- 340ml
- 800ml
Product details
L'Oréal Paris Elvive Colour Protect Shampoo nourishes and preserves coloured hair for up to 40 washes*. Enriched with Vitamin Cg + UV filter to help prolong colour vibrancy and protect the hair fibre against UV aggressions.
Because Our Planet Is Worth It
This bottle uses up to 20% less plastic** and is made of 100% recycled plastic***.
*Instrumental test after application of the Colour Protect Shampoo and Conditioner of the range
**Verses the previous bottle. Plastic reduction varies depending on format size.
***Excluding dyes, additives and labels.
How To Use
1. Massage into wet hair, focusing on the scalp, then rinse.
2. Follow with Elvive Colour-Protect Conditioner.
3. Complete your routine and treat regularly with Elvive Colour-Protect Spray for lasting colour and radiance.
If contact with eyes occurs, rinse immediately and thoroughly with water.
Ingredients
1261452 B - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • GLYCOL DISTEARATE • SODIUM CHLORIDE • COCAMIDOPROPYL BETAINE • DIMETHICONE • PARFUM / FRAGRANCE • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • COCAMIDE MEA • COCO-BETAINE • ASCORBYL GLUCOSIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • HYDROXYCITRONELLAL • STEARETH-6 • PHENOXYETHANOL • ACETIC ACID • PEG-100 STEARATE • ETHYLHEXYL SALICYLATE • TRIDECETH-10 • TRIDECETH-3 • SALICYLIC ACID • LIMONENE • FUMARIC ACID • LINALOOL • AMODIMETHICONE • CARBOMER • CITRIC ACID • HEXYLENE GLYCOL • HEXYL CINNAMAL.
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
Reviews
Average Customer Ratings
Quality of Product, 1.2 out of 5
Value of Product, 1.6 out of 5
Filter Reviews
Rating
Locale
1 to 8 of 149 Reviews .
1 – 8 of 149 Reviews
Most Relevant
Sydney
Review 1
Votes 2
Age45 to 54
GenderFemale
1 out of 5 stars.
New formulation?
11 months ago
The Elvive range has recently changed it's packaging. Unfortunately it seems the formulation may have changed as well. I have boughts bottle after bottle of the old forumlation and it was my favourite shampoo and conditioner that worked so well for my fine blonde tinted hair, and smelt amazing too. I bought the new packaged range and am SO disappointed. The frangrance is way too strong and cheap and it now leaves my hair feeling dried out "crunchy", not soft and lovely like the old formulation. I then tried the coconut oil range but it left my hair the same. I threw out all my new bottles and am now searching for a new brand. Very disappointing.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Kitty1981
Review 1
Votes 0
4 out of 5 stars.
Smooth, nourished colour protection
3 hours ago
[This review was collected as part of a promotion.] This conditioner is brilliant for coloured hair. My highlights have left my hair a little worse for wear, so using this conditioner has been great for improving the overall appearance to leave it smoother and more nourished. I’ve only used it a few times to difficult to see if there’s any effect on colour fade just yet.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Laurana
Neath
Review 1
Votes 0
5 out of 5 stars.
Fantastic
3 hours ago
[This review was collected as part of a promotion.] Really good product and smells really nice. Helps keep the colour nice and bright and when used with the conditioner it makes my hair soft and silky. It's a great price and affordable too. I would definitely recommend to my friends and family and definitely would buy again.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Aims1069
London
Review 1
Votes 0
5 out of 5 stars.
Easy to use
3 hours ago
[This review was collected as part of a promotion.] Excellent product. Easy to use and makes my hair soft and luscious. Rubs in nicely and really easy to wash out. Bottle holds a really good amount of product and a small amount goes a long way
Would definitely recommend.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
NieceyNoo
Stourbridge
Review 1
Votes 0
5 out of 5 stars.
The best!
8 hours ago
[This review was collected as part of a promotion.] This shampoo is one of the best shampoos I've ever used! It's such a joy to use a product that smells amazing when you use it and lathers so well that I don't need a handful of it to wash my long hair. Followed by the conditioner just gave me the best results with soft, shiny hair that smells great!
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
NickyJay
North West England
Review 1
Votes 0
4 out of 5 stars.
