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Cool Silver Enhancing Toner For Grey Hair - Pure White

0.0 out of 5 stars.
Cool Silver hair toner for grey hair - purple dyes and product tube reflecting on a brilliantly cool purple gradient
Color
  • Pearly White
  • Absolute Silver
  • Pure Whitecool silver pure white
  • Pearly Whitecool silver pearly white
  • Absolute Silvercool silver absolute silver
  • Cool Silver is L'Oréal Paris' first colour toner and enhancer for natural grey hair
  • Cool Silver Enhancing Silver Treatment in Pure White Shade
  • Pure White Cool Silver Enhancing Silver treatment is recommended for light grey hair
  • L'Oréal Paris' Cool Silver toner before and after: removes yellow tones in one step to enhance your natural grey hair tone
  • Cool Silver Enhancing Silver Treatment increases shine and makes grey hair up to two times stronger and softer
  • Cool Silver toner for grey hair uses colour correcting dyes for anti-brass action and a silver touch, while ceramide strengthens hair and restores shine
  • How to apply Cool Silver treatment for grey hair: Squeeze formula into hand, apply evenly on clean damp hair from roots to tips, leave for 10-15 minutes, then rinse thoroughly. Gloves recommended.
  • Fragrance Free

  • Paraben Free

  • Sustainable Packaging

  • No Animal Testing

Product details

It’s time to let your silver shine! Embrace your greys with Cool Silver from L’Oréal Paris, our first grey hair treatment designed specifically for grey or silver hair. This isn’t just about colour, it’s about celebrating the beauty of silver hair by caring for it and embracing your natural colour.


Enhance your greys with Cool Silver
Let your silver shine with the Cool Silver hair toner for grey hair. In just one easy step, get beautiful and luminous greys full of reflects that last up to 15 days.

2 -in-1 Grey Hair Toner and Silver Hair Treatment
Cool Silver’s caring formula is enriched with purple dyes to remove yellow tones and ceramides to strengthen your greys, making your hair visibly healthier, softer and twice as strong*.
The formula leaves your hair with luminous shine and a beautiful silver touch!

Get 15 Days of Luminous Silver Tones in One Step
In just 10 minutes**, you’ll experience a radiant and standout silver that lasts up to 15 days. Join the grey movement and discover the power of silver beauty with Cool Silver - the at-home grey hair treatment by L’Oréal Paris.

*Instrumental Tests
**Posing time between 10-15 minutes

How To Use
  • Frequency: Apply Cool Silver toner every two weeks for optimal results. For a more intense silver tone, use weekly.
  • Duration: Leave in for 10–15 minutes, adjusting for desired intensity.
  • Longevity: Results last up to 7–8 washes (about 15 days).
  • Shelf Life: Use within 12 months after opening.

Ingredients

1263253 AQUA / WATER • CETEARYL ALCOHOL • COCAMIDOPROPYL BETAINE • BEHENTRIMONIUM CHLORIDE • PROPYLENE GLYCOL • AMODIMETHICONE • SCLEROTIUM GUM • CI 60730 / ACID VIOLET 43 • HC BLUE NO. 2 • COCOS NUCIFERA OIL / COCONUT OIL • SODIUM CHLORIDE • SODIUM LIGNOSULFONATE • PHENOXYETHANOL • ETHANOLAMINE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • 2-NITRO-5-GLYCERYL METHYLANILINE • ISOPROPYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • DISPERSE VIOLET 1 • CITRIC ACID • CETRIMONIUM CHLORIDE • COUMARIN • PARFUM / FRAGRANCE C (F.I.L.Z70051949/1)

Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.

Does it match my hair texture?

