Preference Infinia Preference Infinia

Your colour will defy the test of time.

Preference's patented anti-fade colourants lock into the hair to ensure a luminous and long-lasting colour which perfectly covers your grey hair. The multi-application high shine colour-enhancing conditioner helps renew and prolong your colour's high shine and keeps your hair soft and silky.

Shade 11.21 Blonde
  • bvseo_sdk, net_sdk,
  • CLOUD, getAggregateRating, 0ms
  • bvseo-msg: The resource to the URL or file is currently unavailable.;


Enriched with UV filters and Vitamin E the High Shine Colour Conditioner formula renews and prolongs your colour's first day shine. Apply once a week to keep colour shiny and luminousand and keep hair soft and silky for up to 6 weeks.


Colourant Gel 1172527 / Oleic Acid / Aqua / Water / Cocamide Mipa / Octyldodecanol / Benzyl Alcohol / Alcohol Denat. / Ethanolamine / Ammonium Hydroxide / Oleth-30 / Hexadimethrine Chloride / 2and4-Diaminophenoxyethanol Hcl / Mea-Laureth Sulfate / 2-Amino-3-Hydroxypyridine / M-Aminophenol / Eugenol / Thioglycerin / Toluene-2and5-Diamine / Ammonium Thiolactate / Linalool / NandN-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate / Alpha-Isomethyl Ionone / Edta / Citronellol / Erythorbic Acid / Parfum / Fragrance / C171507/1 Developer Crème 437013 / Aqua / Water / Hydrogen Peroxide / Cetearyl Alcohol / Sodium Stannate / Trideceth-2 Carboxamide Mea / Pentasodium Pentetate / Phosphoric Acid / Ceteareth-25 / Tetrasodium Pyrophosphate / Glycerin / C12793/21 Colour Lock Conditioner 1087166E/ Aqua / Water / Cetearyl Alcohol / Glycerin / Behentrimonium Chloride / Candelilla Cera / Candelilla Wax / Amodimethicone / Cetyl Esters / Isopropyl Alcohol / Tocopheryl Acetate / Alcohol Denat. / Lecithin / Tocopherol / Sodium Pca / Oleth-10 / Ppg-5-Ceteth-20 / Ethylhexyl Methoxycinnamate / Ethylhexyl Salicylate / Trideceth-6 / Chlorhexidine Dihydrochloride / Limonene / Camelina Sativa Oil /Camelina Sativa Seed Oil / Linalool / Benzyl Alcohol / Benzyl Benzoate / Phosphoric Acid / Geraniol / Disodium Cocoamphodipropionate / Cetrimonium Chloride / Butylphenyl Methylpropional / Citronellol / Hexyl Cinnamal / Amyl Cinnamal / Parfum / Fragrance / C159572/2 Colour Extender 1166538/ Aqua / Water/Cetearyl Alcohol/Behentrimonium Chloride /Amodimethicone /C12-15 Alkyl Benzoate /Guar Hydroxypropyltrimonium Chloride / Hydroxyethylcellulose /Hydroxyanthraquinoneaminopropyl Methyl Morpholiniummethosulfate /Sodium Hydroxide /Stearyl Alcohol /Trideceth-6 /Chlorhexidine Digluconate /Limonene /Fumaric Acid /Linalool /Benzyl Alcohol / Benzyl Benzoate /Isopropyl Alcohol /Myristyl Alcohol /Geraniol /Cetyl Alcohol /Citric Acid /Butylphenyl Methylpropional /Cetrimonium Chloride /Hexyl Cinnamal /Amyl Cinnamal /Parfum / Fragrance/C178462/1 For Any Queries Related To L’Oreal Formulas And Ingredientsand Please Contact L’Oreal Australia Consumer Affairs On 1300 659 359

  • bvseo_sdk, net_sdk,
  • CLOUD, getReviews, 0ms
  • bvseo-msg: The resource to the URL or file is currently unavailable.;

Buy Online

Get Inspired

Trends & Tutorial

Casting Creme Gloss Q And A Casting Creme Gloss Q And A
Casting Creme Gloss Q And A
Add to favourites

Hair Colour

Casting Creme Gloss
Q And A

See the answers to questions that the public have asked to help alleviate your first time colouring fears.

Is this product applied to wet or dry hair? 
To use this product, wet your hair without washing it and towel dry thoroughly. 

Do I shampoo when removing this colour?
No, to remove we advise you add a little lukewarm water and massage thoroughly into the hair. Thoroughly rinse until the water runs clear and apply a generous amount of the shine enhancing conditioner with royal jelly. 

Can you use Casting Crème Gloss on previously coloured hair? 
Yes you can. 

How often can I use this product? 
We recommend leaving at least 6 weeks in between colour applications. On your next application you should follow Method 2 for previously coloured hair. 

I want to radically change my hair colour, can I use Casting Crème Gloss? 
Casting Crème Gloss is designed to enhance natural hair colour rather than to dramatically lighten or darken your hair. If the colour applied is darker than your natural hair colour, new growth at the root will appear more pronounced. 

How long does this colour last? 
Casting Crème Gloss will gradually fade from your hair. However, results can vary depending on your hair history and condition. 

Does it contain ammonia? 
Casting Crème Gloss does not contain ammonia. 

I have just permed my hair, when can I apply Casting Creme Gloss? 
We recommend you wait at least two weeks after using a relaxer, a perm or a straightening process on the hair before applying Casting Crème Gloss. We advise you perform a strand test before colouring your hair as perms and relaxers can leave hair more porous. Porous hair can cause colour to be absorbed faster.

I have long hair, how many boxes of Casting Crème Gloss will I need?
If your hair is below shoulder length or very thick, you may need two boxes to ensure even application.

What is the development time of Casting Crème Gloss?
Always follow the instruction leaflet. The development time for each shade is explained here. Casting Crème Gloss has a development time of 20 minutes. If you require extra coverage of grey hairs add an extra 5 minutes. Start timing as soon as you've finished applying the colour.

If you are refreshing your existing colour or if your hair has been coloured less than 3 months ago, apply to your roots and leave for 15 minutes. Then apply the remaining mixture through the lengths, massage in and leave to develop for a further 5 minutes. 

How do I protect my colour from fading? 
We recommend you should use Elvive Colour Protect shampoo and conditioner, which is formulated to specifically meet the needs of colour treated hair.

Go to the tutorial
How to get Festival Hair How to get Festival Hair
Add to favourites
How to achieve Vibrant colours How to achieve Vibrant colours
Add to favourites
DIY Tutorial: Easy Ombre Hair DIY Tutorial: Easy Ombre Hair
DIY Tutorial: Easy Ombre Hair
Add to favourites

Hair Colour

DIY Tutorial:
Easy Ombre Hair

Want to change up your hair colour look? It's easy! This simple video will show you how.
To achieve this look Domenica used Preference Wild Ombres Shade 2 Dark Blonde To Brown. Following the package instructions carefully, Domenica mixes the three ingredients together.
She shakes the bottle side to side to make sure its all combined.

Domenica parts hair where she normally would wear it (you should do the same), then sections the hair into manageable layers. She the puts the gloves on her hands, and applies the product directly to her hair, beginning at the bottom and working her way up, ensuring to blend and work the product through her hair.

Domenica uses an old towel to wipe her hands between sections so that product application stays seamless! Domenica also applies the product to the Expert Brush, running the product through the ends of her hair.

Domenica’s expert tip is use the Expert comb to ‘back-comb’ the product at the mid-lengths to achieve a seamless transition from light to dark!
Discover our hair highlighting range now!

Go to the tutorial


More details