Préférence Preference Metavivids – 7.222 Pink Semi Permanent Hair Dye

preference-vivids_purple-plum_hair_dye_packshot
Product details

This two-in-one semi-permanent hair dye contains bleach and direct dyes.

The bleaching hair treatment:

  • Lightens hair up to 9 levels, even brown hair.
  • Protects the hair fiber while bleaching thanks to our innovative hair bonding technology
  • Ultra intensity for up to two weeks of colour*

*instrumental test

The temporary hair conditioning colour:

  • Available in 3 vivid shades : Meta Pink, Meta Coral and Meta Lilac.
  • Inspired by the latest hair colouring trends from the Metaverse.
  • Visible on dark bases

Our first an all-In-1 semi-permanent kit created by L'Oréal Paris. It is suitable for people with dark bases, providing up to 9 levels of lift. A dye made for the digital native, to allow you express their online avatar confidence in the offline reality.

The Préférence MetaVivids bleaching hair colour will leave your hair as radiant as natural hair, thanks to the bleaching powder now enriched with bonding actives including citric acid and glycine, to protect hair bonds during the lightening service. As well as a developer with a high content of oil to concentrate bleaching agents and potentialize the final lightening level.

document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Usage

For the first time, Préférence introduces an all-in-one kit to transform the colour of your hair. This hair bleaching kit contains our best Préférence bleach and a semi-permanent conditioning colour for a high intensity result.

How to use Préférence Metavivids?

Step 1 : Bleach to prepare hair for optimal visibility. Up to 9 level lift bleach.

Step 2 : Use the semi-permanent pigmented hair care to unveil the colour.

document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Ingredients

1190375 - LIGHTENING POWDER: POTASSIUM PERSULFATE • SODIUM SILICATE • AMMONIUM PERSULFATE • KAOLIN • SODIUM PERSULFATE • CI 77891 / TITANIUM DIOXIDE • SODIUM LAURYL SULFATE • SILICA [NANO] / SILICA • HYDROGENATED POLYDECENE • EDTA. (F.I.L. C219547/6).

1240643 - LIGHTENING CREAM: AQUA / WATER • CETEARYL ALCOHOL • PROPYLENE GLYCOL • ETHANOLAMINE • DECETH-3 • LAURETH-12 • AMMONIUM HYDROXIDE • OLETH-30 • LAURIC ACID • GLYCOL DISTEARATE • POLYQUATERNIUM-22 • SILICA DIMETHYL SILYLATE [NANO] / SILICA DIMETHYL SILYLATE • RIBES NIGRUM SEED OIL / BLACK CURRANT SEED OIL • TOCOPHEROL • OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • CARBOMER • PERSEA GRATISSIMA OIL / AVOCADO OIL • ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT • EDTA • VITIS VINIFERA SEED OIL / GRAPE SEED OIL • GLYCINE SOJA OIL / SOYBEAN OIL • PARFUM / FRAGRANCE. (F.I.L. C260651/2).

1190207 - DEVELOPER CREAM: AQUA / WATER • PARAFFINUM LIQUIDUM / MINERAL OIL • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM CETEARYL SULFATE • SODIUM SALICYLATE • SODIUM SULFATE • PEG-40 HYDROGENATED CASTOR OIL • PHOSPHORIC ACID • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE. (F.I.L. C199529/1).

1241647 - REINFORCING CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • CETYL ESTERS • CI 60730 / ACID VIOLET 43 • CI 45100 / ACID RED 52 • COCOS NUCIFERA OIL / COCONUT OIL • SODIUM HYDROXIDE • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • AMODIMETHICONE • ISOPROPYL ALCOHOL • ALPHA-ISOMETHYL IONONE • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • COUMARIN • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C254891/1).

