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Préférence Préférence Vivids Permanent Hair Colour - 5.664 Cherry Red

4.3 out of 5 stars. 43 reviews
preference-vivids_cherry-red_hair_dye_packshot
Color
  • 3.161 Magnetic Plum
  • 1.102 Blue Black
  • 8.624 Bright Red
  • 4.261 Dark Purple
  • 9.213 Rose Gold
  • 10.112 Silver Grey
  • 3.161 Magnetic Plumpreference vivids magnetic plum
  • 1.102 Blue Blackpreference vivids blue black
  • 8.624 Bright Redpreference vivids bright red
  • 5.664 Cherry Redpreference vivids cherry red
  • 4.261 Dark Purplepreference vivids dark purple
  • 9.213 Rose Goldpreference vivids rose gold
  • 10.112 Silver Greypreference vivids silver grey
  • Preference Vivids Hero Image
  • Complementary Image 1
  • Complementary Image 1
  • Complementary Image 1
  • Complementary Image 1
Product Details
Our NEW Préférence Vivids range provides bold, luminous colour full of reflects, that lasts up to 8 weeks. This red hair dye will provide vibrant long last colour. *Instrumental test

NEW Preference Vivids range is our most innovative expertise in bold colours. This cherry red hair dye formula is infused with a blend of powerful pure dyes selected by our hair colour experts for ultra-vibrant colours. *Instrumental test

BENEFITS OF L'ORÈAL PARIS' PREFERENCE VIVIDS CHERRY RED HAIR DYE:

- Achieve up to 3X shinier hair with Préférence red hair colour, featuring light reflecting dye, for a luminous colour full of reflects. *Instrumental test 
- Contains Shine Protect Conditioner that is enriched with a UV filter and Vitamin E to preserve your shine for up to 8 weeks of radiant colour (*if the shine protect conditioner is applied weekly).
- Made for all hair types, this silver hair dye comes in a gel texture and 150ml mix kit to provide an easy and even application.

RECOMMENDED HAIR COLOUR ROUTINE WITH THIS RED HAIR DYE:
Step 1: Apply hair dye according to packet instructions
Step 2: When washing your hair, use the Colour Protect Shampoo to nourish and prolong hair colour. Leave for one minute then rinse.
Step 3: Follow this with the Colour Protect Conditioner to further seal colour inside fibre and prolong radiance and shine.
How To Use

STEP 1 – PRE-COLOURING: Remember to be colour safe and always do your patch test 48 hours before using this L'Oreal Preference silver hair dye, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information.

STEP 2 – PREPARATION: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product overflowing.

STEP 3 – APPLY COLOUR: Part your hair into small, even sections and apply the silver grey hair dye. Refer to instructions for development time. Apply conditioner that preserves the silver hair colour and then rinse thoroughly.

Ingredients

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

1242572- Colourant Gel: AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE • GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID • ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUM HYDROXIDE • POLOXAMER 338 • OLEYL ALCOHOL •2,4-DIAMINOPHENOXYETHANOL HCL • 4-AMINO-2-HYDROXYTOLUENE • m-AMINOPHENOL •HYDROXYPROPYL BIS(N-HYDROXYETHYL-P-PHENYLENEDIAMINE) HCL • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • EDTA • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. C234406/1).

1190015- Developer Cream: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE •GLYCERIN. (F.I.L. C202321/2).

1217043 A- Shine Protect Conditioner: AQUA /WATER • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLAWAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE (F.I.L. C232981/1).

Reviews

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29
29 reviews with 5 stars.

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7 reviews with 3 stars.

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3 reviews with 1 star.

Overall Rating

4.3
31 out of 35 (89%) reviewers recommend this product

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Average Customer Ratings

Quality of Product
Quality of Product, 3.0 out of 5
3.0
Value of Product
Value of Product, 3.0 out of 5
3.0

    Filter Reviews

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    Locale
    1 to 8 of 43 Reviews .
    1 – 8 of 43 Reviews
    Sort by
    Most Relevant
    Adelaide Australia
    Review 1
    Votes 0
    Age25 to 34
    GenderFemale
    1 out of 5 stars.

