Infallible Matte Priming Base
Infallible Matte Priming Base - Transparent

Infallible Matte Priming Base Infallible

Minimise poresand imperfections and shine.

The Infallible Priming Base instantly transforms the skinand resulting in a perfectly smooth and velvety texture. Your foundation glides on seamlessly and makeup results are improved. With a subtle cooling effectand it prepares the skin by minimising imperfectionsand pores and shine.

  • bvseo_sdk, net_sdk,
  • CLOUD, getAggregateRating, 110ms
  • bvseo-msg: The resource to the URL or file is currently unavailable.;


Our first priming base in a gel that mattifies the skin.

• Prepares and smoothes skin by minimising imperfectionsand pores and shine.
• Mattifying effect
• Instantly transforms skins texture for an even surface with velvet-soft touch.
• Foundation glides seamlessly across it.




How to Apply
Apply little dots of the priming base on bare skin. Less is more. Smooth onto your skin in an outward motion.

  • bvseo_sdk, net_sdk,
  • CLOUD, getReviews, 0ms
  • bvseo-msg: The resource to the URL or file is currently unavailable.;

Buy Online

Get Inspired

Trends & Tutorial

How To Parisian Beauty How To Parisian Beauty
How To Parisian Beauty
Add to favourites

Make Up

How To
Parisian Beauty

Parisian women have been the epitome of effortless chic for decades. Their ‘less is more’ approach and investment in timeless pieces in both their makeup bags and wardrobes strengthens their style, however it’s the Parisian beauty mantra that makes their technique so enduringly powerful and one that women around the world should embrace: Celebrate and enhance what you naturally have, rather than transform or force something that isn’t there.

Step One: skin, skin, skin.
French women appreciate that healthy and glowing skin is an integral part of their beauty routine. A regular face mask is a must, and cleansing at the end of the day is essential to maintaining the perfect base of your makeup. The L’Oreal Paris Detoxifying & Brightening Charcoal Pure Clay Mask is perfect for purifying and brightening your skin once a week.

Step Two: simple eyes.
When it comes to the eyes, the ‘less is more’ approach is vital. Think subtle nude eyeshadows, if any at all, accompanied by thin but defined eyeliner that emphasises your natural lash line and classic black mascara to enhance your lashes. The L’Oreal Paris Superliner Tattoo Signature Eyeliner is formulated to create ultra-black lines, with up to 24hr tattoo wear with the added bonus of being waterproof, fade-proof and smudge-proof.

Step Three: that red lip.
If there is one beauty staple that Parisian woman swear by, it’s investing in a classic red lipstick. A creamy, red matte lip pairs perfectly with the stripped-back eye and barely-there foundation and stays true to the rule of highlighting just one area of your face. A common beauty hack used by French women is applying their red lip and then kissing the back of their hand to rub onto their cheeks for a blush. The L’Oreal Paris Colour Riche Matte Addiction Lipstick in Scarlet Silhouette is a timeless shade that creates the ideal creamy, matte finish without drying. 

Go to the tutorial
Keep Glowing On: Keep Your Summer Radiance All-Year Round Keep Glowing On: Keep Your Summer Radiance All-Year Round
Add to favourites
How to Apply Highlighter L’Oréal Paris Wake Up & Glow How to Apply Highlighter L’Oréal Paris Wake Up & Glow
Add to favourites
How To Get Fuller Looking Brows How To Get Fuller Looking Brows
How To Get Fuller Looking Brows
Add to favourites


How To
Get Fuller Looking Brows


Thick and full eyebrows aren't just for those blessed with a naturally perfect pair. When it comes to matters of the brow, pencils and powders work wonders to fill in the gaps. From shaping to volumising, these are the products we're loving at the moment.

Any brow product that resists smudging and fading gets a big tick from us. Use Brow Pomade to create a buildable look from natural to bold.The slanted brush ensures precision while you outline and fill in your brows.

This one's a beauty (and easy to use for brow beginners). With a triangular shaped tip for precise application, use the soft styling brush to groom brows into place and blend for a natural finish.