Brightened my Colour!
a year ago
[This review was collected as part of a promotion.] As with all of L'Oréal shampoos and conditioners, lovely smell and texture. I used a small amount after before using the Colour Protect Conditioner. Loved the shine and my colour (about 3 months old) did appear more vibrant. Only drawback for me is, having fine hair, I find that using the conditioner along with the moisturising shampoo, weighs my hair down a little so the bounciness only last a day and then I have to rewash, as my hair looks a little flat and lifeless. Tried using only the shampoo, and as the shampoo is pretty luxurious, this worked better for my hair. Will be having a recolour soon, so will then if it helps to sustain the colour.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
annoyedtohell
uk
Review 1
Votes 0
1 out of 5 stars.
Formula Change Disaster
8 months ago
Now, one of the worst shampoos on the market They are actually putting SLS in the conditioner (which is a detergent) which will strip your hair of moisture and cause it to produce more oil, hence the feeling of greasy hair. They have also removed the coconut oil from it as well nad pumped a load of glycerin into it. It's making my hair hard to style and leaving it greasy by the end of the day. I used it for 20 plus years, but never again. I've tried numerous alternatives, and most of them are better than L'oreal, but still not the same.
I'm sure the formula change is a cost cutting exercise by some pen pusher with a calculator.
ConsLow quality
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
Australia
Review 1
Votes 3
Age25 to 34
GenderFemale
1 out of 5 stars.
Terrible! Greasy & tacky!
a year ago
New formula is absolutely terrible! My hair feels greasy and tacky after being washed. It almost feels like the product will not wash out of my hair. Leaving it greasier than it was before washing. There was no need to change the formula from the previous product. I have used the original colour protect for a few years which was great. No issues at all,however I’ve given this new formula a go for a couple of months now and could not recommend. I will need to find something else on the market
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 3.0 out of 5
1 – 8 of 149 Reviews
Reviews
Average Customer Ratings
Quality of Product, 1.2 out of 5
Value of Product, 1.6 out of 5
Filter Reviews
Rating
Locale
9 to 38 of 149 Reviews .
9 – 38 of 149 Reviews
Most Relevant
Tabbaz
Kent UK
Review 1
Votes 0
4 out of 5 stars.
Gentle on colours with a nice clean feel
a day ago
[This review was collected as part of a promotion.] I have never had a negative experience using any L'oreal hair product and this was certainly another positive one for me. The shampoo is just the right consistency and lathers nicely. My hair is coloured to try to hide my greys and I have no reason to believe that this strips any colour from my hair. It is a gentle shampoo. I would prefer a slightly stronger scent as I really dont think there was much of one and I do like my hair to smell as nice as it looks
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Whitianga, New Zealand
Review 1
Votes 2
1 out of 5 stars.
Really Disappointed
a year ago
Long-time user of this product, as I regularly dye my hair bright colours. After switching to the new formula for shampoo and conditioner, my hair post-wash and blow dry is greasy and crunchy/clumpy, and like I haven't even washed it! Thought maybe it was just me, but looked online and found a lot of people with the same experience. I just forked out $40NZD for the big pump bottles as well. Please consider reverting back to the existing formula, you are losing loyal customers :(
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for your review. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our NZ based consumer team a call on 0800 655 444 (Monday to Saturday, 10am-7pm NZST) that would be great. Looking forward to hearing from you soon.
MJW24
Derby
Review 1
Votes 0
5 out of 5 stars.
Superb!
a year ago
[This review was collected as part of a promotion.] Elvive Colour Protect Shampoo benefits from pure Vitamin Cg and UV filters to help prolong my colour and protect it against UV aggressors.
Only a small amount of this gorgeously scented shampoo (which is slightly different fragrance to the original) is needed to produce and abundance of rich lather, that rinses away cleanly, without stripping my colour, to leave my hair feeling thoroughly refreshed, nourished and perfectly prepped for my conditioner.
The revamped packaging is fully recyclable, made with 15% less plastic, and utilises recycled materials, while the cap is even easier to remove, making topping up with their eco-refills a doddle!
▪︎ 250ml
▪︎ PAO 12 months
▪︎ Made in France
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Manx
Northern Ireland
Review 1
Votes 0
5 out of 5 stars.
