Reviews
Average Customer Ratings
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
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1 to 8 of 325 Reviews .
1 – 8 of 325 Reviews
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New Zealand
Review 1
Votes 20
Age25 to 34
GenderFemale
1 out of 5 stars.
False advertising
6 years ago
I purchased this product yesterday after having managed to lightened my hair over the past year which cost a lot of money and time, I though I could now just dye my hair myself as it was now a nice LIGHT brown. After reading the box and looking at the colour chart this colour was exactly what I was after, I coloured my roots first then my ends, left it for only 20 minutes ( recommenced is 30) and after washing this out my hair is almost black!! I am so disappointed and now have to
Start again with my hair .
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Palmerston North, New Zealand
Review 1
Votes 11
Age18 to 24
GenderFemale
2 out of 5 stars.
Misleading colour
3 years ago
The dye itself is good, but I bought the rich auburn shade to re-dye my hair and it came out brown. I’m fine with darker auburn, which I thought this would be, especially considering the guide on the back of the box. I followed all the instructions and my hair is now brown. I still think it looks nice but I want to be copper/ginger again :(
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 5.6 Rich Auburn
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
L'Oréal Paris
Hi Libby, thanks for reaching out and detailing your experience with Excellence Creme Permanent Hair Colour. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Care team a call on 1300 659 359 (Mon-Sat, 7am-5pm AEST) they will be able to document your feedback first hand.
Auckland, NZ
Review 1
Votes 3
Age55 to 64
GenderFemale
1 out of 5 stars.
WARNING - DO NOT BUY THIS PRODUCT
a year ago
A couple of months ago I wrote a scathing review on this product, and now I'm back again. During that time I notice there have been many more bad reviews. Loreal did send me to a salon to have the problem corrected, and did send me new product - so this is the result of my 1st at home colouring since the last saga and using the replacement product. Again not true to colour, and not covering greys - and I left this on for well over an hour. At lease it came out of the bottle this time and it's not 'green' - but it's still not covering greys and is not the dark brown colour it should be. Obviously they DO NOT test their products, if they did - this wouldn't be happening. Also (from experience), sadly Loreal do not recall faulty products so I hope you read this and move to another product.
Originally posted on Excellence Creme Permanent Hair Colour 4 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for your review. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our NZ based consumer team a call on 0800 655 444 (Monday to Saturday, 10am-7pm NZST) that would be great. Looking forward to hearing from you soon.
Auckland, NZ
Review 1
Votes 3
Age55 to 64
GenderFemale
1 out of 5 stars.
ZERO star rating - DO NOT USE!!!
a year ago
30 years I have used this product with no complaints, this new formula should have been taken off the market when the first complaints started. I suspected something wasn't right when I opened the first packet, so I opened another packet (2 different batchs) - it didn't look any better than the first packet, but I proceeded with my root touch up. The formula was a cacky brown/green colour and just about set like concrete in the bottle. Very hard to get out of the bottle, so applying it was also extremely difficult! After 40 mins it was still showing the greys, and had not taken on my brown hair also - so I waited a further 20 mins - and NO better! It is obvious this product was NOT TESTED before entering the market! It is also obvious that the company is LACKING CUSTOMER CARE, it should have been tested when the BAD reviews started. If they had tested it when these bad reviews started, surely L'oreal would have done a PRODUCT RECALL - because they haven't, I can only assume they haven't any customer RESPONSIBILITY!!! How many people have been inconvenienced I wonder?
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 4 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
Sydeney
Review 1
Votes 2
Age25 to 34
GenderFemale
1 out of 5 stars.
So disappointing
2 years ago
I've always bought Loreal in other countries , and its been my favorite. This is obviously not the case with loreal australia the shade turned out almost black. There is obviously something wrong with their production as I see there are several reviews that the result was nothing like what they promised. Years of using loreal dye and never so wrong!
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 5.6 Rich Auburn
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Hi Ana, we appreciate your feedback. We are sorry to hear you did not see the results you were expecting. There are a few reasons why you may not have achieved your desired outcome and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results. Thank you.
