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Anti-Brassiness Purple Shampoo Elvive Colour Protect

INTRODUCING PURPLE SHAMPOO TO THE ELVIVE COLOUR PROTECT RANGE.

FOR HIGHLIGHTED BRUNETTE, BLONDE AND GREY HAIR. NOURISHES HAIR AND NEUTRALISES BRASSY TONES.

How to Use: 

Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well. Follow with Elvive Purple Conditioner. Wear suitable gloves and avoid contact with eyes. In case of contact with eyes, rinse immediately and thoroughly.

 

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Benefits

Neutralises orange and yellow tones in highlighted, blonde, and grey hair
Leaves hair looking bright and beautiful
Works from 1st use

How does it work?
Purple Colour is the opposite to yellow on the colour wheel. The purple pigment helps neutralise yellow tones. Purple shampoo is also known as silver shampoo.

Ingredients

1170883 E - Aqua / Water, Sodium Laureth Sulfate, Coco-Betaine, Glycol, Distearate, Cocamide Mipa, Ci 60730 / Acid Violet 43, Sodium Lauryl Sulfate, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Trideceth-6, Iris Florentina Root Extract, Polyquaternium-7, Polyquaternium-10, Salicylic Acid, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, Benzophenone-4, Amodimethicone, Alpha-Isomethyl Ionone, Carbomer, Citric Acid, Citronellol, Cetrimonium Chloride, Butylene Glycol, Coumarin, Hexylene Glycol, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C226042/2).

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Buy Online

“I’ve always used an expensive salon purple shampoo but can honestly say that the L’Oréal one is just as good if not better!!! It takes the brassy colour out of my roots without leaving a purple stain colour, which some blonde shampoos tend to do.” - Aleesa / Review Crew Member

“A few minutes in and hair was back to its salon fresh shade. In my opinion, better results than my previous salon purple hair products. A must for blondes! I love how it has directions for highlighted brunettes too!” - Alex / Review Crew Member

“It removed the brassiness from my blonde after a single use. My hair was left silky and smooth, but not greasy. Felt more like a treatment than a conditioner. Great product to help me keep my hair fresh between salon appointments.” - Judy / Review Crew Member

Discover what people are saying about Elvive Purple Shampoo & Conditioner
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Everything You Need To Know About
Purple Shampoo

We may never really know if blondes have more fun. Nevertheless, whether you’re bottle blonde or naturally blessed, you know there’s a fair bit of upkeep involved to keep the good times rolling. The key to keep your hair hues looking icy? A purple shampoo.


What is purple shampoo?
It’s exactly what it says on the bottle. A shampoo with purple pigments that keep brassy undertones at bay. Consider it your DIY tune-up to keep your new hue looking flawless for longer.

How does purple shampoo work?
While the concept of purple shampoo might sound a little crazy, it all comes back to colour theory. Purple is directly opposite yellow on the colour wheel, so the purple pigments neutralises any unwanted yellows brought out by things like sun or heat styling. While it won’t actually change the colour of your hair, it addresses the tone and nixes the brassiness. It’s basically your at-home toner.

How does purple shampoo fit in my routine?
Coloured shampoos should be used in conjunction with your regular shampoo and conditioning routine instead of replacing them entirely. If you're washing your hair thrice a week, introduce purple shampoo for the fourth wash. Overdoing the purple shampoo can leave hair colour looking dull and drap, which is the opposite of what you want!
All-over blondes will find the top of the hair more golden than the ends, so we recommend applying a concentrated amount of purple at the crown and letting it run out as you lather and rinse. The ends will catch the colour (they don't need as much anyway), so let it drizzle through.

Do I need purple shampoo?
Blonde hair does need more maintainence, but purple shampoo works across the colour spectrum. Dark hair is more prone to brassiness due to the amount of melanin it has, so brunettes will find purple shampoo surprisingly useful to get rid of those warm hues.

Where do I find purple shampoo?
Right here. Meet the brand NEW Elvive Anti-Brassiness Purple Shampoo, designed to hydrate, tone and revive coloured hair.

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Obsessed with nourished hair like Jasmin? Her role as a blogger means that she travels a lot, which dries her hair out. She can’t afford to have a bad hair day, and loves the way Elvive Extraordinary Oils puts lost moisture back into her hair.

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Obsessed with lasting colour like Jodi? As a busy mum who also works in fashion and television, Jodi doesn’t have a lot of time to spend in salons, and loves the fact that she can maintain her fresh colour feeling with Elvive Colour Protect.

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