Makeup: Frequently Asked Questions

Are there any rules for applying eyeliner?

Apply Eyeliner as close as possible to your lash line. Always on the top and sometimes on the bottom as well, but never just the bottom lash line as this ‘closes’ your eyes making them look smaller. The tapered line should be the entire length of your eye, 1/3 or 2/3 across but never halfway as this too will ‘cut’ your eye in half visually. Liquid liner is best applied to the top lashes only.

How do I apply bronzer?

Bronzer is best applied to the areas of your face that ‘catch’ the sun, never all over. Lightly sweep over forehead, cheeks, chin and nose for the most natural result.

How do I choose a mascara?

Choosing the right mascara depends on the result you want and your lashes. Mascaras are developed to deliver specific results, either length, definition, volume or a little of each. The name of each product is a good indicator of the result you can expect to achieve. There are 3 parts to the effectiveness of a mascara, the formulation, the brush and the wiper that determines the measured dose of product needed to get the result.

How do I choose my blush shade?

As a general rule, match your blush to the tone of your lip colour to harmonise the total look. For example, choose a pink-toned blush if you are wearing a lipstick with pink undertones. If wearing a natural/nude or bright red shade lip colour, then you should select a natural-looking blush shade that is in a deeper tone to your skin.

What benefits does setting powder have and which face powder is better, pressed compact or loose?

Face powder is an indispensable beauty tool to refine the complexion by ‘setting’ the foundation and concealer in place, giving the skin a velvety texture while controlling shine.

Using a large soft brush or the puff provided, apply powder immediately after foundation and before applying powdered eyeshadow, blushers or bronzers. This will give greater bendability and a more professional result.

Pressed and loose formats both deliver the same result, but pressed powders have the added benefit of convenience and portability for touch-ups.

What does lipliner do, and how do I select a shade?

Lip liner can be used to define and shape your lips, prevent lipstick from ‘feathering’, correct uneven lip shapes and provide a basecoat for lip colour hold when applied all over the lip for longer wear. Match the shade to your lip colour as closely as possible or choose a shade that is the same colour as your natural lip colour.

What is a makeup primer and how/when do I use one?

Makeup primers come in two formats, one for all skin types and others to help correct excess oil or pigmentation in the skin. All are applied to the skin after moisturising to create a smoother texture and extend your makeup hold.

When and how do I apply my concealer?

Concealer is best applied after foundation as this allows the foundation to cover most of the imperfections so that just a little concealer is then needed for extra coverage. The only exception is colour-correcting concealers which are best applied before your foundation.

Apply using the supplied applicator or a small brush, then gently ‘dab’ it into the skin without ‘rubbing’.

When using a concealer around the eye area, apply only to the dark area of the eye contour. In the case of puffiness, avoid very light shades as these accentuate the problem by bringing the feature ‘forward’.

How do I choose the right foundation shade?

The right foundation for you should match your skin’s undertone, whether it is cool (pink toned), warm (yellow toned), or neutral (a mix of both). Before selecting a shade from our range of foundations, ensure you first understand your undertone using our detailed guide to choosing your perfect foundation shade here. Always test your foundation shade to ensure that it is a seamless match.

Where is the best place to test my foundation shade?

Test foundation on your face, either the jawline or around the nose area, never on your wrist as this skin is different in both texture and colour to that on your face. A perfect match will be almost invisible once applied. 

Why is skin preparation so important before applying makeup?

A flawless, lasting finish can only be achieved on skin that has been prepared with a suitable moisturiser to help balance the skin and give longer wear. Discover our Skin Genius service to curate the right skin care routine for you and find the best products to prepare your skin for makeup application.