QLD
Review 1
Votes 2
Age35 to 44
GenderFemale
1 out of 5 stars.
Excellence Creme Very Light Blonde doesn't work
3 years ago
I've fallen for this twice now and am really annoyed. I did a test section at the back of my daughter hair, did 2 foils, waited the recommended 30mins and nothing. Waited a further 30 mins and nothing. The hair has not lifted to very light blonde. The only reason you can see the foils from one of the photos is that the hair is wet and I just removed the foils. After i washed it out and it dried for 5mins there's no difference. Certainly not very light blonde. My daugther already has dark bonde hair naturally so this should have worked perfectly. big fail. I'd also like to say that the customer service lady who I sent the photos too was trying to tell me that the product has worked when clearly it hasn't.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
consumer care
Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
Ballarat
Review 1
Votes 19
Age35 to 44
GenderFemale
3 out of 5 stars.
Not the colour I wanted
5 years ago
Easy to use, my hair was so soft afterwards but this made my hair a terrible orange brown colour! Not ash brown at all!
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 6.1 Light Ash Brown
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
4 years ago
Consumer Care
We are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 651 991 that would be great. Looking forward to hearing from you soon.
Review 1
Vote 1
1 out of 5 stars.
No longer colours my hair.
11 months ago
I have been using Excellence Creme Blonde 8 for over 20 years, of which I was very happy. BUT Recently the product has changed packaging. The product has also changed, the colour base and the activator are so thick I can not get them mixed and squeezed out of applicator bottle. The product does NOT cover my grey . I have used 2 boxes of this new upgraded product. I am not happy with the result and will no longer be using this product.
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 8 Blonde
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
11 months ago
L'Oreal Paris
We appreciate your feedback. There are a few reasons why you may not have achieved your desired result and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 9am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
1 – 8 of 325 Reviews
Reviews
Average Customer Ratings
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Most Helpful Favorable Review
5 out of 5 stars.
Natural-looking, excellent grey coverage
6 years ago
I was so thrilled to receive this L'Oreal Paris Excellence Creme in 5 Natural Brown to trial. It's a wonderful product that gave me excellent grey coverage. It was easy to apply and didn't have an unpleasant odour when I was using it as some hair colourants have. I really liked the shampoo and mask to use after colouring as they left my hair feeling soft and nourished, which doesn't normally happen when I colour my hair. This colour is very close to my natural colour and has completely covered my greys. My hair looks and feels great and I would recommend this colour to anyone wanting a natural-looking brown.
6 people found this helpful
Show Reviews:
Most Helpful Critical Review
2 out of 5 stars.
Don't like the change either
6 years ago
I bought my normal Light Ash Blonde 9.1 which actually was in the wrong packaging (wrong picture and wrong name 'Ash Blonde) with no sticker to correct the mistake and no real apology when I wrote to Loreal to make sure I bought the right colour. The supermarket also made no effort to show the mistake. Could have been a bad mistake for someone going by the picture and name and not the number. Now I find instead of the cream to protect the ends, there is a one time use shampoo which I will never use and really it limits the value of the product. For years it has been good so why change. Please get rid of the shampoo and go back to the protecting cream. Not everybody needs the same type of shampoo.
71 people found this helpful
Show Reviews:
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9 to 38 of 325 Reviews .
9 – 38 of 325 Reviews
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Sydney
Review 1
Votes 8
Age45 to 54
GenderFemale
1 out of 5 stars.
Don’t use this new formula it’s terrible
a year ago
Have been using this dark brown for years but new formula turned my hair green and when I washed out was a light brown inconsistent with the old darker colour in my hair and still had the green shade to it. Will have to redo!
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 4 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
We appreciate your feedback. There are a few reasons why you may not have achieved your desired result and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
Perth WA
Review 1
Votes 9
Age65 or over
GenderFemale
2 out of 5 stars.