    BRING BACK P67 PURE SCARLET

    2 years ago
    Extremely disappointed that Loreal Preference changed their range and ceased production for L'Oréal Paris Préférence Permanent Hair Colour - P67 Pure Scarlet. I used this colour for 5 years and it was perfect. I've attempted to use cherry red from their new "vivids" range, and it fades horribly in comparison to pure scarlet. Nothing has changed in my routine, but cherry red fades on my ends and leaves me with random orange parts, making my hair look uneven in colour after just a week. Pure scarlet would last 6 weeks! I'm so disappointed the range has changed and I think I'll need to find a new brand and colour that had the quality of the old range with pure scarlet.
    • Only one week into colour - fading to orange in sections of hair
    • Review photo 2.
    Helpful?
    Quality of Product
    Quality of Product, 1.0 out of 5
    1.0
    Value of Product
    Value of Product, 1.0 out of 5
    1.0
    Response from L’Oréal Paris Australia & New Zealand:
    2 years ago
    consumer care
    Thank you for your review. We appreciate your feedback and are keen to speak with you directly on 1300 659 359 to further understand your experience. Looking forward to hearing from you soon.
    Carrie
    Blackburn, Lancashire
    Review 1
    Votes 0
    3 out of 5 stars.

    Lovely end result colour, horrible smell !

    4 years ago
    [This review was collected as part of a promotion.] This was a gorgeous red colour but it had a horrible chemical smell whilst processing that was strong to me so a well ventilated room is a must. The dye itself I found to be quite runny so caution is required, alongside the terrible gloves, like very cheap black bin liners which ripped as I tried to put them on and were far too long in the fingers, so I ended up using some of my own instead. Once on the dye didn't irritate my scalp like some can and the included conditioner left my hair feeling soft and smelling flowery. Overall not one I think I would use again which is a shame as the colour really is nice.
    ProsHigh quality

    No, I do not recommend this product.

    Originally posted on loreal-paris.co.uk

    ACldn
    London
    Review 1
    Votes 0
    1 out of 5 stars.

    Much redder than the picture

    3 years ago
    This comes out so much redder than the pictures. I have dark brown hair and this came This comes out so much redder than the pictures. I have dark brown hair and this came out very dark but very bright red and not very brown - it looked liked I’d coloured my hair in with a red pen. Also the colour takes forever to stop running out of your hair - I have washed it 7 times now and the water and shampoo when I wash my hair is still a reddy pinky colour and its still staining my towels when I dry my hair
    ConsLow quality

    No, I do not recommend this product.

    Originally posted on loreal-paris.co.uk

    Robin
    London
    Review 1
    Votes 0
    5 out of 5 stars.

    I am surprised how good it turned out

    11 months ago
    On an impulse last weekend I bought the cherry red and applied two boxes on my hair. After blow drying and looking in the mirror for the first time, I had a severe whooaaa reaction. It’s bright and VIVID. I’m happy with the result. Looking forward to see if it lasts for a few weeks… Cons: low viscosity (a bit difficult to apply and easily makes a mess), difficult to wash it out after application (but I used two boxes), keeps staining your towels when damp against best OCD-level efforts.

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Samkh
    Birmingham, West Midlands
    Review 1
    Votes 0
    5 out of 5 stars.

    L'Oréal Cherry Red Hair Dye Review

    4 years ago
    [This review was collected as part of a promotion.] The cherry red colour was easy to mix with the simple step by step instructions. When the colour was extremely vibrant when applied on the hair. The texture was smooth and the dye wasn't too thin but was thick making it easy to spread over the hair which I liked as there was less mess. The fragrance also was very light too and never had a over powering smell of chemicals. Once washed with the give products in the box my hair felt luxuriously smooth and soft and wasn't dehydrated with this dye. The colour gave my hair a gorgeous shine and silky appearance. Overall I would say L'Oréal dye has to be my number 1 favourite in terms of hair dye and I would definitely recommend this product to family and friends who want to dye their hair at home and save money as its super easy and you get fast effective results
    ProsHigh quality, Durable

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    JodieLaurana
    Swansea
    Review 1
    Votes 0
    5 out of 5 stars.

