Préférence Préférence Vivids Permanent Hair Colour - 5.664 Cherry Red

I have pretty dark brown hair and when its bleached it goes NUTS and takes MONTHS to get back to normal so I figured I would try this without bleach and HOLY- MY HAIR IS RED!! It's pretty bright too! Like I left it on minimum time and its working SO well. Gonna need to buy this one again! It also isn't fading too quickly which is really good! The conditioner smells great and leaves my hair super soft. I am SO glad I ignored the bad reviews.

[This review was collected as part of a promotion.] I really struggle with hair dyes as i always go red but unless i go bright red it always turns out a dark deep burgundy. This didnt go as bright as my usual one but also it wasnt as dark as some. It was ok but i doubt i will be changing from my usual preference. It did leave my hair feeling soft and the smell was pleasant. Overall my hair felt in good condition i just wasnt as pleased with the colour

[This review was collected as part of a promotion.] Amazed by this product. My hair is naturally dark bown, so I wasn't expecting more than a tint of red - but it's bright red, much brighter than the colour on the box. It looks like I bleached my hair before using this dye. I did leave it on for a few minutes longer than recommended, so that could be why. Overall I'm really impressed by this product and excited to keep using it.

[This review was collected as part of a promotion.] I absolutely loved this shade! It was a rich, bold red with multifaceted tones. The product was easy to mix and apply and did not leave my scalp feeling tight or sore as some other home colours have. Once i had rinsed out the colour the conditioning shot left my hair so soft and glossy. I have had lots of comments on my hair since and will definitely be using this shade again!

[This review was collected as part of a promotion.] Great product, however be aware this is very messy! The two part colouring cream is extremely runny which made a lot of mess whilst colouring my hair. The cream stained a lot of my face a scalp but did come off after a little scrubbing. The colour is great and very vibrant and will definitely use again, but next time will be more careful!

[This review was collected as part of a promotion.] This hair dye is very good. Its very easy to apply with clear instructions. The coverage was easy and i didnt find it had a strong smell to it. Once my hair was dry the coverage was great and even my stray grey hairs fully covered. I often find dyes leave my hair feeling very brittle and dry but this one was better than others ive used

[This review was collected as part of a promotion.] The colour of this is great and surprisingly actually suited me. It’s very vivid and that’s great. The only problem is the colour doesn’t last too well and fades away quite quickly. Pretty much every wash of my hair it was running red! It leaves your hair feeling in good condition though and is not drying. I would use it again.

[This review was collected as part of a promotion.] Really pleased with how vibrant and rich the colour is. It was really easy to apply and follow the instructions. I left it as directed and applied the conditioner. My medium brown hair now has a beautiful red tint and has been left feeling glossy and looking healthy and shiny. Would recommend

[This review was collected as part of a promotion.] Recently use this colour as I wanted a change in my normal hair colour. One thing I can’t say that this is a very bold colour and only if you are daring enough you will try this! It took some time to get used to however I am now loving my cherry red hair and I have received compliments for it

[This review was collected as part of a promotion.] I tried the Cherry Red colour and it is so lovely. Hard to say how well the colour will last as only put on 5days ago. Hair colour is vibrant. Hair feels soft and conditioned, looks shiny when the light hits it. The dye was easy to apply and did not drip whilst waiting for colour to develop

[This review was collected as part of a promotion.] I have recently switched to this dye and its a lovely product. The amount of sye was generous, i have bobbed hair and it was plenty. It was easy to apply. The end result was a lovely rich colour that had a simmering look in sunlight. My hair was left feeling soft and nourished

[This review was collected as part of a promotion.] What a transformation, easy instructions simple to follow. Feel like have had a treatment at the hairdressers (without the costs) hair feels fresh, soft, vibrant colour great range can’t wait to try them all. Long lasting value can’t be beat. Feel like a different person

[This review was collected as part of a promotion.] Loreal are my go to hair dye. Always leaves my hair super soft after dying. Easy to use. Only problem i find are the gloves are alitte small, i wouldn't say i had nog hands either. It came out a good colour not a bright as the box shows as my hair is quite dark.

