Reviews
Average Customer Ratings
Quality of Product, 1.8 out of 5
Value of Product, 2.2 out of 5
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Locale
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1 to 8 of 49 Reviews .
1 – 8 of 49 Reviews
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FrauErdapfel
Scotland
Review 1
Votes 0
4 out of 5 stars.
A vivid warm red - suits olive and warm skin tones
4 years ago
[This review was collected as part of a promotion.] My hair is naturally a level 1-2 but has been lightened to a level 4. This formula mixes easily but comes out rather runny - so be careful to cover clothes and carpets. I’ve had really bright hot roots in the past from dying my hair with an intense hair colour with lift, so I didn’t leave it on my roots for too long. This worked fine. There is ammonia in the formulation so it does dry your hair out - not for already damaged hair and it smells really strong. That said the shade came out a warm red that was flattering for my skin tone. I’m trying not to wash it too much but plan to top it up with temporary hair colour in between doing my roots to keep it looking vibrant.
Originally posted on loreal-paris.co.uk
Sydney
Review 1
Votes 0
Age25 to 34
GenderFemale
1 out of 5 stars.
Please PLEASE bring back the old formula
2 years ago
I have been red for 12 years and I have been using the Loreal Paris Preference brand since day one but in the previous colour formula of Pure Scarlet and London (very intense red). I don't know WHY thet changed the formula again but this version is FAR too light. It's a good 3 shades lighter than the previous formula which means it fades so much faster and makes it look so washed out. It's such a shame because this was my ride or die (I mean ride or dye...?)
Now I will have to find another brand because this is just unusable on my hair. Please, PLEASE bring it back - I am begging you.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 2.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Thank you for your review. We appreciate your feedback and are keen to speak with you directly on 1300 659 359 to further understand your experience. Looking forward to hearing from you soon.
Kayplym
Plymouth
Review 1
Votes 0
1 out of 5 stars.
Faded so quickly
4 years ago
Changed hair colour to Bright Red from copper, the gel is quite runny and can make a bit of a mess if you're not careful. This smell isn't too overpowering which is good. However, the dye isn't particularly strong as it has faded so much already after 2 washes particularly on my ends which has never happened with other brands before. So I currently have very vibrant red roots and front section and almost watermelon/grapefruit coloured ends and back despite using the conditioner and red enhancing shampoo. I even tried reapplying the colour but it refuses to take leaving me to believe that this colour isn't suitable for already coloured hair. Wouldn't recommend and will be going back to Garnier Ultra Colour or Swarzkopf Live.
ConsLow quality, Not durable
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
LP_NI
Northern Ireland
Review 1
Votes 0
1 out of 5 stars.
Not good for mid-dark brown hair
4 years ago
Despite the pictures on the box for each starting hair colour, my medium brown hair just went a darker brown after using the “bright red” dye. There is a definite red cast to my hair in strong sunlight but nothing like the results shown. My hair also felt very very parched and frizzy after the using this, substantially more so than with other permanent at home box dyes, even compared to other L’Oréal ranges. Would never purchase any colour from this range again myself nor recommend it to anyone with dry hair or any shade from medium brown or deeper.
ConsLow quality
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
New Zealand
Review 1
Votes 0
Age45 to 54
GenderFemale
1 out of 5 stars.
Nowhere near as good as the previous colour
4 months ago
I tried this as P67, the previous shade I used, was discontinued. Went in okay but not as evenly due to needing to go onto dry hair vs wet hair. A bright colour but was quite faded after two weeks. So: not as rich a colour as I liked, not as good to get an even result, and didn't last as a colour. I will not buy this again. I hope that L'Oreal listens to customers and brings back the colour that a number of people loved and would buy over and over, because this colour is not a good replacement.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Lana83
London. Essex
Review 1
Votes 0
4 out of 5 stars.
Good colour but damaged hair.
4 years ago
[This review was collected as part of a promotion.] I used it few times. Smell is ok. Easy to apply. Great colour as a result. But it is damages hair so much. When i read more careful about it i realise that this product wirking in few steps. First step it is making your hare eithout tone with peroxid and after it is coloured your hair in red tone. Colour is fantastic.very bright. But after just few washes is washing out and not so bright and glowing any more. I will not buy it again because it will kill my hair.
ProsDurable
ConsNot durable
Originally posted on loreal-paris.co.uk
Perth, WA
Review 1
Vote 1
Age18 to 24
GenderFemale
1 out of 5 stars.
Disappointed
4 years ago
Didn't even changed the colour of my hair, very disappointing
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
4 years ago
L’Oréal Paris
We appreciate your feedback. There are a few reasons why you may not have achieved full coverage and we welcome you to contact our consumer affairs team on 1300 659 359 (Mon-Sat, 7am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
LuminaLu
South West
Review 1
Votes 0
5 out of 5 stars.