    A beautiful red

    4 years ago
    [This review was collected as part of a promotion.] I really like this product, it was easy to apply by myself and didn't stink, it wasn't too difficult to remove from the skin but my glove broke and the red dye stayed on my hand for 2 days. I had previously dyed my hair brown 2 months back and the red dye was very bright on my roots and undyed hair compared to dyeing it onto the previously dyed hair. I really like the colour, it shines really nicely in the sun. I would definitely use this colour again.

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Frau Erdapfel
    Scotland
    Review 1
    Votes 0
    5 out of 5 stars.

    A beautiful glossy warm red.

    4 years ago
    [This review was collected as part of a promotion.] Cherry Red is a lovely warm red suitable for warm skin tones. I have highlights in my hair and this picked them up beautifully. The rest of my hair is black and the effect there was much subtler. If you are using this all over your hair, I recommend reducing the time you leave the product in at the roots of your hair if you want to avoid “hot roots”. The formula works well and isn’t too harsh. The gloves and conditioner were excellent quality.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Perth, WA
    Review 1
    Votes 0
    Age17 or under
    GenderFemale
    5 out of 5 stars.

    OBSESSED

    a year ago
    I have pretty dark brown hair and when its bleached it goes NUTS and takes MONTHS to get back to normal so I figured I would try this without bleach and HOLY- MY HAIR IS RED!! It's pretty bright too! Like I left it on minimum time and its working SO well. Gonna need to buy this one again! It also isn't fading too quickly which is really good! The conditioner smells great and leaves my hair super soft. I am SO glad I ignored the bad reviews.

    Yes, I recommend this product.

    Helpful?
    Quality of Product
    Quality of Product, 5.0 out of 5
    5.0
    Value of Product
    Value of Product, 5.0 out of 5
    5.0
    1 – 8 of 43 Reviews
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    Reviews

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    3 reviews with 1 star.

    Overall Rating

    4.3
    31 out of 35 (89%) reviewers recommend this product

    Review this Product

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    Average Customer Ratings

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    Quality of Product, 3.0 out of 5
    3.0
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    Customer Images and Videos

    • Only one week into colour - fading to orange in sections of hair
    • Review photo 2.

    Filter Reviews

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    9 to 38 of 43 Reviews .
    9 – 38 of 43 Reviews
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    Most Relevant
    wend
    Southampton
    Review 1
    Votes 0
    5 out of 5 stars.

    Vivid colour and shine

    4 years ago
    [This review was collected as part of a promotion.] I trialled this Preference Cherry Red Vivid Colours home hair colouring kit 2 weeks ago and have been extremely pleased with the result so far and have had quite a few compliments, both to the colour which is a vibrant red, and to my hairs condition and shine. I had never used a gel before, and found the product easy to apply with a non drip formula and a very easy application which covered root to tip evenly. After leaving it in for 30 minutes, I also found it washed out quickly without leaving a residue. The scent of the dye wasn't too strong and it also came with a good sized tube of conditioner which I am still using twice a week My hair feels light and is in great condition. The hairdye is enriched with Vitamin E and has a UV filter. It definitely lives up to it's shinier hair promise. I will be using this product and colour shade again.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Clogan31
    Barnsley
    Review 1
    Votes 0
    3 out of 5 stars.