Previous satisfied customer unhappy
5 years ago
I have been using this product for about 10 or 12 years - not natural brown, but 5.6 Auburn.
The product now has a strong amonia/bleach smell - not noticed previously
The colour does not last as long as it used to.
One of the best things about this product was that it took less time for the water to run clear than all others, and that is still the case. I will have to go back to trying other brands now, to find one that lasts and doesn't have that strong smell. I have previously recommended this product to many friends but not any more. Please advertise when you go back to the old recipe so I can come back.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 3.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
5 years ago
Client Care
Hi there, thanks for your review our L'oreal Excellence - Permanent Hair Colour 5 Natural Brown. We are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 651 991 that would be great. Looking forward to hearing from you soon.
Perth, WA
Review 1
Votes 78
Age55 to 64
GenderFemale
2 out of 5 stars.
Don't like the change either
6 years ago
I bought my normal Light Ash Blonde 9.1 which actually was in the wrong packaging (wrong picture and wrong name 'Ash Blonde) with no sticker to correct the mistake and no real apology when I wrote to Loreal to make sure I bought the right colour. The supermarket also made no effort to show the mistake. Could have been a bad mistake for someone going by the picture and name and not the number. Now I find instead of the cream to protect the ends, there is a one time use shampoo which I will never use and really it limits the value of the product. For years it has been good so why change. Please get rid of the shampoo and go back to the protecting cream. Not everybody needs the same type of shampoo.
No, I do not recommend this product.
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 2.0 out of 5
Sydney NSW
Review 1
Votes 2
Age45 to 54
GenderFemale
1 out of 5 stars.
Soft Hair, colour gone wrong!
2 years ago
Naturally I am a dark brown and just starting to show the grey. I just wanted a touch-up and to hid the silver sparkles. Applied the product as per the box and OMG!!! I.HAVE.BLACK.HAIR and not in a good way. Its way darker than the picture, bordering on black.My before photo is my natural colour (and had just been curled for a wedding). The after is after using this product but both photos have been taken in the same bathroom.
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 3 Darkest Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 2.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
We appreciate your feedback. There are a few reasons why you may not have achieved your desired result and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
Review 1
Votes 6
Age55 to 64
GenderFemale
1 out of 5 stars.
Hard to apply evenly as it’s thick and gluggy.
2 years ago
I have used this product for many years but yesterday’ I applied the new “improved” product but is was so thick that I had to use both hands to squeeze it out ( it used to be easy to apply) but it either didn’t come out or a big glob of hair colour popped out which was very annoying. The old product was never runny it was just a good consistency and came out easily and at a consistent rate. This new product left my hair so stiff after washing thoroughly with the shampoo and conditioner provided that I had to rewash my hair the following day to get rid of the hard hair that felt like I’d used a hair spray. The roots don’t even look like the grey regrowth was covered…,, I am a very unhappy customer and I wish you would return to the older version of this product it is definitely not satisfactory.
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 7 Dark Blonde
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
Canberra
Review 1
Votes 10
Age45 to 54
GenderFemale
1 out of 5 stars.
Not Great
5 years ago
I bought this colour based on the box example provided, however the colour it is so much darker (almost black) in real life...not happy. The photo on the box is so misleading, and now I am stuck with hair that is way too dark. I reached out to Loreal for advice on using one shade lighter next time, and they recommended visiting my local professional hairdresser for the removal and lightening of my hair colour before I use a lighter shade...hmmm, pretty sure they don't put that warning on the box. Also the gloves are of very poor quality and are very small (and I only have small hands). Overall, I am a very disappointed customer and I won't be using this product again.
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 4 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 2.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
5 years ago
Consumer Care
Hi Jac,
Thanks for reaching out and detailing your experience with our Excellence Creme Permanent Hair Colour 4 Dark Brown. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 they will be able to document your feedback firsthand.
Anonymous
Australia
Reviews 2
Votes 6
Age35 to 44
5 out of 5 stars.
