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Préférence Préférence Vivids Permanent Hair Colour - 1.102 Blue Black

4.5 out of 5 stars. 45 reviews
3600524018702 Preference Vivids Blue Black Packshot
Color
  • 3.161 Magnetic Plum
  • 8.624 Bright Red
  • 5.664 Cherry Red
  • 4.261 Dark Purple
  • 9.213 Rose Gold
  • 10.112 Silver Grey
  • 3.161 Magnetic Plumpreference vivids magnetic plum
  • 1.102 Blue Blackpreference vivids blue black
  • 8.624 Bright Redpreference vivids bright red
  • 5.664 Cherry Redpreference vivids cherry red
  • 4.261 Dark Purplepreference vivids dark purple
  • 9.213 Rose Goldpreference vivids rose gold
  • 10.112 Silver Greypreference vivids silver grey
  • preference-vivids_blue-black_hair_dye_packshot
  • Complementary Image 1
  • Complementary Image 1
  • Complementary Image 1
  • Complementary Image 1
Product Details
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks. This blue black hair dye will provide vibrant long last colour. *Instrumental test

NEW Preference Vivids range is our most innovative expertise in bold colours. This blue black hair dye formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

BENEFITS OF L'ORÈAL PARIS' PREFERENCE VIVIDS BLUE BLACK HAIR DYE:

- Achieve up to 3X shinier hair with Préférence black hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test 
- Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
- Made for all hair types, this silver hair dye comes in a gel texture and 150ml mix kit to provide an easy and even application.

RECOMMENDED HAIR COLOUR ROUTINE WITH THIS BLACK HAIR DYE:
Step 1: Apply hair dye according to packet instructions
Step 2: When washing your hair, use the Colour Protect Shampoo to nourish and prolong hair colour. Leave for one minute then rinse.
Step 3: Follow this with the Colour Protect Conditioner to further seal colour inside fibre and prolong radiance and shine.
How To Use

STEP 1 – PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before using this L'Oreal Preference silver hair dye, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the silver grey hair dye. Refer to instructions for development time. Apply conditioner that preserves the silver hair colour and then rinse thoroughly.

Ingredients

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1242572- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL •2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL •HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).

1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE •GLYCERIN. (F.I.L. C202321/2).

1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).

Reviews

Rating Snapshot

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5 starsstars

33
33 reviews with 5 stars.

4 starsstars

8
8 reviews with 4 stars.

3 starsstars

1
1 review with 3 stars.

2 starsstars

0
0 reviews with 2 stars.

1 starstars

3
3 reviews with 1 star.

Overall Rating

4.5
34 out of 39 (87%) reviewers recommend this product

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Value of Product, 1.0 out of 5
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Locale
1 to 8 of 45 Reviews .
1 – 8 of 45 Reviews
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Most Relevant
Auckland, New Zealand
Review 1
Votes 2
Age35 to 44
GenderFemale
1 out of 5 stars.

The worst product I've ever used

a year ago
So last night I coloured my hair using loreal prefrence vivids blue black. I have been coloring my hair for the last 20years, I always do it myself with box dye. As I mixed it I started to see that It was very runny. I started to apply and it went downhill from there. The colour dripped absolutely everywhere. It was running down my face and neck and proceeded to ruin my white bathroom in the process. All other brands of dye I have used have never dripped like that, it stays in the hair and is a bit thicker. This liquid was like oil, and since the blue black stains really badly most of my body and my bathroom are now purple. Most unhappy, will never use again or recommend

No, I do not recommend this product.

Helpful?
Quality of Product
Quality of Product, 1.0 out of 5
1.0
Value of Product
Value of Product, 1.0 out of 5
1.0
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for reaching out and detailing your experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Care team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) they will be able to document your feedback first hand.
Melbourne
Review 1
Votes 2
Age18 to 24
GenderFemale
1 out of 5 stars.

