out of 5 stars.
Horrible colour
3 years ago
I used the previous rose gold colour a number of times and loved it. It was subtle, beautiful shades of light blonde and rose. As I’m an aging blonde with grey hair it gave excellent coverage.
But you’ve discontinued it why??? Replaced with this vivid pink.
I thought I’d give it a try and not leave it on for too long.
It is overwhelmingly pink, dark pink, a horrible pink, it looks horrible I’ll have to wait a week and put another colour on to dull it down. Please bring back the light rose gold.
Helpful?
Sydney
Review 1
Votes 7
Age45 to 54
GenderFemale
1 out of 5 stars.
This is Pink - Not Rose Gold
3 years ago
I used this as the previous Rose Gold L'Oreal had on the market has been replaced with this updated colour.
I thus took a deep breath and tried it - it is definitely NOT the same and cannot replace the previous colour. This colour is PINK. The previous Rose Gold they made was a beautiful golden colour with rose tinge though it. People saw the colour I had and could tell it was Rose Gold, but it didnt scream Pink.
Unfortunately I now will need to source some other Rose Gold dye supplier as this colour is awful!
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
L’Oréal Paris
Thanks for reaching out and detailing your experience with our Préférence Vivids Permanent Hair Colour. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Affairs team a call on 1300 659 359 (Mon-Sat, 7am-5pm AEST) they will be able to document your feedback first hand.
Victoria
Review 1
Votes 0
Age35 to 44
GenderFemale
1 out of 5 stars.
Didn’t work pink color horrible
a year ago
My hair has a blonde balayage, the light blonde part straight didn’t work however my natural black root were stained with a horrible orange (spots) when it was not supposed to be seen (I expected only to look pink on the blonde parts only but the black was stained and lost its color while the blonde didn’t even shaded pink)
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
We appreciate your feedback, Libbi. There are a few reasons why you may not have achieved your desired result and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
Jennie
Lancashire
Review 1
Votes 0
5 out of 5 stars.
Great colour
4 years ago
[This review was collected as part of a promotion.] I’m really impressed with how well this took, my hair is a dark blonde so not bleach. With not using bleach it’s more of a dark rose gold and I love it. It looks great it the sun. These colours are always easy to use as it has a screw top so you can easily do a skin test. So easy to apply, so far my colour has lasted a few weeks. I have used the conditioner a few times but my hair only really needs a little on the ends. Will be definitely getting again for a top up for my roots.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Mand
Derbyshire
Review 1
Votes 0
4 out of 5 stars.
Brighten up you day
4 years ago
[This review was collected as part of a promotion.] Lovely colour, full instructions included that are easy to follow. Easy to apply, the conditioner used afterwards is very moisturising. After drying I was left with a lovely vibrant colour and my hair was super shiny. It’s a nice colour to brighten up your day, it has faded out slightly and can imagine it would need re-doing within the 8 weeks specified time. Would recommend, check out the other colours in the range if pink isn’t your thing
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
sarai
Hampshire
Review 1
Votes 0
5 out of 5 stars.
Amazing colour
4 years ago
[This review was collected as part of a promotion.] I was not sure I would like this but I am really pleased with the striking vibrant colour my hair is now. The dye is so simple to use and covers your hair easily so you get an even result. It does not drip or smell nasty either. I also like the conditioner which leaves my hair feeling soft and healthy.
The colour looks amazing, a pastel pink, and I am very pleased with it. I also like that my hair feels soft and bouncy.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Katie
Bristol
Review 1
Votes 0
3 out of 5 stars.
Lovely colour but it doesn't last!
4 years ago
[This review was collected as part of a promotion.] I absolutely loved this hair dye colour, it looked really vibrant after it was applied. However it says on the box that it lasts up to 8 weeks but after less than 2 weeks it's practically gone and has just left a rather dull colour in my hair. I have very white blonde hair underneath and hair dye tends to stick around in my hair for a long time - this one does not!
Originally posted on loreal-paris.co.uk
Shel
Norfolk
Review 1
Votes 0
4 out of 5 stars.
Amazing results
4 years ago
[This review was collected as part of a promotion.] AMAZING, so the last time I coloured my hair we were in full lockdown. So even if it looked rubbish, who was going to see it. This time, I have many face to face meetings and was a little concerned about how it would turn out like. I needed not to have worried at all. The colour went on easily and evenly. I’m completely in love with this colour.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
1 – 8 of 49 Reviews