Natural-looking, excellent grey coverage
6 years ago
I was so thrilled to receive this L'Oreal Paris Excellence Creme in 5 Natural Brown to trial. It's a wonderful product that gave me excellent grey coverage. It was easy to apply and didn't have an unpleasant odour when I was using it as some hair colourants have. I really liked the shampoo and mask to use after colouring as they left my hair feeling soft and nourished, which doesn't normally happen when I colour my hair. This colour is very close to my natural colour and has completely covered my greys. My hair looks and feels great and I would recommend this colour to anyone wanting a natural-looking brown.
Yes, I recommend this product.
Originally posted on Home Tester Club
Auckland, New Zealand
Review 1
Votes 2
Age35 to 44
GenderFemale
1 out of 5 stars.
Big lie
2 years ago
Images are big lies. I had beautiful highlights on my hair and mostly blond with a little bit grey roots. But this product 8.1 gave totally dark brown hair. Very frustrated and after tolerating all these chemicals I lost all my effort, time and hundreds boxes on high light.
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 8.1 Ash Blonde
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Thanks for your review and we are sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) that would be great. Looking forward to hearing from you soon.
New Zealand
Review 1
Votes 15
Age35 to 44
GenderFemale
1 out of 5 stars.
Downgraded such a great product.
6 years ago
I always use the L'Oréal excellence range and am disappointed that it has changed. I loved the surum, now it's gone. The colour is different, it turned my roots gingery. I am really annoyed as I have been so greatful to find the right product finally, only to have you change it for the worse. The shampoo is lovely, but the serum was what really sold me, that and the good colour, if I wanted ginger, gold hair, I would have chosen the 5.3 and not the 5. Not happy at all with the changes.
Plus, I would like to buy the shampoo and conditioner in larger quantities separately, perhaps a reference on the box would be great. I would have recommended it to others previously, bit not now that it's turned my hair ginger. Not impressed.
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Australia
Review 1
Votes 0
Age25 to 34
GenderFemale
2 out of 5 stars.
Deceiving people and a very upset customer
a year ago
I bought this product because I seen on the back of the box that my hair is a good candidate for this colour but once I rinsed it out I now have orange hair.. my hair was the middle colour on the back of the box which was meant to turn a lovely blonde colour.. I’m very disappointed in this product and for the false advertising saying I could get to this colour.. I’ve been growing my hair out for over a year and wanted to go blonde at home due to not being able to afford going to a salon I’ve now ruined my hair and don’t know how to get it to what I want or if a salon will even be able to correct what’s happened. I can’t say I’ll ever believe a box colour reference again..
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 9.1 Light Ash Blonde
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
We appreciate your feedback, Tay. There are a few reasons why you may not have achieved your desired result and we'd like to help. We welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8am-5pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results.
Additionally, you can see how different hair colours will look online with our Virtual Try On Tool: https://www.lorealparis.com.au/experience-our-new-virtual-try-on-tool. This tool will allow you to try on hair colour with no commitment or cost. We hope this helps.
Melbourne
Review 1
Votes 6
Age45 to 54
GenderFemale
1 out of 5 stars.
Why did you change the formula? Now terrible
4 years ago
I have been using this color for years and I have always had great comments about my hair. Even my hairdresser thought I had it done professionally. The. A few years ago you changed the formula. I purchased the old formula from EBay and anywhere else I could find it. I am now at the end of my stash. So I purchased this current box. I am so frustrated and have been in tears. Why would you change something that worked so well and turn it into this? My hair is flat and dried out. Did you add bleach or something to the formula? I now have to go to the hairdresser to get it fixed and find a new brand so that I can do it from home once it’s been fixed. I am so confused as to why L’Oreal would do this. I just want the old formula back :(
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 01 Very Light Natural Blonde
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
4 years ago
L'Oréal Paris
Hi Julie, thanks for reaching out and detailing your experience with Excellence Crème. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 659 359 they will be able to document your feedback firsthand.
Coc91
Australia
Review 1
Votes 0
Age35 to 44
5 out of 5 stars.