For brow touch-ups, sweep the mini brush through the thin areas of your brows to add body and character. We love this tinted gel because it's shine-free and lasts up to 12 hours - one thing less to worry about during the day!

Go to the tutorial
Splendour is Calling Here Splendour is Calling Here's what to pack in your beauty bag
Add to favourites
Microblading Hack How to get perfect full brows Microblading Hack How to get perfect full brows
Add to favourites
Microblading Hack How to get perfect full brows Microblading Hack How to get perfect full brows
Microblading Hack How to get perfect full brows
Add to favourites

Brow Trends

Microblading Hack
How to get perfect full brows

It’s no secret that eyebrows are back in the spotlight. From red carpet to girl next door, full, thick eyebrows are officially a mainstream style choice. So how do you get your eyebrows looking full and fabulous, while avoiding a drawn-on, fake appearance?
Celebrities and beauty influencers have recently turned to a semi-permanent makeup technique called microblading to achieve the full-brow look – fear not, however, as this isn’t the only option. There’s an alternative product to help you achieve fierce, full brows without an expensive time-consuming visit to an eyebrow specialist.

What is microblading?
Microblading is one of many semi-permanent eyebrow tattoo treatments popping up in high-end beauty salons around the world. You may have heard the term used alongside others such as ‘eyebrow embroidery’, ‘micropigmentation’, ‘feathering’ and ‘etching’. Essentially, microblading your eyebrows is a less invasive tattoo procedure designed to draw on ultra-realistic hairs, making your brows look fuller in sparse areas.

The difference between a semi-permanent microblading procedure and a full tattooed brow is the depth to which the ink is injected into the skin. Microblading is essentially a surface tattoo created manually with a specifically designed tool for the procedure which injects pigment into the skin and carefully shape a fuller-looking brow.

The depth and thickness of each ‘hair-stroke’ is totally adjustable, and is catered to each client. Once inserted, the pigment is left to rest on the skin for a few minutes before being wiped away to reveal shaped brows.

This can be a very painful process that can require regular maintenance. After your first visit, a follow up appointment is required for touch-ups and additional shaping about four to eight weeks after the initial application. With a light application they last up to 6 months after which they’ll naturally fade away.

The process has gained popularity for good reason, but it does, of course, come with a pretty big price tag – up to $600 a treatment. Not to mention the pain and time involved! So what are your options if you crave the look without the investment?

The hack
You can achieve a full brow with a standard eyebrow pencil, but you’ll need a more sophisticated makeup tool if you’re looking to achieve that on-point microbladed style.
To hack it, you’ll need L'Oréal Paris Brow Artist Micro Tattoo . It’s designed specifically to mimic a microbladed look without the commitment or costly salon visit. It has a super-fine trident tip that mirrors the applicator of microblading tools – giving you the illusion of added individual eyebrow hairs that you can apply to fit the look you want.

The application
To best apply L'Oréal Paris Brow Artist Micro Tattoo, start with a clean eyebrow area. Remove any makeup with your favourite makeup remover and, if you apply serums or moisturisers regularly, make sure to avoid the eyebrow area ahead of application. For a natural looking brow, use the micro-trident tip to draw thin, hair-like strokes in a diagonal line.

Begin at the inner corner of the eyebrow, working outward towards the edge of the brow. The result should be a seamless blend of natural hairs and ones drawn to fill and enhance the shape. On days that you’re craving a bolder look, turn the applicator on its side and fill in your brows using the thick, flat section of the applicator tip.

As a bonus, L'Oréal Paris Brow Artist Micro Tattoo is waterproof and lasts for up to 24 hours. It’s the perfect way to jump on the full brow bandwagon without the commitment of microblading! From feathered to thick to natural, it’s easy to test out the pen until you find the best eyebrow shape and style for you.

This brow hack offers ultimate flexibility so you can experiment with shape and thickness to your heart’s content. What could be better than a perfect set of brows?

Go to the tutorial
Design Your Derbey Day Look Design Your Derbey Day Look
Add to favourites
Design Your Melbourne Cup Look Design Your Melbourne Cup Look
Add to favourites


More details