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Dream Lengths Restoring Shampoo Elvive Dream Lengths

COMING SOON

DREAMING OF BEAUTIFUL, LONG HAIR BUT STRUGGLING TO ACHIEVE YOUR DREAM LENGTHS?  Discover our Restoring Shampoo, enriched with a cocktail of Keratin, Vitamins and Castor Oil.

How To Use: Apply to wet hair, massage into a lather and then rinse. Follow with L'Oreal Elvive Dream Lengths Detangling Conditioner.

Shampoo
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Ingredients

AQUA / WATER, SODIUM LAURETH SULFATE, GLYCERIN, DIMETHICONE, COCO-BETAINE, SODIUM CHLORIDE, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE,  NIACINAMIDE, COCAMIDE MIPA, RICINUS COMMUNIS SEED OIL / CASTOR SEED OIL, SODIUM BENZOATE, SODIUM HYDROXIDE, HYDROXYCITRONELLAL, HYDROLYZED WHEAT PROTEIN, HYDROLYZED CORN PROTEIN, HYDROLYZED SOY PROTEIN, PHENOXYETHANOL, SALICYLIC ACID, LIMONENE, FUMARIC ACID, BENZYL SALICYLATE, LINALOOL, BENZYL ALCOHOL, PANTHENOL, ALPHAISOMETHYL IONONE, CARBOMER, CITRIC ACID, CITRONELLOL, COUMARIN, HEXYLENE GLYCOL, HEXYL CINNAMAL, PARFUM / FRAGRANCE (F.I.L. C235095/1).

Innovation

The longer your hair gets, the more it goes through and the more damaged it becomes. Split ends appear and you feel like you need to trim your tips. What if  you could protect your hair and help reinforce its lengths? 

Our creamy, caring shampoo is enriched with a cocktail of Keratin, Vitamins and Castor Oil. The formula cleanses and helps to reinforce the hair. It helps to protect against breakage* and reduces the appearance of split ends**.

*Instrumental test after 10 applications of Dream Lengths Shampoo on bleached hair. 
**After using Dream Lengths Shampoo and Conditioner

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We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

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