Misleading Product

2 years ago
Not Blue Black at all, i purchased this under the impression it would give my hair a slight tint of blue but nope nothing just straight jet black hair. I’m really disappointed because this is absolutely not what i wanted my hair to look like jet black and now it is. Avoid buying at all costs

No, I do not recommend this product.

  • Review photo 1.
Helpful?
Quality of Product
Quality of Product, 1.0 out of 5
1.0
Value of Product
Value of Product, 1.0 out of 5
1.0
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
blckrpr
Review 1
Votes 0
4 out of 5 stars.

Lasts a while

9 months ago
I bought it for a Billie Eilish concert and it came out SO good. I dyed it in July and it’s still here in September, however I wash my hair 1-2 times a week which is prob why it’s still here (it’s pretty faint but you can tell it’s dyed). I would say my hair is dark brown (it does get lighter in the summer, though) so I think it turned out well considering, One thing I will say is it KILLED my hair. It became so dry and I had sooo many split ends after it was unreal and my hair was never like this before. Weird smell when actually dying but after it was dyed I couldn’t smell anything.
ProsDurable
ConsLow quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Anonymous
Telford
Review 1
Votes 0
5 out of 5 stars.

Absolutely beautiful

3 years ago
I have been dying my hair black for sometime, have tried black blue in the past with no blue but as a middle aged women wanting a change I decided to give this a go and I was absolutely over the moon, was lovely hair dye to spread. No reaction, hair was not not dry when washed out, I was a little sceptical regarding the amount of blue or the lack of blue but I was very happy, my results were amazing shiny, black blue, hair colour, i will definitely be repurchase, a very happy customer
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Mariola2484
Southampton
Review 1
Votes 0
5 out of 5 stars.

Gel hair colour

4 years ago
[This review was collected as part of a promotion.] The lates new innovation from Loreal is making this gel permanent hair colour so easy to apply i use it myself at home the gel is better then before liquid hair colour which i was using the gel stays in place without making a mess , nice black colour with blue touch you can notice that my hair are more shiny, looking more healthy, i also notice that the gel dosent smell as strong as other hair colours so definitely i will be buying more
ProsHigh quality

Originally posted on loreal-paris.co.uk

fati18
Bolton
Review 1
Votes 0
5 out of 5 stars.

beautiful blue colour

4 years ago
[This review was collected as part of a promotion.] On my brown hair,the shade turned out beautiful!It was clearly visible but not too much and I loved it.It also brought extra benefits to my hair, like I have really noticed it to shine much more with the colour.I’ve had it for a couple weeks now and I must say that the colour hasn’t dulled much.Overall,with the application process and aftercare process also being simple and easy to understand,I think it’s a great hair dye.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

JenChi
Review 1
Votes 0
5 out of 5 stars.

Right Product, Wrong Shade (For Me)

2 years ago
[This review was collected as part of a promotion.] My hair is naturally soft black but starting to grey, especially noticeable around the hairline. I had intended to keep my hair natural, but was given the opportunity to try this product for free, and thought "why not?" First time ever dying my hair, I watched many YouTube tutorials in preparation for this experiment, despite the decent instructions. I bought hair dye kit (bowl, brush etc.), which I believe really helped with applying the dye. I found the application easy, if not messy, (my technique has improved since). The result kept my hair glossy and shiny. Overall, my hair just looked blacker, but where there were greys were now replaced by an electric royal blue. I can confirm the colour is permanent and though this shade did not suit my skin tone, I have now changed to Magnetic Plum from the same range and plan to keep using this product for the immediate future.

Originally posted on loreal-paris.co.uk

luanda111
canvey island
Review 1
Votes 0
5 out of 5 stars.

My favourite hair colour

4 years ago
[This review was collected as part of a promotion.] L’Oreal’s Blue Black is my favourite colour. I started to use this colour few years ago, and I still love it. It looks natural but also rebellious. Exactly what I need. It has a perfect grey coverage. L’Oreal Preference is very easy to apply and quick to wash off. Dying my hair at home is extremely easy with L’Oreal Preference and the colour is long lasting and gives me a younger look.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

1 – 8 of 45 Reviews
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Reviews

Rating Snapshot

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33 reviews with 5 stars.

