Hair Care: Frequently Asked Questions

How and when do I apply a hair serum?

Hair treatment serums are formulated to add shine, smooth and help tame the hair. They can be applied to damp/towel dried hair before styling or used on dry hair to finish your style and tame fly away ends once dry.

How often should I wash my hair, and is it okay to shampoo it every day?

The frequency you shampoo depends on your hair type and your lifestyle. Oily hair types, work environments and those with sporty/active lifestyles will require more frequent shampooing. Daily shampooing is fine, just be sure to use a range specifically suited to your hair type and its needs.

How does a hair treatment help and how often should I use one?

Haircare treatments contain a higher concentration of the active ingredients to intensely treat your hair’s needs. Some treatments can be used daily such as the ELVIVE Conditioning Sprays, Serums and ELVIVE Re-Nutrition Night Elixir and Daily Nutritive Fluid. Other treatments such as the ELVIVE Masques and the ELVIVE Anti-Breakage Concentrate only need to be used once every 7-10 days as part of your standard hair care routine, depending on your hair’s condition.

I have wavy/curly hair that does not need shampooing every day but looks flat and messy when I wake up. How can I wake up with curly hair?

There are two options: you can dampen/wet your hair, apply a little styling product, leave-in treatment or serum, and style or leave to dry naturally. Alternatively, if your hair is prone to dryness, wet your hair, apply conditioner, rinse out and style.

How do I choose the right shampoo for my hair type?

Choosing the correct shampoo for your hair type is an essential part of any hair care routine. First assess the quality and condition of your hair to establish your needs. 

If your hair is dry and brittle, choose a nourishing formula with hydrating oils. If your hair is colour treated, choose a formula specifically design to care for and maintain your hair colour such as ELVIVE Colour Protect. If you have oily roots and dry ends, or fine hair that gets oily quickly, choose a clarifying but nourishing formula such as ELVIVE Extraordinary Clay.

How should I use a hair mask?

A hair mask will work best when applied to damp hair, and carefully worked to spread evenly from root to tip. To ensure the hair mask is properly distributed massage the scalp and comb fingers through the lengths of your hair. Leave the mask on for the period of time defined on the product instructions for best results. Rinse with lukewarm or cold water for extra shine.