Préférence Préférence Vivids Permanent Hair Colour - 8.624 Bright Red

[This review was collected as part of a promotion.] Absolutely fantastic hair dye! I used this to dye the ends on my daughters brown hair & I can’t believe how vibrant the red turned out from being dyed straight onto her natural hair colour without having to bleach it first like you have to do with many other brands of bright hair colour dyes, so this dye is definitely much kinder to your hair. Quick & easy to use with outstanding results, I highly recommend & will definitely be buying more!

[This review was collected as part of a promotion.] When i first received this product..i was a bit apprehensive that this colour might be a bit too intense for me..but was excited to see the outcome! The colour is easy to mix and apply without fuss and minimal mess and the scent is not overpowering. The reinforcing conditioning treatment smells amazing and leaves hair feeling gorgeous soft and managable! The finished colour was vibrant, rich and multi tonal...i love it!!

[This review was collected as part of a promotion.] Lovely Vibrant Hair colour. As you can see from photos that it takes really well to natural hair colour but not so well on the bottom half where my hair was previously coloured that I have been growing out. So I would highly recommend this product if your going to use it on natural hair and not for pre coloured hair. It leaves hair feeling and looking healthy unlike other products tried in the past.

This is my go to for bright red hair , other brands I’ve used in the past never come out brightest red does what it says on the box
I’ve long hair and one box enough for coverage , others dyes never enough and conditioner leaves my hair soft and shiney , enough for another couple of washes to
I don’t find Colour fades quick , I only re do when roots when they become too visible

The colour is exactly what I wanted it bright and vibrant which I wanted but I’d doesn’t last and fades really quickly after the first few washes my hair was watermelon colour. Also it completely ruined the health of my hair. It felt dry and broken. I’ve been bleaching my hair for years but have never had it damage my hair like this red. So for that reason I will avoid it.

Thank you Loreal Paris for finally bringing back a true bright red! I used to use Pure Spice Power but it was callously discontinued. Please don’t discontinue this one!

[This review was collected as part of a promotion.] I had high hopes when I saw the beautiful red colour on the box and I'm so happy I wasn't disappointed! The colour was easy to apply and there was plenty of dye for my passed shoulder length hair. The colour is absolutely stunning and my hair feels and looks soft, shiny and healthy. I love seeing it in the sunlight because it looks very vivid and radiant

[This review was collected as part of a promotion.] This works well on my dark brown hair, turning it a lovely deep red. Covers up any grey hairs easily. The hair dye itself is easy to use - the colour itself comes in a small bottle as opposed to a tube, which is appreciated. As well, the conditioner is a tube, rather than a sachet. Just makes life easier. The conditioner smells good too.

[This review was collected as part of a promotion.] This hair dye is lovely. The colour is long lasting, which is surprising when it's such a bright colour.
It was easy to apply and goes quite far. My hair length is just below my shoulders and it applies all over quite easily.

The shimmering effect is a lovely touch. My hair looks healthy and shiny. Lovely hair dye

[This review was collected as part of a promotion.] I normally use another brand of bright colours and their red is a lot brighter than this turns out with me. Unfortunately this one originally comes out quite a dark auburn rather than bright red. Ive also found that the colour washed out a lot quicker than my usual brand. I dont think i will be swapping over soonm

[This review was collected as part of a promotion.] I love this colour. It was super bright, it was conditioning and didnt leave my hair feeling like straw or damage the ends. Unfortunately it faded quickly but all reds do on my hair so this was expected. I dont have any greys so can't comment on that coverage but the coverage on my naturally ginger hair was great.

[This review was collected as part of a promotion.] Wow what an amazing colour ! Really easy to use and apply !( Little truck tho put some Vaseline around your hairline and ears to help get rid of any colour) ! My hair feels really soft after using the reinforcing conditioner! The colour is really vibrant and my hair has an amazing shine to it ! Love it

[This review was collected as part of a promotion.] Lovely colour - bold and bright with an almost metallic like shimmer. It covered my greys really well and left my hair feeling in good condition and looking shiny. The instructions were easy to follow, it smelled nice and my hair was left looking lovely. Would recommend.

