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Elvive Extraordinary Clay Elvive Extraordinary Clay

Clean and Fresh Hair in One Simple Step.

Our first dry shampoo with 3 purifying clays for instantly cleanand freshly lifted hair. Micro-clays absorb excess oil from the roots to help extend that feeling of fresh hair for one more day.Refresh your hair with a simple beauty routine.

Dry Shampoo
elvive-extraordinary-clay-dry-shampoo is rated 1.0 out of 5 by 1.
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Benefits

Use between regular shampooing to extend the feeling of freshness. Apply throughout the day or before a night out to give your hair a fresh boost of volume.

Ingredients

Ingredients 1181029 Isobutane Alcohol Denat. Aluminum Starch Octenylsuccinate Isopropyl Myristate Calcium Carbonate Aqua / Water Eucalyptus Globulus Leaf Oil Sodium Hyaluronate Argilla / Magnesium Aluminum Silicate Dimethicone Dimethiconol Limonene Linalool Benzyl Alcohol Benzyl Salicylate Montmorillonite Propylene Carbonate Kaolin Alpha-Isomethyl Ionone Geraniol Disteardimonium Hectorite Citronellol Hexyl Cinnamal Parfum / Fragrance F.I.L. C181884/1

Rated 1 out of 5 by from Useless doesn’t do what it’s supposed to Surprisingly terrible product for L’Oréal given the amount I paid relative to other top selling brands. Very disappointed as I purchase the shampoo and conditioner l’expert. Followed directions but it clung to my head and I looked like a greasy teenager who hasn’t realised the good grooming. Very disappointing
Date published: 2019-04-06
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Purple Shampoo

We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

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Obsessed with nourished hair like Jasmin? Her role as a blogger means that she travels a lot, which dries her hair out. She can’t afford to have a bad hair day, and loves the way Elvive Extraordinary Oils puts lost moisture back into her hair.

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Lasting Colour

Obsessed with lasting colour like Jodi? As a busy mum who also works in fashion and television, Jodi doesn’t have a lot of time to spend in salons, and loves the fact that she can maintain her fresh colour feeling with Elvive Colour Protect.

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