Product details
The L'Oréal Paris Magic Retouch Permanent root concealer kit provides a quick fix between hairdresser appointments or at-home colourings.
- 100% grey coverage in 10 minutes
- Root colour lasts up to 4 weeks
- Shades blend seamlessly with your hair colour
- Easy & mess-free application
- Works on all hair types
- 100% grey coverage in 10 minutes
- Root colour lasts up to 4 weeks
- Shades blend seamlessly with your hair colour
- Easy & mess-free application
- Works on all hair types
Magic Retouch goes Permanent. Cover 100% of grey roots in 10 minutes with the L'Oréal Paris Magic Retouch Permanent Hair Colour Root Touch-Up, a low-ammonia hair dye gel with built-in conditioning and an aromatic scent. A lasting quick-fix to cover greys or regrowth between colourations.
Why magic?
Its mess-free and quick precision applicator makes covering up roots fast and easy, while providing 100% grey roots coverage. No uneven touch-ups, just seamless, beautiful colour.
Magic Retouch
Want to cover regrowth or just a few greys? When you're stuck between colourations, keep your hair looking fresh from the salon with the Magic Retouch range by L'Oreal Paris. Not sure which is the best root cover up for you? The original, Magic Retouch is a temporary, instant spray-on root retoucher that is water resistant and lasts all day, and will hide regrowth in seconds. Do you just have grey scattered throughout? Try Magic Precision, the precise wand for covering up stray grey strands. If you're looking for something more long lasting, try the NEW Magic Permanent, a 10-minute at home root retouching kit that covers 100% grey roots for up to 4 weeks.
The Magic Retouch Permanent root concealer is available in 5 shades that blend seamlessly with your natural hair colour. 1 application per pack.
How To Use
1. Mix developer and colouring cream and shake
2. Apply directly to roots using either soft brush applicator for easy, all over coverage or precision tip for precise root application
3. Leave for 10 minutes to develop
4. Rinse thoroughly
Read and follow instruction leaflet. This product is not intended for use on persons under the age of 16. Remember to buy this product in advance to do a skin allergy test 48 hours before use.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
1254007 K- Colouring Cream:
AQUA / WATER • ALCOHOL DENAT. • PEG-4 RAPESEEDAMIDE •
GLYCERYL LAURYL ETHER • DECETH-3 • PROPYLENE GLYCOL • LAURETH-5 CARBOXYLIC ACID •
ETHANOLAMINE • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • AMMONIUMHYDROXIDE • POLOXAMER 338 • POLYQUATERNIUM-6 • OLEYL ALCOHOL • m-AMINOPHENOL • p-AMINOPHENOL • SODIUM METABISULFITE • 6-HYDROXYINDOLE • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • 2-METHYLRESORCINOL • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • RESORCINOL • EDTA • TETRASODIUM EDTA • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z297643/1).
1190015- Developer:
AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM
SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).
Reviews
Average Customer Ratings
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Customer Images and Videos
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1 to 8 of 75 Reviews .
1 – 8 of 75 Reviews
Most Relevant
Melbourne, Australia
Review 1
Votes 0
Age45 to 54
GenderFemale
1 out of 5 stars.
Very disappointed
a year ago
This did nothing to my roots. It dyed the rest of my normal colour but the greys are all there. I usually use the touch up spray which works wonderfully but needed to colour my greys. Very disappointed.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
We appreciate your feedback, Alex. There are a few reasons why you may not have achieved full grey coverage and we welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results. Looking forward to hearing from you soon.
Laurs7
Australia
Review 1
Votes 0
Age55 to 64
3 out of 5 stars.
Retouch colouring kit
3 years ago
I received the L’Oreal Paris Magic Retouch Permanent Root Touch Up Dye Kit to sample. I have always seen these on the shelves at the stores and have often wondered what they’d be like. So I put it to the test. I had lots of grey regrowth around my hairline, so here goes. I waited 10 minutes then washed it out. Unfortunately the dye didn’t take and the greys remained. As I have short hair, I didn’t use all of the dye, so I reapplied what was left.
After the 2nd application, the greys faded a little but not a total coverage. It was better than what it was but I’m not convinced that I’d buy the product. Maybe if my hair colour was lighter and not brown it maybe different. Thank you for allowing the opportunity to test this product
Yes, I recommend this product.

Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
Loreal Paris
We appreciate your feedback. There are a few reasons why you may not have achieved full grey coverage and we welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
Hayley
Review 1
Votes 0
4 out of 5 stars.
Unique brush application
3 years ago
[This review was collected as part of a promotion.] I’ve tried the other temporary root cover spray before, and was expecting this one to be of a similar format. I was surprised to find this is in fact a more traditional style of hair dye. What did impress me was the applicator. This comes with a unique (to me) brush applicator, to really get into your roots. It looks like the brush might be able to be reused, and I will certainly try to reuse it when I use my usual L’Oréal hair colourant. I’m not sure this product is worth the money, unless of course you were to use a new brush applicator each time.
Originally posted on loreal-paris.co.uk
De9996
Australia
Review 1
Votes 0
Age55 to 64
3 out of 5 stars.
Loreal Magic Retouch
3 years ago
Loreal Magic Retouch Permanent is a quick and easy grey roots touch up coverage, with little mess. The brown colour was good. However, after ten minutes the brown colour did not fully penetrate into my hair, as with other hair touch up products I have tried, which normally require the solution to be on the hair for twenty minutes. I think, if I had left the solution for a longer period of time, I would have received better results. After washing my hair a week later, the colour in roots has remained. Overall, I would rate this product as just ok.
No, I do not recommend this product.

Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
consumer care
Thank you for your review. We appreciate your feedback about Magic Retouch Permanent 10 Minute Colouring Kit and are keen to speak with you directly on 1300 659 359 to further understand your experience. Looking forward to hearing from you soon.
Kiki1237
Australia
Reviews 2
Votes 0
Age65 or over
5 out of 5 stars.
Cost saving convenience in between salon
3 years ago
My grays grow as quickly as the length of my hair. And it’s too expensive and troublesome to get to the salon each time.
L’Oréal Paris Retouch does exactly as it claims. The roots of my entire head of hair is touched up within 10 minutes and without leaving any sticky residue behind. It’s as easy to apply like you would with any hair colour home treatment but with quicker longer lasting results.
Having a box of L’Oréal Paris Touch Up stashed at home is a great DIY to permanent root touch up that is safe and a stellar way to cover grays.
Yes, I recommend this product.

Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
Loreal Paris
Thank you for sharing your experience with us! We're thrilled to hear that you've enjoyed using Magic Retouch Temporary Root Concealer Spray.
Fiona8
Australia
Review 1
Votes 0
Age35 to 44
4 out of 5 stars.
Easy to apply touch up kit
3 years ago
This touch up kit was fairly easy to apply with a great colour match to my already coloured hair. It was quick to mix up in the bottle though care needs to be taken to ensure it doesn’t flow out the top after taking the cap off.
There was no mess in applying and the coverage over grey hairs was solid. A little more mixture would add greater coverage but generally, there was enough colour to cover the prominent regrowth areas for a quick, emergency touch up between regular colouring times.
Yes, I recommend this product.

Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
Loreal Paris
We appreciate you sharing your experience with our Magic Retouch Permanent 10 Minute Colouring Kit, Fiona!
Elena5
Australia
Reviews 5
Votes 0
Age45 to 54
5 out of 5 stars.
L’Oréal Paris Magic Retouch Brown
3 years ago
I used L’Oréal Paris Magic Retouch Permanent Root Touch Up Dye Kit 5 Brown for the first time and it is a winner.
It took less than 20 minutes from start to finish (setting up, mixing, applying, waiting and washing )and the result is outstanding.
I like that is super easy to apply with the little brush that comes with the kit. One thing I noticed and loved it was that there wasn't a strong toxic smell on my bathroom, like with most Permanent hair colours.
I give it 5 stars hands down.
Yes, I recommend this product.

Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
Loreal Paris
Thank you for sharing your positive feedback! We're so happy to hear that you've been loving Magic Retouch Permanent 10 Minute Colouring Kit.
Louise
Wales
Review 1
Votes 0
3 out of 5 stars.
Magic
3 years ago
[This review was collected as part of a promotion.] I found this a struggle perhaps as first time user, but I guess like any hair product continued use gets better results I’d get used to the brush so Not judging too hard. I have thick hair and this was great size for small area I would probably buy more to use to ensure full coverage don’t wanna miss any. I think if I dyed my hair then chose same colour for this as a touch up, it would last so more longer which is ideal. Looks great, it is magic.
ProsDurable
Yes, I recommend this product.
Originally posted on loreal-paris.co.uk
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