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Parisian women have been the epitome of effortless chic for decades. Their ‘less is more’ approach and investment in timeless pieces in both their makeup bags and wardrobes strengthens their style, however it’s the Parisian beauty mantra that makes their technique so enduringly powerful and one that women around the world should embrace: Celebrate and enhance what you naturally have, rather than transform or force something that isn’t there.
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Step One: skin, skin, skin.
French women appreciate that healthy and glowing skin is an integral part of their beauty routine. A regular face mask is a must, and cleansing at the end of the day is essential to maintaining the perfect base of your makeup. The L’Oreal Paris Detoxifying & Brightening Charcoal Pure Clay Mask is perfect for purifying and brightening your skin once a week.
Step Two: simple eyes.
When it comes to the eyes, the ‘less is more’ approach is vital. Think subtle nude eyeshadows, if any at all, accompanied by thin but defined eyeliner that emphasises your natural lash line and classic black mascara to enhance your lashes. The L’Oreal Paris Superliner Tattoo Signature Eyeliner is formulated to create ultra-black lines, with up to 24hr tattoo wear with the added bonus of being waterproof, fade-proof and smudge-proof.
Step Three: that red lip.
If there is one beauty staple that Parisian woman swear by, it’s investing in a classic red lipstick. A creamy, red matte lip pairs perfectly with the stripped-back eye and barely-there foundation and stays true to the rule of highlighting just one area of your face. A common beauty hack used by French women is applying their red lip and then kissing the back of their hand to rub onto their cheeks for a blush. The L’Oreal Paris Colour Riche Matte Addiction Lipstick in Scarlet Silhouette is a timeless shade that creates the ideal creamy, matte finish without drying.