I have been colouring roots with this for over 10 years - 10.21 or 11.21. Sunday I did exactly the same 12 weeks apart - after 15 minutes it felt wrong .. went to rinse out and my waist length thick. - I mean rope like hair just all came away in shower !!! Horrified I doused in conditioner and when combing through - it felt out in handfuls .. I couldn’t get in to hairdresser until tomorrow! I’m going to have to pay $200 to cut to Bob and treatment for next 6 months . I feel this is a product issue not a me issue . Will L’Oréal take any financial responsibility for a simple process I have been doing for many many years ?? I’m absolutely devastated. As 5 years to grow back to this length and thickness .
Product Details
L'Oréal Paris Préférence Permanent hair colour, now featuring a luxurious oil-in-gel no drip formula for lasting, multidimensional colour whilst providing 100% grey coverage**. With a high concentration of dyes, Préférence provides 9 weeks of fade-defying* and multidimensional colour, respecting the hair’s natural highs and lows, for a look that is radiant, luminous and lasting.
* Consumer test except for copper/red shades.
** Instrumental tests on grey hair swatches before and after using Préférence.
How To Use
STEP 1 - PREP: Cover your shoulders with a towel and put on gloves. Open the colour gel bottle and pour it into the developer bottle. Secure and close the applicator tip and shake to obtain a completely even mixture. Twist off the applicator tip immediately to avoid product overflow.
STEP 2 - APPLY COLOUR: Part your hair into small, even sections and apply the colour on lengths first, roots after. Massage until hair is fully saturated. Wait 25 minutes and rinse.
STEP 3 - CARE: Apply the shine protect conditioner, let it sit for 2 minutes, then rinse thoroughly.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
1172527 – Colourant Gel: Oleic Acid , Aqua / Water , Cocamide Mipa , Octyldodecanol , Benzyl Alcohol , Alcohol Denat. , Ethanolamine , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , 2,4-Diaminophenoxyethanol Hcl ,Mea-Laurethsulfate , 2-Amino-3-
1172527 – Colourant Gel: Oleic Acid , Aqua / Water , Cocamide Mipa , Octyldodecanol , Benzyl Alcohol , Alcohol Denat. , Ethanolamine , Ammonium Hydroxide , Oleth-30 , Hexadimethrine Chloride , 2,4-Diaminophenoxyethanol Hcl ,Mea-Laurethsulfate , 2-Amino-3-
Active Filters
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow
- Preference Permanent Hair Colour 11.21 Moscow














