Préférence Vivids 1.102 Blue Black Hair Dye | L'Oréal Paris® Australia & NZ
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Préférence Préférence Vivids Permanent Hair Colour - 1.102 Blue Black

3600524018702 Preference Vivids Blue Black Packshot
Color
  • 3.161 Magnetic Plum
  • 8.624 Bright Red
  • 5.664 Cherry Red
  • 4.261 Dark Purple
  • 9.213 Rose Gold
  • 10.112 Silver Grey
  • 3.161 Magnetic Plumpreference vivids magnetic plum
  • 1.102 Blue Blackpreference vivids blue black
  • 8.624 Bright Redpreference vivids bright red
  • 5.664 Cherry Redpreference vivids cherry red
  • 4.261 Dark Purplepreference vivids dark purple
  • 9.213 Rose Goldpreference vivids rose gold
  • 10.112 Silver Greypreference vivids silver grey
  • preference-vivids_blue-black_hair_dye_packshot
  • Complementary Image 1
  • Complementary Image 1
  • Complementary Image 1
  • Complementary Image 1
Product Details
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks. This blue black hair dye will provide vibrant long last colour. *Instrumental test

NEW Preference Vivids range is our most innovative expertise in bold colours. This blue black hair dye formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

BENEFITS OF L'ORÈAL PARIS' PREFERENCE VIVIDS BLUE BLACK HAIR DYE:

- Achieve up to 3X shinier hair with Préférence black hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test 
- Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
- Made for all hair types, this silver hair dye comes in a gel texture and 150ml mix kit to provide an easy and even application.

RECOMMENDED HAIR COLOUR ROUTINE WITH THIS BLACK HAIR DYE:
Step 1: Apply hair dye according to packet instructions
Step 2: When washing your hair, use the Colour Protect Shampoo to nourish and prolong hair colour. Leave for one minute then rinse.
Step 3: Follow this with the Colour Protect Conditioner to further seal colour inside fibre and prolong radiance and shine.
How To Use

STEP 1 – PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before using this L'Oreal Preference silver hair dye, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the silver grey hair dye. Refer to instructions for development time. Apply conditioner that preserves the silver hair colour and then rinse thoroughly.

Ingredients

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1242572- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL •2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL •HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).

1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE •GLYCERIN. (F.I.L. C202321/2).

1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).

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Overall Rating

4.5
34 out of 39 (87%) reviewers recommend this product

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1 to 8 of 45 Reviews .
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Auckland, New Zealand
Review 1
Votes 2
Age35 to 44
GenderFemale
1 out of 5 stars.

The worst product I've ever used

a year ago
So last night I coloured my hair using loreal prefrence vivids blue black. I have been coloring my hair for the last 20years, I always do it myself with box dye. As I mixed it I started to see that It was very runny. I started to apply and it went downhill from there. The colour dripped absolutely everywhere. It was running down my face and neck and proceeded to ruin my white bathroom in the process. All other brands of dye I have used have never dripped like that, it stays in the hair and is a bit thicker. This liquid was like oil, and since the blue black stains really badly most of my body and my bathroom are now purple. Most unhappy, will never use again or recommend

No, I do not recommend this product.

Helpful?
Quality of Product
Quality of Product, 1.0 out of 5
1.0
Value of Product
Value of Product, 1.0 out of 5
1.0
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for reaching out and detailing your experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Care team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) they will be able to document your feedback first hand.
Melbourne
Review 1
Votes 2
Age18 to 24
GenderFemale
1 out of 5 stars.

Misleading Product

2 years ago
Not Blue Black at all, i purchased this under the impression it would give my hair a slight tint of blue but nope nothing just straight jet black hair. I’m really disappointed because this is absolutely not what i wanted my hair to look like jet black and now it is. Avoid buying at all costs

No, I do not recommend this product.

Helpful?
Quality of Product
Quality of Product, 1.0 out of 5
1.0
Value of Product
Value of Product, 1.0 out of 5
1.0
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
blckrpr
Review 1
Votes 0
4 out of 5 stars.