L’Oréal Excellence Creme
2 years ago
I just used L’Oréal Excellence Crème for the first time, and was impressed with the results. My hair looks richer in colour now. It was originally dyed 6 months ago and needed a good refresh. After just one use, my hair feels softer looks shinier and makes it look so much healthier. My hair is actually dry and brittle and this has made it a whole lot better.
The formula is easy to apply at home, and I like the fact that it didn’t dye my whole bathtub when rinsing it out. The shine and softness were noticeable immediately when it was dried. I’m excited to see how well the colour lasts over time. I highly recommend this dye for anyone looking to refresh their natural colour.
Yes, I recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Hi Coc, we're so happy to hear that you loved our Permanent Hair Colour 5 Natural Brown and chose to share your experience with everyone! We always love to hear feedback on how our products brighten your day because you're WORTH IT!
Bethania Queensland
Review 1
Vote 1
Age65 or over
GenderFemale
1 out of 5 stars.
Excellence Pearl blonde
3 years ago
I have used Age Perfect Rose Blonde for many years with excellent results. I have very resistant grey, but just loved the cover Age Perfect provided. When I went to buy, was informed it was no longer available and was recommended Exellence pearl blonde!! I am just so disappointed with results!! Coverage was very poor and my hair felt so much drier, I had to use Argan oil !! Will you be bringing Age Perfect back , if not,,I will have to change brands, which I am reluctant to do, as I have never found as good as product as Age Perfect to suit my hair, I am of “mature age” and don’t like changes!!!! Hoping for favourable reply, regards from Lorraine Deshon
No, I do not recommend this product.
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
L'Oréal Paris
Hi Lorraine, thanks for reaching out. We are sorry to hear that you had this experience with our Excellence Crème Hair Colour. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Affairs team a call on 1300 659 359 (Mon-Sat, 7am-5pm AEST) they will be able to document your feedback first hand.
Queensland
Review 1
Votes 21
Age55 to 64
GenderFemale
2 out of 5 stars.
Useless Gloves
6 years ago
I bought the same product as usual and found shampoo instead of the protector liquid.
Then I tried to put the gloves on. Hopeless!! I tore one and was more careful with the second, but had to cope with it only half on which caused dramas as the colour was applied. Please quality control the gloves with real women and I dont have large hands.
No, I do not recommend this product.
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Patricia H.
Review 1
Votes 0
5 out of 5 stars.
Save your $$ and DIY with L'Oreal Excellence Creme
5 years ago
I bought the L'Oreal Excellence Creme in Ash Blonde (8.1). The box supplies gloves (that are a little too small for my hands), a 72ml bottle of developer with comb attachment, a 48ml tube of colouring cream (so that's about 120ml of formula - if I had long hair I would have needed two kits), post colouring shampoo and conditioner.
This has been my favourite colour so far. It has lightened me without turning me orange, which is something I tend to do when I try and go a couple of shades lighter. It didn't completely cover my greys but thats okay as I don't have that many (yet). I was very happy with this colour and will look for it again.
Yes, I recommend this product.
Originally posted on beautycrew.com.au
Kchab2
Australia
Review 1
Votes 0
Age35 to 44
5 out of 5 stars.
Beautiful shine and healthy looking hair
2 years ago
I recently used L’Oréal Excellence Crème for the first time, and I’m so impressed with the results! My natural brown hair looks richer and more vibrant, even though I don’t have many greys. After just one use, my hair feels softer and has a beautiful shine that makes it look so much healthier.
The formula is easy to apply at home, and I love how it enhanced my natural color without making my hair feel dry or damaged. The shine and softness were noticeable immediately, and I’m excited to see how well the color lasts over time. Highly recommend for anyone looking to refresh their natural color and add some extra radiance to their hair!
Yes, I recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Hi, we're so happy to hear that you loved our Permanent Hair Colour 5 Natural Brown and chose to share your experience with everyone! We always love to hear feedback on how our products brighten your day because you're WORTH IT!