    Ok but not my favourite

    4 years ago
    [This review was collected as part of a promotion.] I really struggle with hair dyes as i always go red but unless i go bright red it always turns out a dark deep burgundy. This didnt go as bright as my usual one but also it wasnt as dark as some. It was ok but i doubt i will be changing from my usual preference. It did leave my hair feeling soft and the smell was pleasant. Overall my hair felt in good condition i just wasnt as pleased with the colour

    Originally posted on loreal-paris.co.uk

    notamelia
    Oxfordshire
    Review 1
    Votes 0
    5 out of 5 stars.

    True cherry red.

    4 years ago
    [This review was collected as part of a promotion.] Amazed by this product. My hair is naturally dark bown, so I wasn't expecting more than a tint of red - but it's bright red, much brighter than the colour on the box. It looks like I bleached my hair before using this dye. I did leave it on for a few minutes longer than recommended, so that could be why. Overall I'm really impressed by this product and excited to keep using it.
    ProsHigh quality, Durable

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Emma W
    Hampshire
    Review 1
    Votes 0
    5 out of 5 stars.

    Vibrant Longlasting Colour

    4 years ago
    [This review was collected as part of a promotion.] I absolutely loved this shade! It was a rich, bold red with multifaceted tones. The product was easy to mix and apply and did not leave my scalp feeling tight or sore as some other home colours have. Once i had rinsed out the colour the conditioning shot left my hair so soft and glossy. I have had lots of comments on my hair since and will definitely be using this shade again!
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Lisa
    Lincolnshire
    Review 1
    Votes 0
    5 out of 5 stars.

    Messy!

    4 years ago
    [This review was collected as part of a promotion.] Great product, however be aware this is very messy! The two part colouring cream is extremely runny which made a lot of mess whilst colouring my hair. The cream stained a lot of my face a scalp but did come off after a little scrubbing. The colour is great and very vibrant and will definitely use again, but next time will be more careful!

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Amanda
    Stafford
    Review 1
    Votes 0
    5 out of 5 stars.

    Great coverage

    4 years ago
    [This review was collected as part of a promotion.] This hair dye is very good. Its very easy to apply with clear instructions. The coverage was easy and i didnt find it had a strong smell to it. Once my hair was dry the coverage was great and even my stray grey hairs fully covered. I often find dyes leave my hair feeling very brittle and dry but this one was better than others ive used
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Nice sheen
    Havant, Hampshire
    Review 1
    Votes 0
    5 out of 5 stars.

    Great colour

    4 years ago
    [This review was collected as part of a promotion.] The colour of this is great and surprisingly actually suited me. It’s very vivid and that’s great. The only problem is the colour doesn’t last too well and fades away quite quickly. Pretty much every wash of my hair it was running red! It leaves your hair feeling in good condition though and is not drying. I would use it again.
    ProsHigh quality
    ConsNot durable

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Madz1982
    Birmingham
    Review 1
    Votes 0
    5 out of 5 stars.

    Lovely Rich colour

    4 years ago
    [This review was collected as part of a promotion.] Really pleased with how vibrant and rich the colour is. It was really easy to apply and follow the instructions. I left it as directed and applied the conditioner. My medium brown hair now has a beautiful red tint and has been left feeling glossy and looking healthy and shiny. Would recommend
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Aaish
    Manchester
    Review 1
    Votes 0
    3 out of 5 stars.

    A bright and daring colour!

    4 years ago
    [This review was collected as part of a promotion.] Recently use this colour as I wanted a change in my normal hair colour. One thing I can’t say that this is a very bold colour and only if you are daring enough you will try this! It took some time to get used to however I am now loving my cherry red hair and I have received compliments for it
    ProsHigh quality, Durable

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Kezza
    Review 1
    Votes 0
    4 out of 5 stars.

    Cherry red hair dye

    4 years ago
    [This review was collected as part of a promotion.] I tried the Cherry Red colour and it is so lovely. Hard to say how well the colour will last as only put on 5days ago. Hair colour is vibrant. Hair feels soft and conditioned, looks shiny when the light hits it. The dye was easy to apply and did not drip whilst waiting for colour to develop

    Originally posted on loreal-paris.co.uk

    Felulla
    Birmingham
    Review 1
    Votes 0
    5 out of 5 stars.