An awesome shampoo
a day ago
[This review was collected as part of a promotion.] This is great! I have coloured hair and this shampoo does not dull the colour at all. It even seems to enhance it. It washes really well and does not dry my hair. It leaves a fabulous fragrance and my hair feels fresh and clean.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Sydney
Review 1
Vote 1
Age55 to 64
GenderFemale
1 out of 5 stars.
The Elvive Shampoo and Conditioner
10 months ago
The Elvive range has recently changed and it's awful. I have been using this range for many many many years. When recently restocked and used I could not understand why the smell had changed and then myhair after a wash and conditioner is left greasy and flat. It's like I have rubbed oil on the top of my head of hair. I would really like a refund as have a few bottles . Will stop using. Whoever made this decision to change something so good clearly needs to review why
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Loulou
Stoke on trent
Review 1
Votes 0
5 out of 5 stars.
Smooth locks
a day ago
[This review was collected as part of a promotion.] I received this and used it the same night alongside the conditioner, it had a lovely fresh scent and lathers well. I am going to use this on holiday and then buy more, I am going to hide it from my family
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Elaine_Z
Review 1
Votes 0
3 out of 5 stars.
Scent
3 months ago
S'il vous plaît, ramenez l'ancien parfum, j'adore vos produits, le changement de parfum ne fait rien pour le système olfactif. Comme un bon repas, le sens contribue à 50 % du plaisir et tout comme les choses que nous appliquons à notre corps, il a le même effet qu'il vous donne envie de plus ou de moins. Soit cela vous laisse satisfait, soit non. Je suggérerais de ramener l'ancien parfum car pour vos clients, c'était un gros argument de vente. Je suis vraiment désolé de devoir vous le faire savoir. J'espère que vous écouterez votre clientèle.
Originally posted on loreal-paris.co.uk
livG
Worcester, West Midlands
Review 1
Votes 0
5 out of 5 stars.
Great for getting your hair looking vibrant again
a year ago
[This review was collected as part of a promotion.] My hair can get so dull colour wise in winter and although normal shampoos make it look clean, it just ends up looking not as bright as it could. I was keen to try this to see if it would make my hair bounce back to its full potential. I may have used more than I should have done when I applied it to wet hair as it lathered up really quickly and there was a lot of it. It washed out well without leaving any residue and once dry a few people did comment on how vibrant my hair looked. That was a much needed bonus.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
New formula survivor
Brighton and Hove
Review 1
Votes 0
2 out of 5 stars.
Disappointing new formula
6 months ago
I am so upset that I can't get the old version of Elvive color protect I've been using for years (and my mother as well). The new smell is disgusting: sickly sweet and overwhelming, stays on the hair after the wash. This is just too much. The shampoo itself got slightly worse, doesn't make my hair amazing any more. Such a shame I've purchase a big bottle. Will look for alternative, probably scent free - now I have this feeling like "any other shampoo could have same sickening smell, how would I kow buying online".
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
as11
London
Review 1
Votes 0
1 out of 5 stars.
Terrible new formula - PLEASE CHANGE
10 months ago
So so disappointed. I used to love this shampoo and conditioner, it made my hair feel so clean and voluminous and fresh. Now, the nice scent is gone and my hair feels greasy the next day. I can barely leave it two days before it desperately needs a wash again! It leaves it coated and feels heavy. Why change the formula? Everyone loved the previous one, a classic example of why change something if it isn't broken. Honestly, the new formula could not be worse.
BRING BACK THE OLD FORMULA!
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
Greasy hair
South west
Review 1
Votes 0
1 out of 5 stars.
New formula
9 months ago
Why have you changed what was a fantastic daily use shampoo and conditioner, so popular it was sold in bulk sizes in every store? Now my hair is greasy immediately after washing, it’s irritated my scalp and it smells artificial. If the prices had gone up to produce I would have paid more! I’ve now thrown out 5 bottles as even my husband won’t use it. Honestly I’m upset, after 7 years using every day I now cannot find anything of similar quality.
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
loonagirl
Essex
Review 1
Votes 0
5 out of 5 stars.
Very happy
5 days ago
[This review was collected as part of a promotion.] I’m really happy with this shampoo ,It cleans my hair well without stripping away the colour or leaving it feeling dry. My hair feels soft, fresh, and easy to style after every wash. I also like the pleasant scent, which isn’t too strong and lasts nicely. Since using it, my colour seems to stay vibrant for longer, and my hair looks healthier and shinier. It’s become a regular part of my hair care routine.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
DiDi
Yorkshire
Review 1
Votes 0
5 out of 5 stars.
