[This review was collected as part of a promotion.] True Match Radiant Serum Concealer in Shade 10D is an excellent choice if you’re after a blendable, medium-to-full coverage product that enhances your skin's natural radiance. This shade, 10D, is perfect for deeper skin tones with warm, golden undertones, providing a seamless match that blends effortlessly into your skin. True Match Radiant Serum Concealer is infused with hydrating ingredients like hyaluronic acid, which helps keep your skin moisturized and plump all day. It also has impressive staying power, lasting through a full day without significant fading or caking

Product details
Why just conceal when you can shape and contour your face, while your serum concealer replumps your skin where needed, all at the same time?
Discover the new True Match Radiant Serum Concealer by L'Oréal Paris, a multi-purpose under-eye concealer that does it all. Enriched with 1.5% Hyaluronic Acid and a Caffeine complex, this product that combines skincare and makeup to correct like a concealer and hydrate like an eye serum. Gone are the days of compromising between coverage and skincare benefits. A unique iron applicator is designed for precise and even application under the eye or any other target areas across the face.
This concealer comes in a range of 12 radiant shades, suitable for a range of skin tones. Elevate your makeup routine and play with multiple shades to achieve your desired makeup look, because True Match is more than just a concealer.
Time to complete your flawless makeup routine with:
- True Match Tinted Serum Foundation: Our global viral sensation that delivers a radiant skin finish, covering like a foundation while hydrating your skin like a serum.
- True Match Powder: A light-textured powder that perfectly matches the colour and texture of your skin to achieve a flawless finish.
- True Match Blush: A super-blendable powder blush with a soft texture that goes on smooth with a long-wear formula giving your cheeks a flush of natural colour.
How To Use
How to apply concealer: For concealing under eyes: Use the iron-shaped applicator to apply the concealer starting from the inner part of your under eyes towards the outer part. You can apply as a swipe, or as dots, and blend with your fingers or your favourite brush. This unique applicator helps with a precise and even application. For shaping the face: Use a shade that is a few shades darker than your concealer shade to contour where needed, to sharpen your facial contours and change the shape of your features where you wish. Use a shade that is a few shades lighter than your concealer shade to highlight different zones: under eyebrows, over the nose bridge, near the lip contour, in order to achieve a highlighted and lifted look.
Ingredients
Please be aware that ingredient lists for the products of our brand are updated regularly. Please refer to the ingredient list on your product package for the most up to date list of ingredients to ensure it is suitable to your personal use.
G2047921 - INGREDIENTS: AQUA / WATER • ISODODECANE • DIMETHICONE • ALCOHOL DENAT. • BUTYLENE GLYCOL • GLYCERIN • TRIMETHYLSILOXYSILICATE • DIPHENYLSILOXY PHENYL TRIMETHICONE • SYNTHETIC FLUORPHLOGOPITE • PEG-10 DIMETHICONE • NIACINAMIDE • SODIUM HYALURONATE • SILICA • DISTEARDIMONIUM HECTORITE • ISOPROPYL LAUROYL SARCOSINATE • DIISOPROPYL SEBACATE • MAGNESIUM SULFATE • DIMETHICONE/VINYL DIMETHICONE CROSSPOLYMER • BIS-PEG/PPG-14/14 DIMETHICONE • DISODIUM STEAROYL GLUTAMATE • PHENOXYETHANOL • PROPYLENE CARBONATE • CAFFEINE • DIPENTAERYTHRITYL TETRAHYDROXYSTEARATE/TETRAISOSTEARATE • SILICA SILYLATE • TOCOPHEROL • ALUMINUM HYDROXIDE • TIN OXIDE ● [+/- MAY CONTAIN: CI 77891 / TITANIUM DIOXIDE • CI 77491, CI 77492, CI 77499 / IRON OXIDES • MICA • CI 77163 / BISMUTH OXYCHLORIDE]. (F.I.L. Z70031569/1).
Reviews
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concealer-10d MichaelleMichaelle
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.Michaelle· 2 years agoLovely golden undertones
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d BeccaJKcBeccaJKcStaffordshire
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.BeccaJKc· 2 years agoMagic in a tube!