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1 review with 3 stars.

2 starsstars

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1 starstars

3
3 reviews with 1 star.

Overall Rating

4.5
34 out of 39 (87%) reviewers recommend this product

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Most Relevant
Jamroll84
Review 1
Votes 0
4 out of 5 stars.

Great for a while

4 years ago
[This review was collected as part of a promotion.] Great...for a while. Although the dye itself is really great and delivers in terms of colour, the blue hue is notorious for being the trickiest to maintain and this product also falls into the same category. The blue fades very quickly from hair and it needs additional product to keep the blue tint. Other than this, Loreal delivers in terms of ease and application as always.

Originally posted on loreal-paris.co.uk

Browneyez
Review 1
Votes 0
5 out of 5 stars.

Amazing as Always !!!

4 years ago
[This review was collected as part of a promotion.] Cannot beat L'oreal for hair dye. And this was no exception. I used it on my black dyed hair and was surprised. There was a hint of blue coming through but maybe if id have used a second box it might have been more intense. As with long hair you really need two boxes. But loved the results. Really moisturising and left hair with a fantastic shine and gloss.
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

GeekgirlLiz
Review 1
Votes 0
5 out of 5 stars.

Great colour

4 years ago
[This review was collected as part of a promotion.] I love this colour. As my hair is dark it only really shows the blue colour when the light hits it. I dont mind that as its not too over the top colour. If you have long hair I recommend getting two boxes to make sure all the hair is covered. Again I recommend if you have larger hands to get your own gloves as these ones did not fit.

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Asha
Leeds, United Kingdom
Review 1
Votes 0
5 out of 5 stars.

Looks jet black but blue shows under the sun

4 years ago
[This review was collected as part of a promotion.] The dye was easy to work with and mixed well with the developer. I left it on for 30-35 minutes, washed it out and immediately saw the blue undertones in my hair. After naturally drying, it looks black in normal light but under the sun/flashlight you can definitely see the blue undertones. It looks black but has the blue undertones.
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

jane74
Review 1
Votes 0
5 out of 5 stars.

Great colour

4 years ago
[This review was collected as part of a promotion.] The product was easy to use and the instructions straightforward and easy to understand. Everything needed for an at home colour is provided in the box. Left hair feeling soft and smelling good without the dryness you sometimes get from home colouring products. The end colour was lovely and a bit different and I would use again.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

lizardbush
Lancashire
Review 1
Votes 0
4 out of 5 stars.

Great results. Lovely colour and soft, shiny hair

4 years ago
[This review was collected as part of a promotion.] Easy to use, nice smell. I love the black colour with blue sheen and have had a few compliments with people asking where I had it done. Good instructions etc but the fingers in the gloves need to be bigger , I'm a size 10 with slim fingers and they were hard to get off without tearing. My hair was soft and shiny after using.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Jaani
Leicestershire
Review 1
Votes 0
5 out of 5 stars.

Brilliant product. Great coverage

4 years ago
[This review was collected as part of a promotion.] I have black hair and have noticed few grey hair, This Blue/Black shade covers grey hair perfectly, Left it on for the full 30 mins, rinsed hair, I love the end results, Gorgeous color. Makes hair really soft. Very simple to use and contains a tube of hair conditioner and pair of disposable gloves
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

KatFiction
Wellingborough, Northamptonshire
Review 1
Votes 0
5 out of 5 stars.

The ultimate

4 years ago
[This review was collected as part of a promotion.] The L'Oreal Feria blue-black was always my go-to box dye. This is the step up from that. Easy to apply, it gives a great dark colour with an electric blue sheen. But the best bit is the condition it leaves your hair in. No matter how damaged and dull, this will always leave it looking fantastic.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

kmac
Scotland
Review 1
Votes 0
5 out of 5 stars.

