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Changing your colour permanently can be a bold step, but sometimes that’s exactly what you need to shake up your look and routine. At L’Oréal Paris, we want you to take this step in total confidence with our Préférence hair colour range, delivering long-lasting hair dye for an incredibly rich and vibrant hair colour.<br /><br /> Whether you're looking to finally channel your inner blonde, experience deeper brown shades or change it up as a fiery redhead, our Préférence hair colour shades suit every mood and occasion. This long-lasting hair colour range combines full coverage (say bye to greys) with unmatched protection for your scalp and strands. If you are new to the world of <a href="https://www.lorealparis.com.au/hair-colour/permanent-hair-colour"><span style="color: #E32847;">permanent hair dye</a></span>, then you might want to know how our Préférence hair dye works. Try your desired hair colour shade with our <a href="https://www.lorealparis.com.au/experience-our-new-virtual-try-on-tool"><span style="color: #E32847;">Virtual Try On</a></span> tool.
Préférence
Preference Le Blonding Acidic Toner - Platinum Ice
0 (0)
L’Oréal Paris Préférence Ultra Platinum 9L
4.3 (181)
Preference Metavivids – 7.222 Pink Semi Permanent Hair Dye
4.6 (143)
Préférence Vivids - 3.161 Magnetic Plum Purple Permanent Hair Dye
3.7 (124)
Preference Permanent Hair Colour - 5 Light Brown
2.4 (26)
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