Great dye for a budget bold colour!
4 years ago
I have used this dye twice now and I love it. I have naturally medium brown hair and this brightens my hair to a vibrant red with no bleach which is amazing. It does fade so redying hair every 8 weeks or so is necessary, but my hair faded to quite a pretty reddish copper so I’m not mad. It leaves hair feeling soft, doesn’t smell too strongly and the gel is really good for being able to see where you have and haven’t applied due to on your hair. I love it!
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
1 – 8 of 49 Reviews
Reviews
Average Customer Ratings
Quality of Product, 1.8 out of 5
Value of Product, 2.2 out of 5
Filter Reviews
- color
- satisfaction
- vivid
- application
- sheen
- brightening
- smell
- coverage
Rating
- 1 star
- 2 stars
- 3 stars
- 4 stars
- 5 stars
Locale
- English
- English (Australia)
9 to 38 of 49 Reviews .
9 – 38 of 49 Reviews
Most Relevant
- Most Relevant
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- Lowest to Highest Rating
- Most Recent
milly
Review 1
Votes 0
5 out of 5 stars.
Lovely red tone achieve on my dark hair
4 years ago
[This review was collected as part of a promotion.] Easy to apply hair dye (like all Loreal hair dyes) but this was applied to my already dark hair so didn't achieve the colour on the box, as you would expect putting this colour over dark hair BUT did get a lovely dark brown / deep red highlight / tone (as such) colour from it. Obviously the roots are brighter (more red tone) but overall loved the look ! As always after using any loreal colour, after rinsing and conditioning my hair felt and smelt great
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Beighteyes24
Cardiff, South Wales
Review 1
Votes 0
5 out of 5 stars.
Amazing vibrant colour!
4 years ago
[This review was collected as part of a promotion.] Absolutely fantastic hair dye! I used this to dye the ends on my daughters brown hair & I can’t believe how vibrant the red turned out from being dyed straight onto her natural hair colour without having to bleach it first like you have to do with many other brands of bright hair colour dyes, so this dye is definitely much kinder to your hair. Quick & easy to use with outstanding results, I highly recommend & will definitely be buying more!
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
PetitBoutDeSoleil
Hampshire
Review 1
Votes 0
5 out of 5 stars.
Stunning, vibrant colour!
4 years ago
[This review was collected as part of a promotion.] When i first received this product..i was a bit apprehensive that this colour might be a bit too intense for me..but was excited to see the outcome! The colour is easy to mix and apply without fuss and minimal mess and the scent is not overpowering. The reinforcing conditioning treatment smells amazing and leaves hair feeling gorgeous soft and managable! The finished colour was vibrant, rich and multi tonal...i love it!!
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Rebecca
Cardiff South Wales
Review 1
Votes 0
4 out of 5 stars.
Great for natural hair
4 years ago
[This review was collected as part of a promotion.] Lovely Vibrant Hair colour. As you can see from photos that it takes really well to natural hair colour but not so well on the bottom half where my hair was previously coloured that I have been growing out. So I would highly recommend this product if your going to use it on natural hair and not for pre coloured hair. It leaves hair feeling and looking healthy unlike other products tried in the past.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Ann123
Suffolk
Review 1
Votes 0
5 out of 5 stars.
Brightest red dye I’ve found!
3 years ago
This is my go to for bright red hair , other brands I’ve used in the past never come out brightest red does what it says on the box
I’ve long hair and one box enough for coverage , others dyes never enough and conditioner leaves my hair soft and shiney , enough for another couple of washes to
I don’t find Colour fades quick , I only re do when roots when they become too visible
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Nikkirose111
Review 1
Votes 0
2 out of 5 stars.
Lovely colour, damaging to hair
3 years ago
The colour is exactly what I wanted it bright and vibrant which I wanted but I’d doesn’t last and fades really quickly after the first few washes my hair was watermelon colour. Also it completely ruined the health of my hair. It felt dry and broken. I’ve been bleaching my hair for years but have never had it damage my hair like this red. So for that reason I will avoid it.
ConsNot durable
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
Hobart Tasmania
Review 1
Vote 2
Age55 to 64
GenderFemale
5 out of 5 stars.
Thank goodness!
4 years ago
Thank you Loreal Paris for finally bringing back a true bright red! I used to use Pure Spice Power but it was callously discontinued. Please don’t discontinue this one!
Yes, I recommend this product.
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
4 years ago
L’Oréal Paris
Thank you for sharing your feedback! We're so happy to hear that you've been loving our Préférence Vivids Permanent Hair Colour in Bright Red.