Sydney
Review 1
Votes 14
Age55 to 64
GenderFemale
3 out of 5 stars.
a change which is not for the better
6 years ago
I have been buying and using L'Oreal Excellence creme for years. Today I used the "new" one and am very disappointed that the gloves seem to have been downsized to the piont that I could not even get them on. I am not a large person but had to dye my hair without the protection of the gloves. L'Oreal, please go back to giving usable gloves!
No, I do not recommend this product.
Helpful?
Quality of Product, 3.0 out of 5
Value of Product, 4.0 out of 5
Perth, Western Australia
Review 1
Votes 5
Age45 to 54
GenderFemale
1 out of 5 stars.
Great product but colour matching isn't good.
2 years ago
I bought L'Oreal Excellence number 3. My hair is the same as the picture on the box. Yet when I use it, my hair looks black. So I let it grow out foe 6 months. You could see my natural hair was lighter. So then I tried number 4. Same thing! It's been a few mi ths now and I am going to try number 5 even though on the box, her hair looks a lot lighter than mine actually is. I let it go a few months so I can see what my natural colour is. Otherwise I dye it every 4 weeks.
Yes, I recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 3 Darkest Brown
Helpful?
Quality of Product, 5.0 out of 5
Value of Product, 5.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Hi Noodles, thanks for reaching out and sharing your experience with us. You can see how different hair colours will look online with our Virtual Try On Tool: https://www.lorealparis.com.au/experience-our-new-virtual-try-on-tool. This tool will allow you to try on hair colour with no commitment or cost. We hope this helps!
TTLC307
Australia
Reviews 22
Votes 0
Age25 to 34
4 out of 5 stars.
L'Oréal Paris Excellence Crème
3 years ago
I recently used the L'Oréal Paris Excellence Crème in the shade 5 Natural Brown, and I must say, I am quite satisfied with the results. As someone who prefers to color my hair at home, I always look for a product that provides reliable coverage, delivers true-to-tone color, and leaves my hair feeling nourished. The L'Oréal Paris Excellence Crème ticked all the boxes. The color result was impressive. The 5 Natural Brown shade was exactly as depicted on the packaging, and it complemented my skin tone beautifully. The coverage provided by the Excellence Crème was exceptional. It effectively covered my grays, leaving no trace behind.
Yes, I recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
Loreal Paris
We're so happy to hear you loved our Creme Permanent Hair Colour and chose to share your experience with everyone! We always love to hear feedback of how our products brighten your day, because you're WORTH IT!
Orange NSW
Review 1
Votes 5
Age55 to 64
GenderFemale
1 out of 5 stars.
New L’Oréal Excellence formula is disappointing
2 years ago
I have been using L’Oréal Excellence for decades to cover my resistant grey hair with excellent results and would tell anyone that would listen it is the best by far BUT that all changed with this new formula. I have used the new formula twice now and find it has a strange texture and it does not adhere to my grey hair resulting in a muted colouration that fades quickly over time.
Sadly, I will no longer be purchasing.
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 3 Darkest Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Hi Surgie, thanks for reaching out and detailing your experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Care team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) they will be able to document your feedback first hand.
DanniJay7
Australia
Review 1
Votes 0
Age35 to 44
5 out of 5 stars.
Easy to use and great coverage of greys
2 years ago
This product came at perfect time. I have been avoiding colouring my hair to get rid of the greys but with this product to trial there was no more excuses. Firstly the instructions were easy to follow and all items easily labelled. I do have large hands and found the gloves to be very small and tight to put on. Everything once used I put in the box which helped me keep the area clean. There was enough solution to cover my just below the shoulder hair length. The ammonia smell was very strong. Overall i was extremely pleased with the ease to complete this easily at home on my own. Will definitely purchase again. The result was a nice colour that covered my greys easily. After using the shampoo and the mask product my hair feels soft and healthy after the colour.
Yes, I recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Thank you for sharing your feedback, Danni! We're so happy to hear that you've been loving our Permanent Hair Colour 5 Natural Brown.
