Excellence Excellence Creme Permanent Hair Colour - 5.6 Rich Auburn

The dye itself is good, but I bought the rich auburn shade to re-dye my hair and it came out brown. I’m fine with darker auburn, which I thought this would be, especially considering the guide on the back of the box. I followed all the instructions and my hair is now brown. I still think it looks nice but I want to be copper/ginger again :(

I've always bought Loreal in other countries , and its been my favorite. This is obviously not the case with loreal australia the shade turned out almost black. There is obviously something wrong with their production as I see there are several reviews that the result was nothing like what they promised. Years of using loreal dye and never so wrong!

I bought the L'Oreal Excellence Creme in Ash Blonde (8.1). The box supplies gloves (that are a little too small for my hands), a 72ml bottle of developer with comb attachment, a 48ml tube of colouring cream (so that's about 120ml of formula - if I had long hair I would have needed two kits), post colouring shampoo and conditioner.

This has been my favourite colour so far. It has lightened me without turning me orange, which is something I tend to do when I try and go a couple of shades lighter. It didn't completely cover my greys but thats okay as I don't have that many (yet). I was very happy with this colour and will look for it again.

There's a new look and a shade for everybody in this range. Gone are the days where I can afford to go to the salon every two months so I spread out my salon visita and handover my interim hair colour treatments to L'Oreal Excellence. It's incredible the results you can get at a fraction of the salon price and a 'hair pick me up' always feels great. My husband sometimes asks if I've been to the salon - how good is that? I need a dye that doesn't strip the hair too much as I'm always working against the grain to combat dry hair - this does a pretty good job, leaving my hair soft and manageable.

Super disappointed. My hair was previously highlighted and then died a copper shade. I liked it so much I thought I'd use this to go a bit more vibrant. What a mistake! This color is nothing like the picture, the name or the guide on the back. It turned out dark brown everywhere. It totally ruined any highlight multi-tonal type thing...because it's all just dark brown, not a tinge of ginge or red at all.
How does a brand like loreal go so wrong? This should be pulled off shelves.

My mum and I have been using the Rich Auburn colour for over 30 years. People have always commented on how the colour looks so natural and how healthy and shiny our hair looks. I used the new formula version about 2 months ago and was horrified with the result. My hair was bright red and the greys were not covered properly. Also noticed that the texture of my hair changed - it’s now very rough. Also the formula was very clumpy and hard to mix. I thought at first maybe I got a bad batch. But then my mum did it on her hair and same really bad result. So in desperation we tried the 5.5 Mahogany Brown - the colour was better but again the grey coverage was not great. Also hair texture is still not great. My hair grows very quickly so I red to touch it up every 4-6 weeks. But now because my hair feels so rough I’ve had to pay for very expensive hair treatments- which I never had to do before. The old formula was so good and reliable - why change it? It’s very disappointing as the results are now where near as good as with the old formula. I’ve even tried to buy the old formula but it’s almost impossible to find now. Please bring it back!!!