Kikicat
Staffordshire
Review 1
Votes 0
5 out of 5 stars.
Very stunning red!
4 years ago
[This review was collected as part of a promotion.] I had high hopes when I saw the beautiful red colour on the box and I'm so happy I wasn't disappointed! The colour was easy to apply and there was plenty of dye for my passed shoulder length hair. The colour is absolutely stunning and my hair feels and looks soft, shiny and healthy. I love seeing it in the sunlight because it looks very vivid and radiant
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Julia
London
Review 1
Votes 0
5 out of 5 stars.
Lovely red colour
4 years ago
[This review was collected as part of a promotion.] This works well on my dark brown hair, turning it a lovely deep red. Covers up any grey hairs easily. The hair dye itself is easy to use - the colour itself comes in a small bottle as opposed to a tube, which is appreciated. As well, the conditioner is a tube, rather than a sachet. Just makes life easier. The conditioner smells good too.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
felulla
Birmingham
Review 1
Votes 0
5 out of 5 stars.
Lovely shimmer!!
4 years ago
[This review was collected as part of a promotion.] This hair dye is lovely. The colour is long lasting, which is surprising when it's such a bright colour.
It was easy to apply and goes quite far. My hair length is just below my shoulders and it applies all over quite easily.
The shimmering effect is a lovely touch. My hair looks healthy and shiny. Lovely hair dye
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Clogan31
Barnsley
Review 1
Votes 0
3 out of 5 stars.
Doesn’t last as long
4 years ago
[This review was collected as part of a promotion.] I normally use another brand of bright colours and their red is a lot brighter than this turns out with me. Unfortunately this one originally comes out quite a dark auburn rather than bright red. Ive also found that the colour washed out a lot quicker than my usual brand. I dont think i will be swapping over soonm
ConsNot durable
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
Kady
South West
Review 1
Votes 0
5 out of 5 stars.
Fab
4 years ago
[This review was collected as part of a promotion.] I love this colour. It was super bright, it was conditioning and didnt leave my hair feeling like straw or damage the ends. Unfortunately it faded quickly but all reds do on my hair so this was expected. I dont have any greys so can't comment on that coverage but the coverage on my naturally ginger hair was great.
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Keeleyayla
Surrey
Review 1
Votes 0
5 out of 5 stars.
Great colour
4 years ago
[This review was collected as part of a promotion.] Wow what an amazing colour ! Really easy to use and apply !( Little truck tho put some Vaseline around your hairline and ears to help get rid of any colour) ! My hair feels really soft after using the reinforcing conditioner! The colour is really vibrant and my hair has an amazing shine to it ! Love it
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Madz1982
Birmingham
Review 1
Votes 0
5 out of 5 stars.
Bold bright colour
4 years ago
[This review was collected as part of a promotion.] Lovely colour - bold and bright with an almost metallic like shimmer. It covered my greys really well and left my hair feeling in good condition and looking shiny. The instructions were easy to follow, it smelled nice and my hair was left looking lovely. Would recommend.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Sryz
London
Review 1
Votes 0
5 out of 5 stars.
Wow!!!
4 years ago
[This review was collected as part of a promotion.] I used this to colour my sister’s hair which is very light brown and the colour was so brilliant and the shine OMG, I have never seen a hair so shiny after colouring. The texture of the colour is kind of like gel. You have to try it yourself to believe it, so good.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Kat F
Northamptonshire
Review 1
Votes 0
5 out of 5 stars.
Shiny!
4 years ago
[This review was collected as part of a promotion.] If I have to use a box dye, L'Oreal is my go-to brand. The level of coverage and shine on this is amazing! The colour comes out on my hair tone exactly as shown on the box. The only point to consider is that you may need 2 boxes for particularly long, thick hair.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Ginijaz
Scunthorpe
Review 1
Votes 0
4 out of 5 stars.
Wowzers!
4 years ago
[This review was collected as part of a promotion.] If you want something that stands out in a crowd, choose this brightly dense colour, wow! The product is not complicated to use, with an easy, usual application.My hair felt like it had been ‘treated’ Sift manageable, and above all, fantastic and lasting result
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Nicxxx
County Durham
Review 1
Votes 0
5 out of 5 stars.
Feel like a new woman
4 years ago
[This review was collected as part of a promotion.] Fabulous colour, my new fave. I wanted to take a chance and try something different, so glad I do. I feel like a new woman, it’s given me a spring in my step and looks absolutely gorgeous. The colour is very glossy and vibrant, I’m getting compliments all day
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
mummymania
Bournemouth
Review 1
Votes 0
5 out of 5 stars.