Fresh smell, gentle ,moisturising and protecting
a year ago
[This review was collected as part of a promotion.] My natural hair colour is dark brunette, almost black. I have to colour my hair every 3 weeks to hide the grey roots at the parting. This shampoo helps retain the colour and keep the texture of my hair from drying out. It contsins a uv protection which we all know is necessary all year round for skin and hair. The shampoo is rich and creamy. It softens my hair and makes it feel smooth and healthy. Its a nessessity for dyed hair !
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
lizardbush
Lancashire
Review 1
Votes 0
5 out of 5 stars.
Great for coloured hair.
a year ago
[This review was collected as part of a promotion.] Love the bottle, especially the colour, it's easy to open and squeeze with wet hands. I didn't need too much for my shoulder length hair so the bottle will last a while, the fragrance is lovely and not too strong. On rinsing my coloured hair felt so much softer even before applying conditioner. Lovely rich feeling lather too. I use this along with the matching conditioner to make the colour last longer and look brighter
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
holita
north west
Review 1
Votes 0
1 out of 5 stars.
awful 'new' formula
10 months ago
been using the colour protect shampoo for years, fab feeling hair, lovely scent....had to purchase some the other day and god knows what you've done but the smell actually knocks me sick! thought it may have been a 'duff' batch but no no....repurchased and it's exactly the same! hair doesn't feel as clean and is visibly greasy after only a few hours....have to find a new shampoo now methinks! top job loreal! 👎
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
moau
Review 1
Votes 0
2 out of 5 stars.
Good if you want hair that looks greasy and flat
5 months ago
Used to be great - I've been using for over 2 decades, even although I did not colour my hair. It added shine and volume. Sadly the formulation has changed, and I end up with limp, greasy hair after washing, conditioning and drying. I need to wash my hair much more often now.
I'm going to buy an alternative product after I finish the bottle I have. It was giod for years, but now it is rubbish.
ConsLow quality
Originally posted on loreal-paris.co.uk
juehew
Merseyside
Review 1
Votes 0
5 out of 5 stars.
Little wonder!
a year ago
[This review was collected as part of a promotion.] After having my hair coloured, I've been on the look out for products to make the colour last, and found this little wonder! From the first use my hair felt nourished and the colour stayed "cleaner". Only a little it needed - my hair is long and thick - it lathered well and smells great with the fragrance lasting. I will definitely be making this part of my colour protecting routine.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Al0504
London
Review 1
Votes 0
4 out of 5 stars.
Strong fragrance but washes squeaky clean
3 days ago
[This review was collected as part of a promotion.] This shampoo was unusually runny in texture. However, it lathered well and felt like it was an effective cleanser. Also, it rinsed away with ease, leaving my hair squeaky clean very quickly. It did have a strong fragrance.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Moosh
Review 1
Votes 0
4 out of 5 stars.
I love it
10 months ago
I have used the old and new formula for this project, but I LOVE the new scent (contrary to many other reviews, the new scent is what I noticed first and enjoyed immediately). I have bleached and dyed straight hair and the new formula works very well for me, I can't see much difference between this and the old version; it makes my hair very soft and feels clean yet not dry at all.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Kittyfnn
devon
Review 1
Votes 0
5 out of 5 stars.
Lovely product
a year ago
[This review was collected as part of a promotion.] Another great conditioner - I've been using the Elvive hair range for years now. The range literally covers every hair need that you can think of. I have very long, fine hair with balayage. I've been using the conditioner (with the shampoo) for a couple of weeks, havent noticed any difference in my colour but my hair feels very nourished and healthy with no extra weight
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Beccaval95
Edinburgh
Review 1
Votes 0
1 out of 5 stars.
No longer buying since formula change
a month ago
This used to be my go to shampoo and conditioner combo. However last year I purchased a new bottle and noticed the smell has changed, loved the old smell however I could get past this. However after using it my hair was so greasy. I’m not sure what L’Oreal have done but they have significantly changed the formula and it’s an awful product now. Won’t be purchasing anymore.
ConsLow quality
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
Collette
Review 1
Votes 0
5 out of 5 stars.