    Lovely shimmering colour

    4 years ago
    [This review was collected as part of a promotion.] I have recently switched to this dye and its a lovely product. The amount of sye was generous, i have bobbed hair and it was plenty. It was easy to apply. The end result was a lovely rich colour that had a simmering look in sunlight. My hair was left feeling soft and nourished
    ProsHigh quality, Durable

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Louise
    Review 1
    Votes 0
    5 out of 5 stars.

    Change your colour

    4 years ago
    [This review was collected as part of a promotion.] What a transformation, easy instructions simple to follow. Feel like have had a treatment at the hairdressers (without the costs) hair feels fresh, soft, vibrant colour great range can’t wait to try them all. Long lasting value can’t be beat. Feel like a different person
    ProsDurable

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Louwhi
    Review 1
    Votes 0
    5 out of 5 stars.

    Good product.

    4 years ago
    [This review was collected as part of a promotion.] Loreal are my go to hair dye. Always leaves my hair super soft after dying. Easy to use. Only problem i find are the gloves are alitte small, i wouldn't say i had nog hands either. It came out a good colour not a bright as the box shows as my hair is quite dark.

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Jo cool
    Shrewsbury Shropshire
    Review 1
    Votes 0
    5 out of 5 stars.

    Fantastic coverage

    4 years ago
    [This review was collected as part of a promotion.] Simple and easy to follow instructions.I found it so easy to apply and plenty of it too as have longer length hair. The coverage was amazing and left my hair feeling to nourished. The colour intensity is amazing and I’m really happy with the end result.
    ProsHigh quality, Durable

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Steph Oliver
    Review 1
    Votes 0
    5 out of 5 stars.

    Fabulous!

    4 years ago
    [This review was collected as part of a promotion.] This is a fantastic colour, really vibrant and it made my hair really shiny. Like most L’Oreal colours it’s really easy to use and leaves your hair soft. I didn’t find the smell too bad for a hair colour and I’ll definitely use this range again.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Emma
    Cornwall
    Review 1
    Votes 0
    5 out of 5 stars.

    Fire!

    4 years ago
    [This review was collected as part of a promotion.] This colour was just perfect- I was able to cover straight over previous (different brand) box dye with no issues. the colour has also gone on vibrant and multitonal which is amazing. the dye didnt have an offence smell and it was easy to apply.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Lisa
    Review 1
    Votes 0
    5 out of 5 stars.

    Fantastic colour that sees to last

    4 years ago
    [This review was collected as part of a promotion.] Wow, the colour of this is amazing. I was quite skeptical about going red but this is brilliant. It is really vibrant and so far the colour is lasting well and looks fabulous. My hair feels lovely and soft and this was easy to put on and use.

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Naz1234
    Uxbridge
    Review 1
    Votes 0
    5 out of 5 stars.

    Vibrant !

    4 years ago
    [This review was collected as part of a promotion.] What a great product! Loved this product was very easy to use and was great to apply. The instructions were easy to follow and the end results were vibrant. The product had great texture and moisturising finish on my hair with a great colour
    ProsHigh quality
    ConsLow quality

    Originally posted on loreal-paris.co.uk

    BM001
    gloucestershire
    Review 1
    Votes 0
    3 out of 5 stars.

    like the gel - easy to apply without drips

    4 years ago
    [This review was collected as part of a promotion.] not quite the colour I was expecting however is easy to use and not too drying. easy to apply and was enough in the bottle for medium length thick hair. used on previously auburn dyed hair so not sure if the colour was a good match for me

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Wendy
    Hampshire
    Review 1
    Votes 0
    5 out of 5 stars.

    Glossy Hair

    4 years ago
    [This review was collected as part of a promotion.] I had a dark colour on previously so this resulted in the colour being a reddish brown which did look good and I was pleased wit. Glossy shine and soft hair as always with L’Oreal Preference which is why I love this hair colouring product.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Aniksha
    Hertfordshire
    Review 1
    Votes 0
    3 out of 5 stars.