Love it
4 years ago
[This review was collected as part of a promotion.] I was firstly attracted to the bold colour. And what a colour it is. I was not disappointed. Very easy to use and follow the instructions. Goes on easily and I made no mess in the bathroom. Smelt lovely, nothing chemical about it. And great vibrant results
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Numanoid
Essex
Review 1
Votes 0
1 out of 5 stars.
WORST HAIR DYE I HAVE EVER USED!!!!!
4 years ago
I dyed hair four days ago, have washed it and used the conditioner that comes with it.
My pillow is covered in red dye, after a shower my hair towel is red, and just a few minutes after I cleansed my face and neck and the cotton wool turned red!
No, I do not recommend this product.
Originally posted on loreal-paris.co.uk
Christchurch, NZ
Review 1
Votes 0
Age35 to 44
GenderFemale
1 out of 5 stars.
Not as good as previous red
a year ago
Tried this as an alternative to the previous red (P67 Pure Scarlet/London). Not as easy to apply, the colour wasn't as nice and it faded within two weeks. Please bring back the previous formulation - it was an awesome colour and would last well!
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 2.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for your review. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our NZ based consumer team a call on 0800 655 444 ((Monday to Saturday, 10am-7pm NZST)) that would be great. Looking forward to hearing from you soon.
notamelia
Oxfordshire
Review 1
Votes 0
4 out of 5 stars.
Not my preference, but not bad.
4 years ago
[This review was collected as part of a promotion.] I feel like my natural hair colour was too dark to get the best results from this hair dye, but it still gave my hair a boost of colour - it just wasn't quite as bright as I'd hoped for. It was super easy to apply, and the smell is pleasant too.
ProsDurable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Nikki
Review 1
Votes 0
5 out of 5 stars.
Stand out from the crowd!
4 years ago
[This review was collected as part of a promotion.] Lovely colour. Easy to read instructions and easy to apply without any mess afterwards. I love the colour, the smell of my hair after applying the conditioning treatment. Highly recommend this to try and love! Vibrant colour new me.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Sophie
Durham, North East
Review 1
Votes 0
5 out of 5 stars.
Love this hair dye
4 years ago
[This review was collected as part of a promotion.] I love this bright red hair dye! I love the colour it goes, it’s very vibrant and bright. It also makes the hair look shiny and healthy and bright. I would recommend this hair dye if anyone is wanting a nice bright red colour.
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
Christina
London
Review 1
Votes 0
5 out of 5 stars.
Amazing hair dye
4 years ago
[This review was collected as part of a promotion.] This is a really bold and bright colour. Didn’t leave my hair feeling dried out or lacking shine. My hair looks healthy and shiny with really bright and bold colour to it. Very happy with my experience using this product!
ProsHigh quality, Durable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
cherryloz
Leeds
Review 1
Votes 0
4 out of 5 stars.
Really nice red
2 years ago
[This review was collected as part of a promotion.] Love this colour. I love bright vivid colours on my hsir and this was great. It looked nice, smelt nice and left my hair shiny and moisurised. The red lasted fir quire a while before the colour felt it needed refreshing.
ProsHigh quality
Originally posted on loreal-paris.co.uk
Aims1069
London
Review 1
Votes 0
5 out of 5 stars.
Amazing coverage
4 years ago
[This review was collected as part of a promotion.] Amazing coverage!! Great quality colour and good size bottle for the amount of hair I have. I didn’t feel any major damage to my hair after using it but it did feel a bit dry. Definitely condition twice after colouring!!
ProsHigh quality
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
LesleyMilo
Review 1
Votes 0
4 out of 5 stars.
Stunning colour
4 years ago
[This review was collected as part of a promotion.] This was a good colour, easy to use and not and no over powering smell. The conditioning treatment left hair soft and bouncy. Good results, but need to see how colour is after a few washes, but so far a pleasing result.
Originally posted on loreal-paris.co.uk
Joanne
East Midlands
Review 1
Votes 0
5 out of 5 stars.
Very Vibrant Colour
4 years ago
[This review was collected as part of a promotion.] Brilliant Colour so very vibrant. I found it easy to use the mixing of the products is really easy. I like the the fragrance. The conditioner that comes with it is really nice my hair felt really good after colouring it
ProsHigh quality, Durable
Originally posted on loreal-paris.co.uk
Sammysjb
London
Review 1
Votes 0
5 out of 5 stars.
Bold is beautiful
4 years ago
[This review was collected as part of a promotion.] The instructions are well layed out enough product to cover root to tip evanly development time was quick with a full coverage pigment all over the head lasted longer then my regular colour would definitely recommend
ProsHigh quality
ConsNot durable
Originally posted on loreal-paris.co.uk
9 – 38 of 49 Reviews