[This review was collected as part of a promotion.] A little goes a long way. The consistency is perfect, not too thick but not too thin so it’s really easy to work with and blends like a dream. The coverage is amazing, without being cakey, it covers my mummy eye bags and my stress spots, what more could I ask for?! Unfortunately for me the shade I selected was a little too dark however it doesn’t take away from the fact that it’s an amazing product that I will definitely repurchase in a better suited shade.
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d PhoenixStormPhoenixStormLondon
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.PhoenixStorm· 2 years agoTrue Match Radiant Serum Concealer 10D
[This review was collected as part of a promotion.] L'Oreal True Match Radiant Serum Concealer 10D, I used it as a contour and it blended quite smoothly. I found that it does dry quite quickly so you do have to blend it as soon as you apply it. And it does last all day. The wand is kind of pointy flat rather than rounded so if using as a concealer, it would go fit into the inside corner of your eyes when applying it.
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d vcddvcdd
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.vcdd· 2 years agoNice for cream contour
[This review was collected as part of a promotion.] I've been using this as a cream contour after previously having used a dedicated cream contour from another brand. I only use a tiny amount as its very pigmented and this works well, it blends out easily and gives a nice contour. Lasts me the whole day and looks good still at the end of the day with no patchiness. No separation with other products used. Would recommend
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d JaaniJaaniLeicestershire
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Jaani· 2 years agoExcellent Condealer
[This review was collected as part of a promotion.] Wonderful True Match Radiant Serum Concealer, shade 10D Deep, I have dark circles under my eyes and wear concealer daily to cover this area.The lightweight texture feels nice on the skin, great coverage, blends smoothly and does not look cakey, It contains Hyaluronic Acid and Caffeine to depuff, I like the triangular shaped applicator.Very happy
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d GrattadeGrattadeHerts
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Grattade· 2 years agoL’Oreal True Match concealer
[This review was collected as part of a promotion.] The L’Oreal concealer went on smoothly, the applicator made it easy to apply the concealer to the specific places on my face. Unfortunately, the concealer colour I chose was not the correct colour for my skin tone but it did provide good coverage. The consistency of the concealer meant that after application I was able to blend it easily.
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d StarFionnaStarFionna
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.StarFionna· 2 years agoMulti tasking
[This review was collected as part of a promotion.] I think this is great product. Similar to the skin tint, but with a little more coverage and great for those who don't wear foundation. I got a couple of shades, one to match my skin tone, one to highlight and one to contour. I have normal-combination skin, and I would recommend using moisturising under this product or it'll look drying.
Originally posted on loreal-paris.co.uk -
concealer-10d NatashaNatashaEssex
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Natasha· 2 years agoPerfect
[This review was collected as part of a promotion.] I was really excited to try this concealer as I love the whole true match range & this is just perfect to have in your handbag for when you need touch ups I also used it as a contour so it is really versatile. It goes on really smoothly & isn’t cakey or heavy I will continue to use this its my new favourite concealer.
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d JenzJenzLond
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.Jenz· 2 years agoBeautiful
This is my contouring shade, it's easy to apply, smooth, breathable. it blends well and nice finish. Packaging is huge for true match usual concealer. Applicator is big and can get alot of products on one swatch. Concealer is medium to full coverage buildable. It's infused with hyaluronic acid and caffeine.
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d Sam1Sam1
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.Sam1· 2 years agoGood coverage on a budget
[This review was collected as part of a promotion.] I’m reviewing this product that I tried on my friends as it does not match my skin tone and I must admit that they have all been impressed with the results. It is easy to apply relatively long lasting and they all agree that it was a great go to product on a budget
Originally posted on loreal-paris.co.uk -
concealer-10d Joanna974Joanna974London
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.Joanna974· 2 months agoGreat new product
[This review was collected as part of a promotion.] This new True Match Radiant Serum Concealer 10D is a good product. It is liquid enough to cover well the desired area. It blends easily into the skin tone and have long lasting effect. However it is also possible to correct during the day, when it is necessary.
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d IlinaIlina
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Ilina· 2 years agoGreat for beginners
[This review was collected as part of a promotion.] Maybe it's the serum in it but really nice rich formula. I find most concealers under eye dry out no matter what I try but as I occasionally wear glasses I need to powder to stop it completely coming off but this stayed soft all day! Great shade range too
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d Bx73Bx73Derbyshire
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Bx73· 2 years agoGreat
[This review was collected as part of a promotion.] Great concealer its easy to apply and lasts all day. Feels lovely on my skin. It comes in lots of different shades so you can find the perfect shade to suit your skin tone. Contains serum but it doesn't leave your skin looking or feeling greasy just great
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d KirstyKirstyShropshire
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Kirsty· 2 years agoGreat for concealing and contouring
[This review was collected as part of a promotion.] I have this concealer in my skin tone for concealing and in a darker tone for contouring. They have a lovely texture and are easy to apply with the applicator. They have a lovely finish and don't go powdery over the day. Very pigmented but easy to blend!