Stunning colour

4 years ago
[This review was collected as part of a promotion.] Stunning colour and the dye left my hair feeling so soft and nourished. Super easy to apply and there's no horrible dye smell like you get with other brands which can sometimes be off-putting. The colour also lasts it doesn't fade at all, keeping it's vibrancy until you need to do your roots.
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Halley
London
Review 1
Votes 0
5 out of 5 stars.

Brilliant colour.

4 years ago
[This review was collected as part of a promotion.] I tried this even though I have dark hair. It left a really nice shine and a hint of colour on my hair especially when the light hits it. It’s like mermaid hair. Lol. My hair is soft and dot dry after using it and I will definitely try other colours in the range. I definitely recommend this!
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

MumofS
Review 1
Votes 0
4 out of 5 stars.

Awesome colour!

4 years ago
[This review was collected as part of a promotion.] This is a very easy to use hair dye, no drip and not a bad scent. The colour is amazing I absolutely love it. Black with a subtle blue shine to it just beautiful. Definitely recommended to anyone who fancies a change. I am naturally medium brown so this is quite a bold change for me!
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

friday85
Scunthorpe, north Lincolnshire
Review 1
Votes 0
4 out of 5 stars.

amazing colour!

4 years ago
[This review was collected as part of a promotion.] love the colour of this hair dye, makes my hair more vibrant, shinier and healthier in general. application was easy and quick with minimal effort. my hair also feels softer and knot free. would recommend to anyone who wants darker hair or looking to go dark as has multiple benefits!
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Sohayla
Manchester
Review 1
Votes 0
5 out of 5 stars.

Gel colour that will leave your hair amazing

4 years ago
[This review was collected as part of a promotion.] L’Oreal Preference Vivids is a great Gel colourant that leaves your hair moisturised. Application is well easy and is not as messy as normal box colourants. The colour is amazing and even on my dark hair I could see the blue tone. I would really recommend this product
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Sab98
Review 1
Votes 0
5 out of 5 stars.

Great dye

4 years ago
[This review was collected as part of a promotion.] I have used quite a few hair dyes and this one is really good. The colour is very good and vibrant. It was very easy to apply and the texture is good and not too runny or too dry. The scent was ok considering that it is a permanent dye. I would get this dye again

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Maria
Leamington Spa
Review 1
Votes 0
5 out of 5 stars.

Great dye!

4 years ago
[This review was collected as part of a promotion.] Absolutely love the new shades within the preference range. I use the original and switched to this and it is even more amazing! The colour is so vibrant and actually works on mg dark hair too. Doesn’t fade easily and I’m having to dye my hair less! Love it!
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Cherry
Manchester
Review 1
Votes 0
1 out of 5 stars.

It's a shame.

4 years ago
[This review was collected as part of a promotion.] Really look forward and receiving L'Oréal products to try and share, but unfortunately when it comes to Hair Colour I just can't use it. It makes my scalp very itchy and very dry. Glad that L'Oréal always advises people to test a small area first.
ProsHigh quality
ConsLow quality, Not durable

No, I do not recommend this product.

Originally posted on loreal-paris.co.uk

Naz12
Uxbridge
Review 1
Votes 0
5 out of 5 stars.

Vibrant!

4 years ago
[This review was collected as part of a promotion.] Amazing colour! Left my hair feeling great really moist and soft. I was was not expecting the colour to look as great as it did I would recommend this product to anyone looking for something a little bit different especially if they have dark hair
ProsHigh quality
ConsNot durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Beccy
Essex
Review 1
Votes 0
5 out of 5 stars.

Love this

4 years ago
[This review was collected as part of a promotion.] Love this hair dye, use to use this all the tine and now its back.. not only does it cover all greys but has the beautiful blue shine to it. Leaves your hair feeling soft manageable and sooo much shine. Long lasting and amazing colour love this.
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Kezza
Review 1
Votes 0
4 out of 5 stars.

Hair dye

4 years ago
[This review was collected as part of a promotion.] Hair dye was easy to mix and to apply. The dye was not too thin and therefore I didn’t make a mess like with some others. Hair feels light and conditioned, and looks healthy. The dye was darker than my usual choice but I love the colour

No, I do not recommend this product.