[This review was collected as part of a promotion.] Simple and easy to follow instructions.I found it so easy to apply and plenty of it too as have longer length hair.
The coverage was amazing and left my hair feeling to nourished.
The colour intensity is amazing and I’m really happy with the end result.

[This review was collected as part of a promotion.] This is a fantastic colour, really vibrant and it made my hair really shiny. Like most L’Oreal colours it’s really easy to use and leaves your hair soft. I didn’t find the smell too bad for a hair colour and I’ll definitely use this range again.

[This review was collected as part of a promotion.] Wow, the colour of this is amazing. I was quite skeptical about going red but this is brilliant. It is really vibrant and so far the colour is lasting well and looks fabulous. My hair feels lovely and soft and this was easy to put on and use.

[This review was collected as part of a promotion.] This colour was just perfect- I was able to cover straight over previous (different brand) box dye with no issues. the colour has also gone on vibrant and multitonal which is amazing. the dye didnt have an offence smell and it was easy to apply.

[This review was collected as part of a promotion.] What a great product! Loved this product was very easy to use and was great to apply. The instructions were easy to follow and the end results were vibrant. The product had great texture and moisturising finish on my hair with a great colour

[This review was collected as part of a promotion.] not quite the colour I was expecting however is easy to use and not too drying. easy to apply and was enough in the bottle for medium length thick hair. used on previously auburn dyed hair so not sure if the colour was a good match for me

[This review was collected as part of a promotion.] I had a dark colour on previously so this resulted in the colour being a reddish brown which did look good and I was pleased wit. Glossy shine and soft hair as always with L’Oreal Preference which is why I love this hair colouring product.

[This review was collected as part of a promotion.] Such vibrant colour it really changed my look! I was felt feeling and looking energised and refreshed even rewaken! I think this is such a warm colour. It was so easy to apply and your hair will smell so nice afterwards! Love love love!

[This review was collected as part of a promotion.] Great hair dye, as it says on the box vivid colours - it really is a nice vivid colour. Easy to use, great results. Left hair feeling great and the look was excellent too - I need two boxes for my long thick hair. Over all I love it!

[This review was collected as part of a promotion.] Great vibrant shiny colour. When I choose the colour cherry red I was bit worried it would be ‘too’ red but it turned out to be a lovely mahogany red. Maybe because my hair was quite dark to begin with. Will definitely be using again

[This review was collected as part of a promotion.] Very clear instructions, so easy to apply, you may need 2 packets if your hair is very long. The colour was so lush. My hair felt thicker and the conditioner is creamy and makes your hair feel great and look so classy.

[This review was collected as part of a promotion.] This is my first time using this colour and I absolutely love it! I have thick hair so bought 2 boxes to ensure good coverage. I’m not expert at home colouring but found this easy to do and I’m happy with the results.

[This review was collected as part of a promotion.] As I have light coloured hair this colour took really well. The instructions were easy to follow and simple. As well as a lovely colour it left my hair feeling shiny and glossy for a while. Would definitely recommend

[This review was collected as part of a promotion.] I wasn’t sure if I would be daring enough to try this colour but I did and I love it! So easy to apply and left my hair feeling so soft and shiny and such a lovely colour too. Have had lots of compliments already!

[This review was collected as part of a promotion.] Nice bright colour and is easy to apply with nice spread of colour. Smell is good too, not too chemically. Cant say much for the lasting power of the colour yet but have received complements on the colour

[This review was collected as part of a promotion.] L’Oreal preference is the best hair dye I’ve used. It leaves my hair feeling silky, glossy and healthy.
The colour is so vibrant, even on dark hair. Looked salon dyed. It was very easy to apply at home.

[This review was collected as part of a promotion.] Beautiful, gorgeous red colour. Applied like a dream. Still looks vibrant after a couple of washes. Really easy to follow instructions. Everything you need to make your hair a gorgeous vivid red colour!