document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
{ "@context": "http://schema.org", "@type": "Thing", "subjectOf": { "@type": "ItemList", "itemListElement": [ { "@type":"ListItem", "position": 1, "url" : "https://www.lorealparis.com.au/how-to-dye-hair-at-home", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"How to Dye Hair at Home", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/heros/stylista-blowdry-hero.jpg?rev=cbe7a3c9f2a9474cbfb06865bfe50eeb", "height":900, "width":2000 }, "datePublished": "2020-08-06T04:29:00+00:00", "dateModified": "2022-01-06T15:32:33+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"It’s time to get real for a minute, as much as we’d like to go to our favourite colourist for a fresh new hair colour or to cover troublesome greys, the cost that comes along with it isn’t as great. Not to mention, sometimes it’s just not possible to get to the salon. That’s where colouring your hair at home comes in. Don’t worry, we get it. Applying permanent hair colour to your own hair can be a bit nerve-wracking but when you’ve got the best <a href="https://www.lorealparis.com.au/hair/hair-colour">at-home hair colour kit</a> at your side there’s no reason to shy away. Need some expert advice to boost your confidence first? Look no further! Whether applying a full head of hair colour, or a root application, keep reading for our simple and easy guide on how to dye your hair at home. Once you’re armed with a few hints from our L’Oreal Paris experts you’ll be rocking salon fresh hair colour in no time." } , { "@type":"ListItem", "position": 2, "url" : "https://www.lorealparis.com.au/how-to-colour-treated-hair-care", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"how-to-colour-treated-hair-care", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/2022/10-2022/caringforcolouredhair.jpg?rev=bbb3b7dc0bed42e1a2168042b2c5f5f8", "height":900, "width":2000 }, "datePublished": "2019-10-08T04:03:34+00:00", "dateModified": "2022-11-09T00:11:19+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"<div class="rich-text"> <p>Colouring your hair can be equal parts fun and empowering, but it’s also true that all colour-treated hair needs a little extra TLC to stay looking silky, shiny and smooth. Colouring disrupts the hair fibre, meaning hair colours can fade faster and become more prone to damage without the appropriate care. That’s why no matter your new shade, it’s super important to follow up with the right hair care for coloured hair. </p> Lucky for you, we’ve put together a comprehensive guide with all the key steps you need to achieve healthier-looking hair and to make your hair colour last longer. Put our easy-to-follow dos and don’ts into practice to keep your colour-treated hair looking and feeling in top condition. You can also stay tuned for some ultra-nourishing product recommendations from our <a href="https://www.lorealparis.com.au/hair-care/elvive/colour-protect">Elvive Colour Protect</a> range. </p>" } , { "@type":"ListItem", "position": 3, "url" : "https://www.lorealparis.com.au/best-hair-colour-for-skin-tone", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Best Hair Colour for Skin Tone", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/local-articles/3-easy-hairstyles-for-summer.jpg?rev=0cc5be65b65243919fb93c45873dec9e", "height":823, "width":1920 }, "datePublished": "2024-05-17T11:13:36+00:00", "dateModified": "2024-05-17T11:14:41+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"With so many options, it can be hard to decide which hair colour to try next. The latest hair dye trend, or a shade that looks perfect on your favourite celebrity, can be a tempting option to try and recreate, but once you’ve finally picked a colour that you covet next comes the age old question, “will this even suit me?”. Whether you’re looking at a buttery blonde, rich copper, or multidimensional black, it can be difficult to know if your chosen hair colour will enhance your complexion or completely wash you out. Much like hair colours have different undertones, so does your skin, which can influence how flattering your new shade will look. Luckily there’s a few ways to predict how your skin tone will affect what hair colour suits you and how to find out which hue to opt for to flatter your undertones. No matter if you’ve got warm or cool skin tones, here’s exactly what you need to know when picking out a new hue." } , { "@type":"ListItem", "position": 4, "url" : "https://www.lorealparis.com.au/types-of-hair-dye", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"types of hair dye", "image":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/apac/au/articles/2021/11-2021/types-of-hair-dye.jpg?rev=22dc9a42414f4a998faeb7164d0f80a6", "height":900, "width":2000 }, "datePublished": "2021-08-18T07:00:00+00:00", "dateModified": "2024-06-24T11:32:09+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.lorealparis.com.au/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg?rev=a43411e171da48ef888a91b0e2ef7b7c", "width":189, "height":60 } }}, "description":"" } ] } }
7.222 PINK
Préférence
Preference Metavivids – 7.222 Pink Semi Permanent Hair Dye
{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.lorealparis.com.au/hair", "name": "Hair" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.lorealparis.com.au/hair/hair-colour", "name": "Hair Colour" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.lorealparis.com.au/hair-colour/preference", "name": "Préférence" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "https://www.lorealparis.com.au/preference/preference-metavivids-pink", "name": "Preference Metavivids – 7.222 Pink Semi Permanent Hair Dye" } } ] }