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d lindalindaCanvey Island
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.linda· 2 years agoHealthy ad Beautiful Skin
[This review was collected as part of a promotion.] True Match Radiant Serum Concealer 10D is my everyday essential. This high quality concealer hides imperfections perfectly and gives me a natural look. It contains high quality ingredients as hyaluronic acid and caffeine to hydrate and refresh my skin.
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d DC1990DC1990Cornwall
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.DC1990· 2 years agoGreat concealer
[This review was collected as part of a promotion.] Really one of the best concealers I’ve used. Really great applicator shape. Don’t need too much product but is buildable with creasing. I also have the darker one that I use as a liquid contour which works so well as it’s brightening and illuminating.
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d MumtotwinsMumtotwinsNorth Yorkshire
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Mumtotwins· 2 years agoGreat product
[This review was collected as part of a promotion.] It’s actually a pretty good concealer. I have a go to concealer that I’ve used for years and was happy with the results, however this one is probably my new favourite. Easy to apply, no clogging or catching in fine lines and the coverage is fab!
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d malwinamalwinaLondon
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.malwina· 2 years agoDoes great job
[This review was collected as part of a promotion.] Great concealer and plenty of shades to choose from , i have used different shades to create contours on my face , it makes skin looks smooth and doesnt leave it dry , i really love the aplicator as its bigger than what other concealers have
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d xsophieeexxxsophieeexxDurham, north east
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.xsophieeexx· 2 years agoI love this concealer!
[This review was collected as part of a promotion.] I love this concealer! It is very buildable but without being too thick and cakey. It has good coverage and there are a lot of different shades to pick from! It blends into makeup really nicely! The darker shades are great for contour too!
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d GreekGoddessGreekGoddessSt Albans
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.GreekGoddess· 2 years agoLove the texture!
[This review was collected as part of a promotion.] I really love the texture and the shade variety is great! I use it to do some contour as well and enhance different parts of my face! Creamy and comfortable with a great scent and very long lasting! Excellent quality and value for money!
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d Crissy381Crissy381Leicester East Midlands
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Crissy381· 2 years agoFantastic
[This review was collected as part of a promotion.] Although this is too dark for my skin colour im still giving 5star as it goes onto skin so smoothly, i reckon i could definitely use as a contour or something similar. I think im going to try this at the weekend 🤔 or try on a friend
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d MaccymoMaccymoLiverpool
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Maccymo· 2 years agoFab concealer
[This review was collected as part of a promotion.] Fab concealer really like the consistency of this concealer. Fab applicator so u don’t use too much product. Colour was too dark for me so I am using to contour and it’s great. Plus no fragrance and sinks into ur skin really like it
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d AndreeaAndreeaLondon
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Andreea· 2 years agoCovers quite good
[This review was collected as part of a promotion.] Honestly impressed with the caffeine boost and that it does not get into creases. Also, it does make the dark circles fade away. I also used it yo hide blemishes and other imperfections and can say I love it and it is a must try.
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d HinarazfaHinarazfaSt6 6ne
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Hinarazfa· 2 years agoPerfect contour
[This review was collected as part of a promotion.] I use this concealer as a contour for my face and nose nad it gives u the perfect contouring.... It doesn't fade all day and looks hood on the skin... Didnt feel dry on the skin... I would definitely recommend it to my friends
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d mummymaniamummymaniaBournemouth
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.mummymania· 2 years agoOutstanding
[This review was collected as part of a promotion.] No my colour as too dark for my skin, however I have it to my friend who it matches perfectly with and she loved it. She said it was easy to use, glided on smoothly and almost sunk into the skin creating a smooth flawless look
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d sryzsryzLondon
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.sryz· 2 years agoUse it as contour
[This review was collected as part of a promotion.] I got this sent to test but was a bit dark for me so I use it to contour my face and it does a good job. Very easy to blend and powder goes on perfectly on top of it. I don’t have any problems layering it with other products.