No 1 Shampoo for dyed hair!
a year ago
[This review was collected as part of a promotion.] L'Oréal Paris Elvive Colour Protect Shampoo Is ideal for coloured hair. Unlike normal shampoo that can strip hair colour, this Elvive shampoo protect hairdye and keeps it lasting longer. On my dyed hair I know I can trust Colour Protect Shampoo due to using it for years. The gray hairs are hidden for longer. I like that this makes my hair glossy too! A great shampoo.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
rach541
Review 1
Votes 0
5 out of 5 stars.
Washes away the dirt but not the colour
a year ago
[This review was collected as part of a promotion.] I love this gentle shampoo that works into a smooth lather. I always try and delay washing my hair once it's newly dyed, as most shampoos tend to dull the colour. This shampoo is much kinder to the colour, washing away the dirt and not the colour. Like the matching conditioner, it has a wonderful fresh and fruity smell that leaves my hair refreshed but not diluted.
Originally posted on loreal-paris.co.uk
fati18
Bolton
Review 1
Votes 0
5 out of 5 stars.
Great shampoo
a year ago
[This review was collected as part of a promotion.] I’ve recently dyed my hair red and have been using this shampoo. It’s been a couple weeks and I can definitely say that the colour hasn’t lost much vibrancy and my hair always seems to have a glossy finished look. The shampoo itself has a really nice and smooth texture and has my hair and scalp feeling fresh. I genuinely have nothing bad to say about this shampoo!
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Australia
Review 1
Votes 0
Age45 to 54
GenderFemale
1 out of 5 stars.
So disappointed with changed formula
a year ago
After using this for over 10yrs I’m so disappointed with the change in formula. The smell is absolutely awful and it feels greasy. Unfortunately now feels like a cheap supermarket shampoo when it used to be so impressive both in feel and results. Will be scouting all the stores to find some old formula bottles to last until I have to find a new product.
Helpful?
Review 1
Votes 0
1 out of 5 stars.
Bring back the original formula
11 months ago
New fragrance is overpowering and new formulation leave scalp itchy and hair dry and crunchy. (Worst thing is there was no warning to the consumer the formula had changed so not only wasted money but puts peoples at risk of allergic reactions)
The old formula was perfect for my hair smelt amazing and left is silky but not greasy. Bring back the original
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
11 months ago
L'Oreal Paris
Thank you for detailing your experience. We take any reports which may relate to the safety of our products very seriously. Please contact our Consumer Care team to discuss at your earliest convenience, and they will be able to help explore whether you’re experiencing a reaction or can continue use. For prompt assistance, please contact our helpline on 1300 659 359 (open Mon-Sat, 9am to 5pm AEST).
LadyHP
Birmingham
Review 1
Votes 0
4 out of 5 stars.
Lovely!
a year ago
[This review was collected as part of a promotion.] I have long hair which is regularly coloured so it was worth giving this colour protecting shampoo a go. I used it alongside the colour shielding conditioner, which together should shield hair fibre and maintain the intensity and vibrancy of my hair colour. Too early to say, but my hair feels and smells nice lets hope it works.
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
EwaG
Swindon
Review 1
Votes 0
5 out of 5 stars.
Great for coloured hair
a year ago
[This review was collected as part of a promotion.] L'Oréal Paris Elvive Colour Protect Shampoo helps my hair colour stay vibrant for longer and keeps my hair in great condition. It makes my hair soft and silky, brushing is also a lot easier. It has a lovely fragrance, but it is not too strong. Best results when used together with colour protect conditioner. Highly recommend it!
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Rie01
Cheshire
Review 1
Votes 0
5 out of 5 stars.
Amazing product
a year ago
[This review was collected as part of a promotion.] Love this product it works really well on my long hair and smells amazing my hair is so much softer and eaiser to manage after using this product also this products packaging is now made with 15% less plastic and also uses recycled materials which is great for the environment . These bottles are now easier to refill as well .
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Stephyk
Leeds
Review 1
Votes 0
5 out of 5 stars.
Great shampoo
a year ago
[This review was collected as part of a promotion.] I have used Elvive for years and enjoy trying out their different ranges. This shampoo was their usual high standard. The scent is beautiful and the shampoo is so thick and lovely, you don’t need much to get a good lather. I used this alongside the conditioner and my hair felt lovely, clean, fresh and soft after using.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
9 – 38 of 149 Reviews