 Model confidently showing how Cool Silver grey hair toner enhances grey wavy hair
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Model confidently showing how Cool Silver grey hair toner enhances grey coily hair
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Model confidently showing how Cool Silver grey hair toner enhances grey straight hair
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Cool Silver Grey Hair Toner From L’Oréal Paris - Formulated To Match All Hair Textures

Our Science

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  • Caring formula for radiant grey

    Cool Silver is enriched with purple dyes for a silver touch, leaving your hair full of reflects without yellow tones. Infused with ceramide, it strengthens hair, leaving it visibly healthier, softer and up to 2 times stronger* with radiant shine. *Instrumental Test

  • Discover your perfect shade of silver

    Choose from three complementary shades to perfect your unique silver: Pure White, Pearly White and Absolute Silver.

  • Get beautiful, luminous silver hair

    Enjoy a stunning silver shine in just 10 minutes**! Cool Silver Hair treatment removes yellow tones for up to 15 days of beautiful silver with easy one-step application. Let your silver shine! **Posing time between 10-15 minutes

BEFORE & AFTER

Pure White Before Mobile 654x950
Pure White After Mobile 654x950

Before

After

L'Oréal Paris' Cool Silver Hair Toners for Grey Hair
ONE STEP, EASY APPLICATION

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FAQ

Who is Cool Silver for?

Cool Silver is a grey hair toner designed for women who have embraced their natural grey hair. If you have over 50% grey and seek a solution to enhance and beautify your grey hair without the need for colouring, Cool Silver is made for you.

Why does grey hair often develop a yellowish tone?

Grey hair can develop a yellowish tone due to UV exposure. Without melanin, nature’s UV filter, your hair is more vulnerable to sun damage. This can cause protein breakdown, leading to that unwanted yellow hue.

How does Cool Silver neutralise the yellow tones?

Using cool purple dyes, Cool Silver neutralises yellow tones by depositing colour directly on the surface of the hair fibre. This colour-enhancing treatment works without penetrating the hair shaft, making it a gentle yet effective way to tone grey hair. This grey hair toner offers more than just colour correction - preserving the hair’s integrity while enhancing natural silver tones with added softness, strength, and shine.

Can I use the Cool Silver Grey Hair Toner with coloured hair?

Yes, you can use Cool Silver even if your hair is coloured. If you're transitioning to grey, salon techniques like highlights, lowlights, or root blending can help soften the contrast between your dyed and natural hair. As your roots grows in, a grey hair toner helps neutralise any unwanted warm tones and keeps your grey looking bright, fresh, and beautifully blended with the rest of your hair.

What are the benefits of this hair treatment for grey hair?

Cool Silver combines caring polymers and ceramides to seal the cuticle, forming a protective barrier against environmental damage that often makes it difficult to care for naturally grey hair. It deeply hydrates and strengthens the hair fibre, reducing breakage and split ends for a smooth, healthy look. Silver pigments also help revive and enrich the natural radiance of grey hair, delivering luminous shine and enhancing its overall appearance.

What results can I expect with Cool Silver?

Alongside colour enhancement, Cool Silver offers impressive care benefits for grey hair:

• Anti-yellow effect lasting up to 15 days
• Softness and Smoothness
• Strength: Making hair 2x stronger*

*Instrumental tests

Why choose Cool Silver over other purple toner products?

Cool Silver is specifically formulated for naturally grey hair, which can often be coarser and more resistant to traditional toners. While toners designed for blonde hair also offer caring benefits, Cool Silver is tailored to the unique needs of grey strands, combining advanced colour enhancement with deep care - using ceramides and conditioning agents to soften and strengthen grey strands while neutralising yellow tones. It’s also a great next step if you've been blending your greys with highlights or lowlights, offering a more uniform silver finish with added shine and protection.

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  • Semi-Permanent Hair Colour & Dye
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DISCOVER MORE TIPS & TRICKS

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Pure White
Cool Silver
Enhancing Toner For Grey Hair - Pure White
    • AU
    • NZ
    Cool Silver Enhancing Toner For Grey Hair - Pure Whiteis available at the following retailer(ss):
    • Chemist Warehouse Australia
    Unfortunately no retailers are available at this moment.
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  • 2026-05-21T01:16+00:00
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