Wollongong
Review 1
Votes 7
Age55 to 64
GenderFemale
1 out of 5 stars.
Misleading
6 years ago
Colour on box is nothing like the finished result. Dark blonde is actually brown. Not at all happy with the result.
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 7 Dark Blonde
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
6 years ago
Consumer Care
Hi DebS, thanks for your review of our Excellence Creme Permanent Hair Colour 7 Dark Blonde. We are really sorry to hear that you had this experience. Your feedback is important to us and we would be keen to speak with you directly to further understand your user experience. If you could please give our consumer team a call on 1300 659 359 that would be great. Looking forward to hearing from you soon. Thanks, The L'Oréal Paris team.
VivaliciousChic1
Australia
Reviews 3
Votes 0
Age35 to 44
4 out of 5 stars.
Great Brown Hair colour
2 years ago
I was lucky enough to be sent a box to trial this out.
I've always done a DIY hair colouring and I thought the instruction was straight forward and things are easy to use.
I tested the colourant as requested before I coloured my hair. Love the 2 attachments provided, I used both as a combo (did my roots with the funnel looking attachment and the brush for the remainder of the hair). Left it for 30 minutes and rinse, shampoo and conditoner were then applied.
My hair is black colour- and i thought post colouring, it would be more subtle. I am pleasantly surprised that it is quite nice (almost like a medium brown for me) and it stands out- totally dig it. I must say being a DIY, I'd need to concentrate on the medium to bottom, rather than roots to have even colour. Overall, totally recommend.
Yes, I recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Thank you for sharing your feedback! We're so happy to hear that you've been loving our Permanent Hair Colour 5 Natural Brown.
Queensland Australia
Review 1
Vote 1
Age55 to 64
GenderFemale
1 out of 5 stars.
Colour nope condition yep
3 years ago
Came out so dark and coppery
Greys closer to the golden blonde
Disappointed in colour
Condition of hair is v good
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 7.3 Dark Golden Blonde
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 2.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
3 years ago
Loreal Paris
Thanks for reaching out and detailing your experience with Excellence Creme Permanent Hair Colour. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our Consumer Care team a call on 1300 659 359 (Mon-Sat, 8am-5pm AEST) they will be able to document your feedback first hand.
New Zealand
Review 1
Vote 1
Age35 to 44
GenderFemale
1 out of 5 stars.
Unhappy customer
a year ago
I have been using this product for many many years, even though it is one of the most expensive brands it's my go to because I trusted the outcome. I dye my hair every fortnight and over the last couple of months (give or take) it has made my roots turn green!!! I wished I had look at the reviews before dying my hair today, otherwise I wouldn't have wasted my money again!! I was told to leave it in for 45mins, I did this time, the green is not as bad, but my roots are still green. What have you done to this product for this to happen as of late? Not happy!!
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour 4 Dark Brown
Helpful?
Quality of Product, 1.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
a year ago
consumer care
Thanks for your review. Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our NZ based consumer team a call on 0800 655 444 ((Monday to Saturday, 10am-7pm NZST)) that would be great. Looking forward to hearing from you soon.
Purple5
Australia
Reviews 2
Votes 0
Age45 to 54
1 out of 5 stars.
Would have given 5 stars, but the smell
2 years ago
I used to love and use this brand and still do.
However, I had a really bad reaction to this product and still recovering.
So I would only recommend if you complete a patch test first, I found the smell really strong when I did the strand test. My eyes were red and swollen, I have had a rash all over my neck, shoulder and collarbone area. The tested area of colour applied has been red and itchy, I have had to resort to a Dermal cream to relieve the irritaion. I hadn't coloured my hair for over 4 weeks to be able to use this product. Apologies, I would love to give a great review, but i just really can't.