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d GhanooGhanoo
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Ghanoo· 2 years agoGreat product!!
[This review was collected as part of a promotion.] This cream is amazing, very light on my skin, not greasy at all. My face looks brighter and feels much more moisturised. I’ll keep using for sure because of the results that I’ve already noticed. I definitely recommend it.
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d JansjoyJansjoyStoke on Trent Staffordshire
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Jansjoy· 2 years agoL’Oréal true match radiant serum
[This review was collected as part of a promotion.] L’Oréal True match radiant serum is an amazing product it glides on very smoothly and evenly and leaves your skin beautifully hydrated and with a glow it blends in perfectly with your own skin leaving you looking beautiful
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d KylieKylieWest midlands
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Kylie· 2 years agoAmazing product
[This review was collected as part of a promotion.] Absolutely love the coverage of this concelear its so smooth and blends perfectly with skin, its minimal use for even skin cover making it last even longer, matched with the true match foundation its absolutely perfect !
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d Naz1234Naz1234Uxbridge
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Naz1234· 2 years agoBrilliant
[This review was collected as part of a promotion.] Love this product it looks great on skin provides flawless finish. I also used this as a highlighters. Some areas and works really well . It is long lasting too and I would recommend this for anyone with Asian skin tone
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d RhiaRhia
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Rhia· 2 years agoFab!
[This review was collected as part of a promotion.] Was looking forward to trying out these new serums by L'Oréal, they did not disappoint. Was so easy to apply and made my skin look and feel so good. Cant wait to try them all and will definitely be buying more of them!
Originally posted on loreal-paris.co.uk -
concealer-10d Curly girl mummyCurly girl mummyBirmingham
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Curly girl mummy· 2 years agoGreat concealer
[This review was collected as part of a promotion.] This is a really great coverage concealer. It goes on smoothly, has a great consistancy and matches well to my skin tone. Doesnt flake and didnt give a cakey finish. It lasted really well and gave my face a dewy glow.
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d LorrickLorrickDundee Scotland
- Review 1
- Votes 0
…★★★★★ ★★★★★ 3 out of 5 stars.Lorrick· 2 years agoNice
[This review was collected as part of a promotion.] Sorry this was to dark for my face.So gave it to my sister in law and she loved it says well worth buying.So glad I gave her it as I can’t use it I’m so sorry tried to email you to explain. Thank you for seeing this
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d JanineJanine
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Janine· 2 years agoGlowing Skin
[This review was collected as part of a promotion.] True match serum does exactly as expected, I matched my skin tone, applied and blended in really lovely, nice product and it is great it comes in a range of shades, easy to use and has a nice finish, would recommend
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d DRizzoDRizzoLiverpool, North West
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.DRizzo· 2 years agoGood concealer
[This review was collected as part of a promotion.] This is a good concealer, provided good coverage. Blends into skin easily, although I found it to be quite tacky and had to use setting power over. Found to stay for a number of hours without need to be re-touched.
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d LindseytomaLindseytomaNorth East
- Review 1
- Votes 0
…★★★★★ ★★★★★ 4 out of 5 stars.Lindseytoma· 2 years agoGood coverage
[This review was collected as part of a promotion.] The colour was a bit dark however applied a small amount and it wasn’t that dark against my tan so blended in well! Easily applied didn’t leave patches on my cheeks or go flaky as others have where I have dry skin
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d KittykatKittykatNorth Yorkshire
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Kittykat· 2 years agoImpressive
[This review was collected as part of a promotion.] I’m really impressed with this product. It’s easy to apply with the applicator and glides effortlessly onto the skin with a light and silky texture. The colour gives a great base for makeup and is long lasting.
- + Pros:
- High quality
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk -
concealer-10d Mtc1994Mtc1994Leamington Spa
- Review 1
- Votes 0
…★★★★★ ★★★★★ 5 out of 5 stars.Mtc1994· a year agoGreat coverage.
[This review was collected as part of a promotion.] The best concealer. So smooth and lots of shades to choose from. Does not crease under eyes and blends so smoothly onto to skin. The coverage is just right and helps brighten and conceal too. Highly recommend.
- + Pros:
- High quality,
- Durable
Recommends this product✔ YesOriginally posted on loreal-paris.co.uk
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