Lasts a while

a year ago
I bought it for a Billie Eilish concert and it came out SO good. I dyed it in July and it’s still here in September, however I wash my hair 1-2 times a week which is prob why it’s still here (it’s pretty faint but you can tell it’s dyed). I would say my hair is dark brown (it does get lighter in the summer, though) so I think it turned out well considering, One thing I will say is it KILLED my hair. It became so dry and I had sooo many split ends after it was unreal and my hair was never like this before. Weird smell when actually dying but after it was dyed I couldn’t smell anything.
ProsDurable
ConsLow quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Anonymous
Telford
Review 1
Votes 0
5 out of 5 stars.

Absolutely beautiful

3 years ago
I have been dying my hair black for sometime, have tried black blue in the past with no blue but as a middle aged women wanting a change I decided to give this a go and I was absolutely over the moon, was lovely hair dye to spread. No reaction, hair was not not dry when washed out, I was a little sceptical regarding the amount of blue or the lack of blue but I was very happy, my results were amazing shiny, black blue, hair colour, i will definitely be repurchase, a very happy customer
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

Mariola2484
Southampton
Review 1
Votes 0
5 out of 5 stars.

Gel hair colour

4 years ago
[This review was collected as part of a promotion.] The lates new innovation from Loreal is making this gel permanent hair colour so easy to apply i use it myself at home the gel is better then before liquid hair colour which i was using the gel stays in place without making a mess , nice black colour with blue touch you can notice that my hair are more shiny, looking more healthy, i also notice that the gel dosent smell as strong as other hair colours so definitely i will be buying more
ProsHigh quality

Originally posted on loreal-paris.co.uk

fati18
Bolton
Review 1
Votes 0
5 out of 5 stars.

beautiful blue colour

4 years ago
[This review was collected as part of a promotion.] On my brown hair,the shade turned out beautiful!It was clearly visible but not too much and I loved it.It also brought extra benefits to my hair, like I have really noticed it to shine much more with the colour.I’ve had it for a couple weeks now and I must say that the colour hasn’t dulled much.Overall,with the application process and aftercare process also being simple and easy to understand,I think it’s a great hair dye.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

JenChi
Review 1
Votes 0
5 out of 5 stars.

Right Product, Wrong Shade (For Me)

3 years ago
[This review was collected as part of a promotion.] My hair is naturally soft black but starting to grey, especially noticeable around the hairline. I had intended to keep my hair natural, but was given the opportunity to try this product for free, and thought "why not?" First time ever dying my hair, I watched many YouTube tutorials in preparation for this experiment, despite the decent instructions. I bought hair dye kit (bowl, brush etc.), which I believe really helped with applying the dye. I found the application easy, if not messy, (my technique has improved since). The result kept my hair glossy and shiny. Overall, my hair just looked blacker, but where there were greys were now replaced by an electric royal blue. I can confirm the colour is permanent and though this shade did not suit my skin tone, I have now changed to Magnetic Plum from the same range and plan to keep using this product for the immediate future.

Originally posted on loreal-paris.co.uk

luanda111
canvey island
Review 1
Votes 0
5 out of 5 stars.

My favourite hair colour

4 years ago
[This review was collected as part of a promotion.] L’Oreal’s Blue Black is my favourite colour. I started to use this colour few years ago, and I still love it. It looks natural but also rebellious. Exactly what I need. It has a perfect grey coverage. L’Oreal Preference is very easy to apply and quick to wash off. Dying my hair at home is extremely easy with L’Oreal Preference and the colour is long lasting and gives me a younger look.
ProsHigh quality

Yes, I recommend this product.

Originally posted on loreal-paris.co.uk

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1.102 Blue Black
Préférence
Préférence Vivids Permanent Hair Colour - 1.102 Blue Black
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    Préférence Préférence Vivids Permanent Hair Colour - 1.102 Blue Blackis available at the following retailer(ss):
    • Chemist Warehouse Australia
    • Amazon.com.au + Marketplace
    • Priceline
    Préférence Préférence Vivids Permanent Hair Colour - 1.102 Blue Blackis available at the following retailer(s):
    • Chemist Warehouse NZ
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