No, I do not recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Hi, thank you for detailing your experience. We take any reports which may relate to the safety of our products very seriously. Please contact our Consumer Care team to discuss at your earliest convenience, and they will be able to help explore whether you’re experiencing a reaction or can continue use. For prompt assistance, please contact our helpline on 1300 659 359 (open Mon-Sat, 8am to 5pm AEST).
perth
Review 1
Vote 1
Age35 to 44
GenderFemale
3 out of 5 stars.
not dark golden blonde BUT dark golden RED !
4 years ago
i have been using a beige ash blonde for several years, i different brand.i thought to add a little warm to the colour & this was on special.i have quite a few greys i suppose, havent really checked. my hair is lighter than the lightest on the box but after using this it came out a reddish colour a liitle like the before in the middle photo on the box. very disappointed.its faded now, faster than my other brand, so hopefully when i use that again it will cover any redness. it appears from most reviews of this colour others are also seeing RED !
No, I do not recommend this product.
Originally posted on Excellence Creme Permanent Hair Colour - 7.3 Dark Golden Blonde
Helpful?
Quality of Product, 2.0 out of 5
Value of Product, 1.0 out of 5
Response from L’Oréal Paris Australia & New Zealand:
4 years ago
Consumer Care
We are sorry to hear that you had this experience.Your feedback is important to us and we would be keen to speak with you directly to further understand your experience. If you could please give our consumer team a call on 1300 651 991 that would be great. Looking forward to hearing from you soon.
Kylskani5
Australia
Review 1
Votes 0
Age35 to 44
5 out of 5 stars.
Full coverage
2 years ago
This gave me the look I've been wanting. To go back to being all natural brown. I absolutely loved the ease of doing it myself. The coverage was amazing, so easy to apply. The scentof left was not over poweringlike some dyes I've used in the post this was very pleasant. I love that you get a small tube to use for a week to help keep your hair feeling fresh and full of colour. I'd recommend this brand hands down.
Yes, I recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Thank you for sharing your feedback! We're so happy to hear that you've been loving our Permanent Hair Colour 5 Natural Brown.
Mia1371
Australia
Reviews 2
Votes 0
Age45 to 54
3 out of 5 stars.
Good root coverage
2 years ago
The product was easy to mix and apply, however the comb applicator was very hard and scratchy on the scalp.
Once washed the roots took the colour really well but the rest of the hair only changed colour slightly and my golden hair could still be seen.
The shampoo and leave in conditioner smelt great and left my hair feeling so soft and light.
Great for grey hair coverage but not for an overall colour.
Yes, I recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
We appreciate your feedback, Mia. There are a few reasons why you may not have achieved full coverage and we welcome you to contact our consumer Care team on 1300 659 359 (Mon-Sat, 8 am-5 pm AEST). Our team are made up of fully qualified hair professionals who would be happy to guide you on how to achieve better results. Thanks!
MegaB2
Australia
Reviews 4
Votes 0
Age35 to 44
5 out of 5 stars.
Great hair dye!
2 years ago
L'Oréal Paris Excellence Crème 5.0 in Natural Brown is a fantastic choice for anyone seeking rich, natural-looking hair color. The formula is easy to apply and provides even coverage, hiding grays while leaving hair soft and shiny. One of the standout features is the triple-care protection, which ensures that the hair feels nourished both during and after coloring.
The shade 5.0 Natural Brown offers a beautifully deep, yet subtle brown hue that looks sophisticated and blends well with natural tones. The conditioner included in the kit adds to the silky smooth feel, giving hair a healthy shine that lasts. The color doesn't fade quickly, offering long-lasting vibrancy with a salon-quality finish.
Overall, this is a great at-home hair dye that delivers professional-looking results, making it a top choice for those looking for convenience without compromising on quality.
Yes, I recommend this product.
Originally posted on Home Tester Club
Response from L’Oréal Paris Australia & New Zealand:
2 years ago
consumer care
Hi Mega, we're so happy to hear that you loved our Permanent Hair Colour 5 Natural Brown and chose to share your experience with everyone! We always love to hear feedback on how our products brighten your day because you're WORTH IT!
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