Anti-Brassiness Purple Shampoo Elvive Colour Protect

Hair Care

Dry Hair Care
Top 5 ways To Use A Hair Oil

Not sure how to handle hair oils? Don’t worry, we'll show you how to use them—even on fine hair.

HOW TO USE HAIR OIL

1. PRE-SHAMPOO TREATMENT
Our tresses go through a lot on a daily basis— everything from hot water to straightening can leave hair feeling brittle and parched. Try using hair oil as a pre-shampoo prep. Moisturising the strands before washing will help it retain its natural oils. Just add an extra step of applying hair oil before you shower and follow with shampoo and conditioner as usual. We promise, you’ll see the difference.

2. LIGHTWEIGHT SHINE
When you have fine hair, it’s easy to tip over into heavy handed territory with styling products. Unfortunately, doing so weighs hair down and gives it an overly oily sheen. Instead of piling on the products, apply a coin-sized amount of hair oil onto dry ends, steering clear of your roots. This way, you can enjoy silky shine without the added weight.

3. BLOWOUT PREP
It’s hard to get your at-home blowouts to match salon styled waves. While it may well be because the hairdryer is a finicky tool to master, there are other secret tricks of the trade to elevate your DIY look. The easiest hack is to add hair oil into the mix (and a heat protectant). Apply to damp hair and blow-dry with a round brush. Finish with a spritz of lightweight hair spray to lock in that smooth shine!

4. TAME FRIZZ
If you’re a victim of hat hair or the dreaded humid hair poof, you’re definitely not alone. Unruly hair plagues us all from time to time, but thankfully hair oil can help tame frizz and flyaways. Rub one to two pumps of hair oil between your palms, running it through the lengths of your hair. Once you only have a tiny amount left, smooth it over the top of your scalp – enough to keep any fine baby hairs in place but not so much that it looks greasy.

5. SPLIT END PROTECTION
Although a trim is the only real solution for eliminating split ends (for now), you can still help protect your strands on a daily basis with a dash of hair oil. Incorporating it as part of your regular hair care routine could make all the difference in delaying your next visit to the salon. Put it on wet or dry hair—both work!


OUR BEST HAIR OILS

The L’Oréal Paris Elvive Extraordinary Oil Treatment is enriched with 6 precious flower oils, designed as an instant pick me up for parched hair.

The L'Oréal Paris Elvive Extraordinary Oil Coconut Hair Oil is formulated with fine coconut oil to provide weightless shine and nourishment.

The L'Oréal Paris Elvive Extraordinary Oil Extra Rich Treatment is a hair oil specifically designed for dry or damaged hair.


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Everything You Need To Know About Purple Shampoo

Everything You Need To Know About
Purple Shampoo

We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

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