    Hello new me!

    4 years ago
    [This review was collected as part of a promotion.] Such vibrant colour it really changed my look! I was felt feeling and looking energised and refreshed even rewaken! I think this is such a warm colour. It was so easy to apply and your hair will smell so nice afterwards! Love love love!
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Darah
    Birmingham
    Review 1
    Votes 0
    4 out of 5 stars.

    Vivid colour!

    4 years ago
    [This review was collected as part of a promotion.] Great hair dye, as it says on the box vivid colours - it really is a nice vivid colour. Easy to use, great results. Left hair feeling great and the look was excellent too - I need two boxes for my long thick hair. Over all I love it!
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Nikilll
    East anglia
    Review 1
    Votes 0
    5 out of 5 stars.

    Shiny vibrant colour

    4 years ago
    [This review was collected as part of a promotion.] Great vibrant shiny colour. When I choose the colour cherry red I was bit worried it would be ‘too’ red but it turned out to be a lovely mahogany red. Maybe because my hair was quite dark to begin with. Will definitely be using again
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Mandy
    Chislehurst
    Review 1
    Votes 0
    5 out of 5 stars.

    My colour is great

    4 years ago
    [This review was collected as part of a promotion.] Very clear instructions, so easy to apply, you may need 2 packets if your hair is very long. The colour was so lush. My hair felt thicker and the conditioner is creamy and makes your hair feel great and look so classy.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Kat10
    Greater Manchester
    Review 1
    Votes 0
    5 out of 5 stars.

    Beautiful colour!

    4 years ago
    [This review was collected as part of a promotion.] This is my first time using this colour and I absolutely love it! I have thick hair so bought 2 boxes to ensure good coverage. I’m not expert at home colouring but found this easy to do and I’m happy with the results.
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Leoni
    Review 1
    Votes 0
    5 out of 5 stars.

    Lovely colour

    4 years ago
    [This review was collected as part of a promotion.] As I have light coloured hair this colour took really well. The instructions were easy to follow and simple. As well as a lovely colour it left my hair feeling shiny and glossy for a while. Would definitely recommend

    Originally posted on loreal-paris.co.uk

    Karen J
    Surrey
    Review 1
    Votes 0
    5 out of 5 stars.

    Gorgeous colour!

    4 years ago
    [This review was collected as part of a promotion.] I wasn’t sure if I would be daring enough to try this colour but I did and I love it! So easy to apply and left my hair feeling so soft and shiny and such a lovely colour too. Have had lots of compliments already!
    ProsHigh quality

    Yes, I recommend this product.

    Originally posted on loreal-paris.co.uk

    Becky
    Review 1
    Votes 0
    4 out of 5 stars.

    Nice colour

    4 years ago
    [This review was collected as part of a promotion.] Nice bright colour and is easy to apply with nice spread of colour. Smell is good too, not too chemically. Cant say much for the lasting power of the colour yet but have received complements on the colour

    Originally posted on loreal-paris.co.uk

    Day1
    Review 1
    Votes 0
    4 out of 5 stars.

    Vibrant hair dye

    4 years ago
    [This review was collected as part of a promotion.] L’Oreal preference is the best hair dye I’ve used. It leaves my hair feeling silky, glossy and healthy. The colour is so vibrant, even on dark hair. Looked salon dyed. It was very easy to apply at home.
    ProsHigh quality

    Originally posted on loreal-paris.co.uk

    Nicola
    Liverpool
    Review 1
    Votes 0
    3 out of 5 stars.

    Not the best

    4 years ago
    [This review was collected as part of a promotion.] I wasnt too impressed with this hair colour. It didnt turn out the colour i was hoping for. It was more like a browny red. The colour also did not last very long as i have had to get it done again since
    ConsNot durable

    Originally posted on loreal-paris.co.uk

    9 – 38 of 43 Reviews
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