Originally posted on loreal-paris.co.uk

Polly
Birmingham
Review 1
Votes 0
5 out of 5 stars.

Wow

4 years ago
[This review was collected as part of a promotion.] I have fallen in love with this colour. It honestly is beautiful. I used this on a client and the shine this colour gives is unbelievable. It is very easy to use and i love the new packahing. I will be buying more of this item for sure

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Sabah
London
Review 1
Votes 0
5 out of 5 stars.

True to colour on box and results are amazing

4 years ago
[This review was collected as part of a promotion.] Easy application and instantly you see the colour developing with the blue tone on hair. No drip or mess with gel liquid. Hair is shiny and and blue is well noticeable. Love the undertone blue reflection and it gets vivid in the light
ProsHigh quality
ConsNot durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

KiKi1982
Oxford
Review 1
Votes 0
5 out of 5 stars.

I love this im recommending it to my friend /famil

4 years ago
[This review was collected as part of a promotion.] I gave this hair dye to my sister she dyed her hair and it looked so amazing she loved it and wants more thank you so much L'Oreal i will definitely recommend to my friends and family lovely product i would definitely recommend
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Joanna
London
Review 1
Votes 0
5 out of 5 stars.

Vivid colour

4 years ago
[This review was collected as part of a promotion.] This product gives a lively colour which is shiny and beautyfull. Hair looks stronger, fuller and are more manegable. The shine is unbelivable. Colour is dark and deep, not flat. The process is easy enough and the results great.
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

booboo
London
Review 1
Votes 0
5 out of 5 stars.

Great colour, long lasting and easy to use.

4 years ago
[This review was collected as part of a promotion.] I have tried L'oreal preference high intensity and it is a great colour, long lasting and easy to use. L'oreal preference high intensity has given my hair a new look, it does not make my hair look too bleached or too dark.
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Amirox
Hertfordshire
Review 1
Votes 0
5 out of 5 stars.

Vibrant colour

4 years ago
[This review was collected as part of a promotion.] Amazing colour , love the results, it's exactly like the box which is great! . Easy to apply, the smell is not very strong. Develops so quickly. I love the final result, my hair looks shiny, silky. Highly recommended
ProsHigh quality, Durable

Originally posted on loreal-paris.co.uk

Gail
Review 1
Votes 0
5 out of 5 stars.

Outstanding results, my hair is so shiny and soft.

4 years ago
[This review was collected as part of a promotion.] L’Oréal preference vivid hair colour instructions were so easy to follow. The colour was easy to apply. The results are outstanding my hair is so shiny and soft. Comments from friends and family have been wonderful.

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Hali J
Bristol
Review 1
Votes 0
5 out of 5 stars.

Excellent

4 years ago
[This review was collected as part of a promotion.] Perfect grey coverage with this hair colour. The blue tint is very subtle and looks lovely when the light hits the hair. My hair looks shiny, glossy and healthy, feels very soft and smooth and no scalp irritation.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Cece
Review 1
Votes 0
5 out of 5 stars.

Beautiful high-intensity colour

4 years ago
[This review was collected as part of a promotion.] Easy to use with clear instructions. The results are incredible. My hair has beautiful depth of colour and looks lovely in the sunlight. I love this shade and would highly recommend as it gives great results.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Chrissa
Milton Keynes
Review 1
Votes 0
5 out of 5 stars.

Beautiful product

4 years ago
[This review was collected as part of a promotion.] Beautiful product. So easy to apply. The kit contains all the instructions that are very easy to follow. Application is nice and easy and the end result it is beautiful. Hair is so shiny and feels so healthy.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Libby
Northern Ireland
Review 1
Votes 0
5 out of 5 stars.

Preference Vivids

4 years ago
[This review was collected as part of a promotion.] This is only the second time I have changed the colour of my hair to blue/ black and I must say that it looks great. My hair feels strong, looks healthy, shinny and is very smooth. I would recommend this.
ProsHigh quality, Durable

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

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1.102 Blue Black
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