[This review was collected as part of a promotion.] I used this to colour my sister’s hair which is very light brown and the colour was so brilliant and the shine OMG, I have never seen a hair so shiny after colouring. The texture of the colour is kind of like gel. You have to try it yourself to believe it, so good.

[This review was collected as part of a promotion.] If I have to use a box dye, L'Oreal is my go-to brand. The level of coverage and shine on this is amazing! The colour comes out on my hair tone exactly as shown on the box. The only point to consider is that you may need 2 boxes for particularly long, thick hair.

[This review was collected as part of a promotion.] If you want something that stands out in a crowd, choose this brightly dense colour, wow! The product is not complicated to use, with an easy, usual application.My hair felt like it had been ‘treated’ Sift manageable, and above all, fantastic and lasting result

[This review was collected as part of a promotion.] Fabulous colour, my new fave. I wanted to take a chance and try something different, so glad I do. I feel like a new woman, it’s given me a spring in my step and looks absolutely gorgeous. The colour is very glossy and vibrant, I’m getting compliments all day

[This review was collected as part of a promotion.] I was firstly attracted to the bold colour. And what a colour it is. I was not disappointed. Very easy to use and follow the instructions. Goes on easily and I made no mess in the bathroom. Smelt lovely, nothing chemical about it. And great vibrant results

I dyed hair four days ago, have washed it and used the conditioner that comes with it.
My pillow is covered in red dye, after a shower my hair towel is red, and just a few minutes after I cleansed my face and neck and the cotton wool turned red!

Tried this as an alternative to the previous red (P67 Pure Scarlet/London). Not as easy to apply, the colour wasn't as nice and it faded within two weeks. Please bring back the previous formulation - it was an awesome colour and would last well!

[This review was collected as part of a promotion.] I feel like my natural hair colour was too dark to get the best results from this hair dye, but it still gave my hair a boost of colour - it just wasn't quite as bright as I'd hoped for. It was super easy to apply, and the smell is pleasant too.

[This review was collected as part of a promotion.] Lovely colour. Easy to read instructions and easy to apply without any mess afterwards. I love the colour, the smell of my hair after applying the conditioning treatment. Highly recommend this to try and love! Vibrant colour new me.

[This review was collected as part of a promotion.] I love this bright red hair dye! I love the colour it goes, it’s very vibrant and bright. It also makes the hair look shiny and healthy and bright. I would recommend this hair dye if anyone is wanting a nice bright red colour.

[This review was collected as part of a promotion.] This is a really bold and bright colour. Didn’t leave my hair feeling dried out or lacking shine. My hair looks healthy and shiny with really bright and bold colour to it. Very happy with my experience using this product!

[This review was collected as part of a promotion.] Love this colour. I love bright vivid colours on my hsir and this was great. It looked nice, smelt nice and left my hair shiny and moisurised. The red lasted fir quire a while before the colour felt it needed refreshing.

[This review was collected as part of a promotion.] Amazing coverage!! Great quality colour and good size bottle for the amount of hair I have. I didn’t feel any major damage to my hair after using it but it did feel a bit dry. Definitely condition twice after colouring!!

[This review was collected as part of a promotion.] This was a good colour, easy to use and not and no over powering smell. The conditioning treatment left hair soft and bouncy. Good results, but need to see how colour is after a few washes, but so far a pleasing result.

[This review was collected as part of a promotion.] Brilliant Colour so very vibrant. I found it easy to use the mixing of the products is really easy. I like the the fragrance. The conditioner that comes with it is really nice my hair felt really good after colouring it

[This review was collected as part of a promotion.] The instructions are well layed out enough product to cover root to tip evanly development time was quick with a full coverage pigment all over the head lasted longer then my regular colour would definitely recommend

[This review was collected as part of a promotion.] Fantastic colour! Very easy to apply and vibrant, eye catching colour is the result. I have used it on the bottom half of my hair and it gives exactly the result I was looking for. Wouldn’t hesitate to recommend.